Are women over-emojinal?

To mark World Emoji Day on July 17, the Empire State Building was lit up in emoji yellow, and Leah Fessler wrote a piece for Quartz* about why feminists should stop using emoji. She’d realised, she explained, that larding your messages with smiley faces, love hearts and thumbs-up signs (as well as exclamation points, which she treats as honorary emoji) is yet another form of emotional labour the world demands from women.

From childhood, women are conditioned to smile and nod to ensure that others feel comfortable and confident. This dynamic translates in digital communication through emoji and exclamation points.

Fessler was determined to break her emoji habit, but initially she found it hard; she felt ‘rude and awkward’ replying to messages with a simple ‘OK’ or ‘sure’ rather than a cheery thumbs-up or an enthusiastic ‘absolutely!’ But a few days in, she found she was starting to reap the benefits. Ditching the emoji, she reports, ‘wasn’t just a relief—it was empowering’.

Ah, the E-word–so often the canary in the coalmine of language-policing bullshit. Despite its use of sociological terms like ‘conditioning’ and ’emotional labour’, this is still basically an example of the formula I’ve analysed in previous posts about ‘just’, ‘sorry’, uptalk et al. First, you identify something women do, or are believed to do, more than men; next, you explain why that’s a problem for women; finally, you exhort women to empower themselves by changing their behaviour. Embellish the basic argument with some personal anecdotes, finish with an Uplifting Thought (‘even the smallest changes can alter the way others view you, and more importantly, the way you view yourself’)–et voilà, job done.

But enough of the snark: let’s try to unpick the argument.

Since emoji came into widespread use, their merits or otherwise have been extensively discussed, and opinion has been divided. On one hand they’ve been lauded in pieces (misguidedly) proclaiming them a new universal tongue, ‘the world’s fastest growing language’; on the other they’ve been belittled in comments like this one from the New York Times:

Given their resemblance to the stickers that adorn the notebooks of schoolgirls, not to mention their widespread adoption as the lingua franca of tweens and teens everywhere, some people wonder whether grown men should be using [emoji] at all.

This has something in common with the popular response to other linguistic innovations, like uptalk and vocal fry, which are associated with young women. When a linguistic form is stereotyped as a ‘girl thing’, you can bet that people will disparage it–and also that they will project a meaning onto it which reflects their ideas, or prejudices, about girls. Uptalk, for instance, has persistently been interpreted as a sign that the speaker doesn’t know what she really thinks, and/or is desperate for others’ approval–a story we’d find less intuitively plausible if it were told about something middle-aged men did. (If you want to know why linguists who’ve studied uptalk don’t buy this interpretation, see here).

By likening them to the decorative stickers young girls put on their school notebooks, the writer quoted above implies that women’s enthusiasm for emoji is of a piece with their more general fondness for frivolous embellishments. In scholarly discussions you’re more likely to encounter a different stereotype: women use emoji more than men because they’re more ’emotionally expressive’. Apart from being suspiciously circular (is there any evidence that women are more emotionally expressive apart from the kinds of emotional expression which their emotional expressiveness is meant to explain?), this argument presupposes that expressing emotion must be the function of emoji. Which might seem to be self-evident (isn’t the clue in the name?), but is actually an oversimplification.

That emoji are neither purely decorative nor all about the expression of emotion becomes clearer if you know something about their history. The precursors of emoji, emoticons (the earliest of these were smiley and winky faces made by combining ASCII characters, and they were invented by a grown man, or so he claims) were taken up by participants in early online forums to address a problem in what was then a new communication medium. Written language offers fewer resources than speech for signalling how you intend your message to be taken. In speech you’ve got the pitch, tone, loudness and quality of your voice (plus in face-to-face contexts facial expressions and body language), but in text-based interaction you’ve got none of these. This was leading to conflict when messages that were meant to be ironic or humorous prompted angry reactions from others who read them ‘straight’. Emoticons were ‘meta’ devices which enabled writers to signal their intentions more explicitly.

Today’s emoji are more diverse than emoticons in both their forms and their functions. They do provide resources for emotional expression, but that isn’t the only thing they’re used for. They’ve retained their usefulness as indicators of ironic or humorous intent, and they can also serve as tools for managing the mechanics of text-based interaction. On Twitter, for instance, the heart is often used simply as an acknowledgment token, to let someone know you’ve seen a tweet rather than to express your feelings about its content. In that case its affective meaning (‘heart = love’) is irrelevant, and competent users understand that. The same applies to the office conventions Leah Fessler complains about, like acknowledging meeting reminders with a thumbs-up emoji. Though the thumbs-up gesture conventionally symbolises enthusiasm, in this context it’s no more likely to mean ‘I’m really excited about this meeting’, than the Twitter heart is to mean ‘I’m in love with this tweet’. Using it is less a form of emotional labour than a labour-saving device (it’s quicker and easier than composing a verbal acknowledgment).

But if emoji aren’t just about emoting, or decoration, how do we explain women using them more than men? Actually, let’s go back a step: do women use them more than men?

Some of the evidence presented to support this claim should be approached with caution, because it comes from studies which asked people to report on their emoji use rather than analysing their actual output. Self-reports vary in accuracy, and they’re liable to be influenced by the subjects’ beliefs about who uses what kind of language (if a form is associated with women, that in itself may lead men to under-report their use of it). However, the generalisation that women use emoji more than men does have some credible research evidence to back it up. One frequently-cited study was done in Texas in 2012: researchers analysed 124,000 real text messages produced by subjects who granted access to their phones without knowing what the research was about. Women in this sample were twice as likely as men to include emoticons in a text–though their overall frequency was low for both sexes (only 4% of the texts sampled contained any).

But research also shows that gender is not the only variable affecting how, and how much, emoji are used. You can’t easily generalise across genres, platforms and devices–text messages aren’t the same as emails, and what goes for Tinder doesn’t apply to Twitter. Nor can you sensibly talk about ‘women’ or ‘men’ as homogeneous categories, without reference to intersecting variables like age and social background. It can also make a difference who the messages are addressed to. One early study of emoticon use in newsgroups (which were important online forums before Web 2.0 and smartphones) found that women in all-female or female dominated groups used more emoticons than men in all-male or male dominated ones. In mixed newsgroups, however, there was no significant difference: women used emoticons at much the same rates as they did in all-female groups, but men used them much more frequently when they were participating in a mixed group. This is not an unusual observation. Masculinity and femininity are often performed differently in single-sex and mixed sex interaction, where people are responding to different kinds of peer pressure, and where they may also be having different kinds of conversations.

In sum: ‘women use emoji more than men’ is probably true as far as it goes; there’s also plenty of evidence showing that certain emoji are used more by women and others are used more by men. However, these descriptive generalisations (like all statements about ‘men’ and ‘women’) mask significant variation within each group. And no descriptive generalisation (if you’ll forgive me for stating the obvious) constitutes an explanation of the facts it describes.

As I’ve already said, there’s a tendency for researchers to go straight for the ‘women are more emotionally expressive’ explanation. But as I’ve also already said, this is not entirely satisfactory. And there are other possibilities which fit at least as well with things we know about gender and communication in other contexts. For instance:

The difference might be a matter of style (a word which shouldn’t, in the context of language, be taken to denote something trivial). Online and offline, language is one of the symbolic resources which people draw on to create a distinctive persona, and to mark themselves as members or non-members of particular social groups or subcultures. Many small differences in pronunciation do this job: different variants of the same sound may be used to differing degrees or in different ways by speakers of different ages, classes, ethnicities and genders. The same principle might explain why men and women use an overlapping but non-identical range of emoji, and why women use them more frequently overall. You could compare it to the way we style our clothes or our hair: with emoji as with clothes, it seems that mainstream masculinity is less flamboyant than the feminine equivalent. (Interestingly, a study that investigated the perceived gender of the most popular emoji found that the ones ranked most ‘feminine’ included ‘face throwing a kiss’ and ‘face with tears of joy’, while the most ‘masculine’ were the more prosaic ‘thumbs-up’ and ‘OK’ symbols).

The difference might also be a by-product of the fact that men and women, if we insist on considering them as aggregates, tend to be members of different social networks in which they have conversations about different things. This is a point demonstrated in many tedious Big Data studies of vocabulary: I wish I had £10 for every article I’ve read which announces that ‘men and women use different words’, when all the research really shows is that people generally use words which pertain to the subject under discussion. Amazingly enough, women posting family news on Facebook tend to use more words relating to kinship and family occasions (like ‘grandma’ and ‘wedding’) than men debating current affairs or the performance of Arsenal Football Club. Most emoji are less subject-specific in their application than most words, but it’s still reasonable to think that which and how many of them you use might have something to do with who you’re talking to and what about.

It’s also possible that women’s more frequent use of emoji exemplifies the common pattern where innovations which are destined to spread through the whole population become visible first among young women. Because of that, we start out assuming they’re a ‘girl thing’ and looking for explanations which connect them to femininity; but as they spread it becomes apparent that they weren’t so much a girl thing as a new thing that girls got onto first. This is what has happened with uptalk: once a Valley Girl signature, it’s now heard among young and even middle-aged speakers, of both sexes, in many parts of the English-speaking world. Maybe the emoji gap between men and women will also narrow over time, making the question of why women use more emoji redundant.

This is not a multiple choice test where there’s only one right answer: the social life of language is too complex for one-size-fits-all explanations. And that’s an especially important point to bear in mind when you’re trying to explain gendered behaviour, because the categories ‘men’ and ‘women’ are so internally diverse–different subsets of men and women may be using or not using emoji for different reasons. I know I keep on saying this, but it really can’t be over-emphasised: no single thing can explain the behaviour of every member of a group which comprises half of humankind.

Do I think Leah Fessler is describing a real phenomenon? Yes. I think the pressure to be relentlessly upbeat and positive is a feature of many workplace cultures, and I also think there are good reasons to be critical of it (if you’re interested, this is the subject of Barbara Ehrenreich’s book Smile or Die). But do I think it follows that women should stop using emoji? No. Emoji are not the problem here. Like other attempts to ’empower’ women by changing their behaviour rather than the conditions it’s a response to, the ‘feminist case against emoji’ is fundamentally a pile of poo.

*Thanks to Mercedes Durham for drawing my attention to the Quartz piece.

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Banal sexism

Last month I wrote about David Bonderman, the billionaire businessman who resigned as a director of Uber after suggesting that appointing more women to the board would mean ‘more talking’. Allegedly he meant this comment as a joke; but even if no one present had been offended, you have to wonder who would have found such a hoary old cliché amusing. An enormous amount of sexism is like this: thoughtless, repetitive, trite and formulaic. What—as bad stand-up comedians say—is that about?

Back in 1995, Michael Billig wrote a book about a phenomenon he called ‘banal nationalism’. The term ‘nationalism’ is most commonly used to denote what Billig refers to as ‘hot’ nationalism—a political ideology driven by strong emotions, which is often associated with conflict and violence. But his point was that there’s a less overt, lower-level form of nationalism which we don’t generally call by that name. Unlike the ‘hot’ variety, its main function is not to foment conflict or hatred of the Other. It’s to maintain our awareness of ourselves as national subjects—keep ‘the nation’ as a concept ticking over at the back of our minds. In Billig’s words:

National identity is remembered in established nations because it is embedded in routines of life that constantly remind, or ‘flag’ nationhood. However, these reminders or ‘flaggings’ are so numerous, and they are so much a part of the social environment, that they operate mindlessly, rather than mindfully.

The word ‘flag’ in this quote is a pun: one obvious daily reminder of nationhood is the national flag, flying (or as Billig puts it, ‘hanging limply’) on hundreds of public buildings. But banal nationalism takes subtler forms too, and many of them have to do with language.  For instance, the use of first person ‘we/us’ to mean ‘the people of this nation’, whereas the people of other nations are referred to with the third person ‘they/them’. The presence on every high street of businesses with names like the ‘Nationwide Building Society’ and—until recently—‘British Home Stores’. TV programmes hailing viewers with ‘Good Morning Britain’. Formulaic phrases that reference people’s shared membership of a nation, whether explicitly (‘best of British luck’) or implicitly (‘it’s a free country’).

The same idea can be applied to sexism.  Sexism also has ‘hot’ forms, and those are the ones mainstream discourse finds it easiest to recognise and condemn. The western media have no difficulty in recognising the sexism of the Taliban and Boko Haram; the more liberal parts of the western media have no difficulty in recognising the sexism of Gamergaters and Donald Trump.  But what you might call ‘banal sexism’—ordinary, unremarkable, embedded in the routines and the language of everyday life—is a different story. It does often go unnoticed, and when feminists draw attention to it they’re accused of taking offence where none was intended or embracing ‘victim culture’. These knee-jerk defences are often delivered with an air of surprise—as if the people responsible hadn’t realised until that moment that anyone could possibly dissent.

The idea that women talk incessantly is a classic example of banal sexism—it’s something people trot out on autopilot, as if they were commenting on the weather.  Most remarks about the weather fall into the category of small talk, or what the anthropologist Bronisław Malinowski called ‘phatic communion’: their function is not to exchange information, but just to establish common ground and reassure others of our good intentions. That’s why statements like ‘lovely day today’ are almost invariably met with agreement: ‘Yes, beautiful!’ It would be odd to respond with something like ‘well actually it’s two degrees below the mean temperature for mid-July’. That might be an impressive demonstration of your meteorological knowledge, but it would also reveal your social incompetence, since you’d have missed the whole point of a phatic exchange. It’s the same with banal sexism: challenging the proposition (‘well, actually studies show that men talk more than women in most situations’) will be seen as a peculiar and hostile act. It’s especially hard to challenge a joke, because no one wants to be accused of lacking a sense of humour.

In my youth I didn’t understand this. I remember the first time I ever heard Chas & Dave’s pop classic ‘Rabbit’, a jolly cockney moan about women who give their husbands earache. It was 1980, and—at the age of 21—I had recently discovered my inner Radical Feminist. I thought, ‘you may sell that record today, but it won’t be long before you’re history’.  I was wrong: nearly 40 years later, the myth of the Woman Who Never Shuts Up remains ubiquitous in popular culture. Consider, for instance, this advertisementIMG_7139 for cruising holidays, which was recently photographed by a Swiss follower of this blog*:

Translated into English, this says: ‘Peace/quiet on holiday? Make your wife simply speechless’.  It’s a banal sexism double whammy, combining the old ‘rabbit, rabbit’ cliché with the idea that you can always shut a woman up by spending your hard-earned wages on something she wants. The ad’s presuppositions are both insulting and false (women don’t talk more than men, and according to one 2013 industry survey they make about 80% of household travel plans), but whoever came up with it seems not to have been concerned about offending potential customers.

Nor do I suspect its creator of deliberately courting controversy, though that’s certainly a strategy some advertisers have used. Banal sexism doesn’t provoke outrage. It occupies the part of the spectrum that runs from ‘seen but unnoticed’ (like the ‘default male’ convention which I discussed in an earlier post) through to ‘annoying but not worth getting all fired up about’. You might shake your head, roll your eyes, post a photo with a scathing comment on Facebook, but most people wouldn’t bother to make a formal complaint.

But sometimes the zeitgeist changes, and a form of sexism which has previously been tolerated gets moved from the ‘banal’ into the ‘hot’ category. Last year, for instance, a friend of mine spotted this greeting card, womenpart of a range addressed to men, in a university bookshop. Greeting cards in general are like a bottomless well of banal sexism, and ‘humorous’ cards like this have been around forever: though feminists have long found their message objectionable, most people have treated it in the same way as the ‘make your wife simply speechless’ ad, as an essentially harmless (if perhaps tasteless) joke based on the banal trope of ‘the eternal battle of the sexes’.

But recently more people have become aware (thanks in part to the work of feminists like Karen Ingala Smith and her Counting Dead Women project) that in the UK a man actually does kill a woman, most commonly a current or former partner, about every 2-3 days. If you’ve thought about that statistic, you’re less likely to let a joke about ‘shooting women and burying them in the garden’ pass without protest. I wasn’t surprised to hear that my (feminist) friend had complained, but I was pleasantly surprised to learn that the bookshop manager had agreed with her–and had promptly withdrawn the card from sale.

But the issue here is not just about the (un)acceptability of joking about male violence. Banal sexism is also exemplified by the formulas used in serious news stories about the killing of women by men. In France (where the statistics are similar to the UK’s), the journalist Sophie Gourion has set up a tumblr called Les Mots Tuent (‘words kill’) to document and criticise the linguistic ‘banalisation’ (‘normalisation/trivialising’) of violence against women and girls. She is exasperated by the constant repetition of phrases like crime passionel (‘crime of passion’, a category that does not exist in current French law), drame familial (‘family drama’, typically referring to ‘family annihilation’ cases where a man murders his partner and their children before killing himself) and pétage de plomb (‘blowing a fuse’, ‘flipping/freaking out’, ‘having a meltdown’). As she notes, these terms imply that the perpetrator was overcome by a sudden, uncontrollable impulse—whereas in fact many of these killings turn out to have been premeditated, not uncommonly by men who have long histories of domestic violence.

Similar formulas are well-established in the English-speaking media. In 1992, Kate Clark published an analysis of the Sun’s reporting of violence against women and girls, and found a pattern in the language used to label perpetrators and victims. In cases where ‘innocent’ women (in the Sun’s worldview that meant young girls or dutiful wives and mothers) were killed or assaulted by strangers, the perpetrators were given dehumanising labels like ‘beast’, ‘fiend’, ‘maniac’ or ‘monster’.  By contrast, reports of domestic violence, including homicide, tended to label men in ways that both humanised them and emphasised their own status as victims. One man who killed his wife and then himself was referred to as a ‘tormented’, ‘debt-ridden Dad’ (the word ‘tormented’ recurred in the reporting of so-called ‘family tragedies’); another who shot his wife and her mother dead was described as a ‘spurned husband’. Even the affectionate diminutive ‘hubby’ appeared in one report about a man whose 12-year history of domestic violence was revealed in court after he almost killed his wife.

Kate Clark’s data were taken from reports that had appeared in the late 1980s, but much of her analysis remains pertinent today. In Ireland last year, for instance, when a man named Alan Hawe stabbed his wife Clodagh to death, strangled their three sons and then hanged himself, the case was reported in both the Irish and British media as a ‘family tragedy’. The Mirror printed a photo which showed the family (in the words of the caption) ‘smiling together before all five lost their lives’.  ‘Lost their lives’ suggests an accident rather than the intentional killing which actually took place, but in the ‘family tragedy’ frame, as Clark’s earlier study found, the killer is usually portrayed as another victim, and often as the primary victim. In the Hawe case, again typically, much of the media’s attention focused on the mental ‘torment’ that must have driven Alan Hawe (described in numerous sources as a ‘real gentleman’ and a pillar of the community) to such extremes. Some commentators even portrayed him as a victim of sexism—the sexism of a culture which does not permit men to show weakness or express emotion.

This representation only began to be questioned after a blog post entitled ‘Rest in peace, invisible woman’, by the Dublin-based feminist writer Linnea Dunne, was picked up by the mainstream media. Dunne remarked on the way media reporting centred on the killer and his imagined state of mind (there was no actual evidence that Alan Hawe had any history of mental illness), while those he killed were treated as minor characters, or erased from the story entirely. Even the discovery of the family’s dead bodies was couched in terms that adopted the killer’s perspective: they were said to have been discovered by ‘his mother-in-law’ (aka Clodagh Hawe’s mother and the children’s grandmother).

By contrast with the keen interest they took in his mental state, reporters did not ask if Alan Hawe had a history of domestic violence. It would later turn out that he did: in the words of one family friend, ‘he controlled everything around him, he controlled how his family lived, he controlled how they died’. It would also emerge that Clodagh Hawe’s family, initially portrayed as grief-stricken but forgiving, had fought an eight-month battle to have the killer’s body removed from the grave in which he had originally been buried alongside his victims.

As time went on it became clearer and clearer that the framing of this story by most of the press had persistently obscured the material facts. And this is far from being an isolated example. This month, the UK press has been reporting on the case of Francis Matthew, a Briton living in Dubai, who killed his wife Jane with what the Emirati authorities described as ‘a strong blow on the head with a solid object’. Initially Matthew claimed that the attack had been perpetrated by burglars who broke into their home. Later, when it was clear this story would not stand up, he admitted that he had thrown a hammer at his wife during ‘a row’, but he continued to insist that her death was an accident. This example differs from the Hawe case in that there was only one victim: no children were involved and the perpetrator is still alive. But reports on it (like this one in the Telegraph) have used many of the same generic and linguistic conventions. For instance:

  1. The repetition of the words ‘tragedy’ and ‘tragic’. If the crime really had been committed by intruders, the reports would have used words suggesting anger and condemnation, but when murder is ‘all in the family’, the emotions we are directed to feel are sadness and pity for both/all parties.
  2. The centring of the (male) killer and the near-total erasure of his victims. Dead or alive, he is the main protagonist of the ‘tragedy’, while the victims exist only in relation to him. In the Telegraph’s report, for instance, we are told a fair amount about Francis Matthew’s life history, and we also learn that ‘the couple…were a fixture of Dubai’s social scene’, but nothing is said about Jane Matthew’s history, activities, interests or personality. Like Clodagh Hawe, she is rendered invisible.
  3. The presentation of the killing as a sudden, inexplicable eruption of violence into a previously happy relationship. In this case (as in the Hawe case before it, at least immediately after the murder), the message that Matthew’s act was ‘out of character’ is conveyed by reporting the reactions of others: ‘Friends and associates of Mr Matthew said they were astounded to hear that the genteel editor was under arrest. “He is the biggest teddy bear I know,” said one family friend’. Another acquaintance is quoted describing him as ‘relaxed, calm and laid back’. Though the Telegraph does mention that he has been charged with ‘premeditated murder’, it does not probe the apparent contradiction between this charge and Matthew’s own  claim to have killed his wife accidentally in the heat of the moment.
  4. The inclusion of multiple details which portray the killer as a man of good character and reputation. The Telegraph‘s report is headed by a photo of Francis Matthew shaking hands with the Emir of the UAE; it goes on to extol his educational and professional achievements, and makes several references to his standing in the expatriate community. This, we infer, is what makes the case so ‘tragic’. Not that a woman died following a brutal assault (and who knows how much other abuse in the months and years preceding it), but that a successful man’s life has been ruined by a momentary loss of control.

If I’m putting this kind of reporting in the category of banal sexism, it’s not because I think it’s trivial, but because I think it operates, as Billig says about banal nationalism, more mindlessly than mindfully. I don’t think there’s some media conspiracy to defend homicidal men: it’s more a case of reaching for the familiar formulas (the ‘family tragedy’ frame and the associated clichés—‘out of character’, ‘pillar of the community’, ‘lost their lives’) without ever thinking to interrogate the assumptions that lie behind them. It’s the news-story equivalent of the political discourse which Orwell, in 1946, compared to a ‘prefabricated henhouse’—assembled rapidly and unreflectively from a pile of standard, mass-produced components.

Let me hasten to make clear, though, that this analysis is not meant as an excuse for the journalists who produce these stories. On the contrary, I think this mindless recycling of familiar banalities about domestic violence is an absolute dereliction of their professional duty. Professionals who like to think of themselves as fearless seekers after truth should not be taking the conventional ‘family tragedy’ story at face value, particularly when—thanks to several decades of feminist activism and research—the facts which contradict it are readily accessible. There is ample evidence, for instance, that intimate partner killings like the murder of Jane Matthew are rarely ‘isolated incidents’, and that many men who are violent in private appear ‘calm and laid back’ in public.

Journalists are also professional language-users, and as such should be expected to make considered linguistic choices. Would anyone in any other context talk about ‘spurned husbands’ and ‘tormented dads’? It’s 2017, FFS: why are news reports still full of these archaic, tone-deaf clichés? If you call yourself a writer, you should try engaging your brain and actually thinking about the words you use.

Words may not literally kill, but that doesn’t mean they don’t have consequences. The banal sexism we see in the reporting of domestic homicide cases echoes, and so contributes to perpetuating, some of the same attitudes which are held more actively by men like Alan Hawe—like the idea that women are appendages rather than people who matter in their own right, and the view that violence is an understandable response to the pressures society puts on men. (‘Women. Can’t live with them, can’t let them live if they don’t want to live with you’.) I’m glad that this traditional formula is now attracting more outspoken criticism, and not only from the usual feminist suspects. It’s lazy, it’s sexist and no self-respecting news outlet should give it house-room.

*thanks to Martina Zimmermann

The bins! the bins!

Remember SamCam? That’s tabloid-speak for Samantha Cameron, the wife of former Prime Minister David, and one of the stars of the 2015 General Election. Tory strategists deployed her as (in their own words) a ‘secret weapon’. She was seen meeting the voters, both with her husband and on her own. She gave interviews explaining why he was the right man to run the country. She made headlines when she revealed, during a visit to a Welsh brewery, that she’d been known to drink stout while she was pregnant. She wore clothes, which were duly discussed in all the papers.

By the end of the campaign, according to Loughborough University’s media watchers, Samantha Cameron was the 15th most talked-about person in press and TV election coverage. She was also the third most frequently-mentioned woman: the only women ranked above her were SNP leader Nicola Sturgeon (4) and the Green Party’s Natalie Bennett (12). SamCam got more attention than Plaid Cymru’s Leanne Wood, or than the most senior women in the UK’s two main parties. She was more visible than any woman who was actually a candidate in the election.

The women’s pressure group Fawcett criticised this focus on politicians’ wives (SamCam being the most prominent but not the only example) as part of its #viewsnot shoes campaign against sexist election coverage. It was generally agreed that the same trivialising treatment would not be dished out to a male Prime Ministerial consort: the following year, when an actual female PM took office, the Metro underlined the point with a satirical piece headed ‘Theresa May’s husband steals the show in sexy navy suit as he starts new life as First Man’

But it seems we laughed too soon: the campaign strategists are back, and they’ve decided to weaponise Philip May. Last week he joined his wife on the sofa for an interview on the BBC’s early evening One Show. What followed was described by the Guardian as ‘a banal conversation [whose] aim was to present the Mays as a dull but dependable quasi-presidential First Couple’, while another critic called it ‘pure TV Valium’. But it was also a good illustration of the workings of the code I described in my last post.

The basic presupposition of this code is that female authority is unnatural and grotesque, threatening constantly to emasculate any man who comes within range of it. The resentment it generates is then expressed either through insults (‘such a nasty/bloody difficult woman’) or through ‘humorous’ references to archetypes like the nagging wife, the stern nanny, Miss Whiplash, Mummy and Matron. Women can either go along with this–join in with the joke, treat the insult as a compliment–or they can try to counter it by deliberately performing a more conventional and less threatening kind of femininity.

Theresa May has used the first strategy (telling us she planned to be ‘bloody difficult’ in the Brexit negotiations), and her appearance on the One Show with her husband was an example of the second. To see how it worked, let’s try a feminist decoding of some of the key, headline-grabbing moments.

I get to decide when to put the bins out. Not if I take them out.

“Ours is a normal marriage. At home my wife is in charge and she allocates me my chores. But in case I’m sounding henpecked, let me acknowledge that she does let me take the bins out at a time of my own choosing.” 

Philip was a tad off-message here, casting Theresa as an archetypal She-Who-Must-Be-Obeyed. (The bin-soundbite was odd in another way, too: does anyone really think that putting out the bins features prominently on the Prime Ministerial to-do list? Personally I’ve always assumed that the bins at 10 Downing Street are removed by the secret service and destroyed in a controlled explosion.) But she quickly stepped in to limit the damage:

There’s boy jobs and girls’ jobs, you see.

“Ours is a traditional marriage, in which we play traditional roles. Putting out the nasty dirty bins is no job for a woman, just as cleaning shit-encrusted toilets is no job for a man. Just because I run the country and was once photographed in a ‘this is what a feminist looks like’ T-shirt, I wouldn’t want the British people to think I have no respect for ancient and illogical stereotypes. I’m a Tory, after all, and if that means I have to talk what I know in my heart is complete bollocks, so be it.”

Good catch by Theresa there: after her husband inadvertently made her sound like a bit of a bully, she immediately reasserted the key point that he is the man of the house. Though not, as he would go on to clarify, in the manner of a Victorian patriarch, or that bloke from UKIP who had to resign after calling women sluts because they didn’t clean behind the fridge:

If you’re the kind of man who expects his tea to be on the table at six o’clock every evening, you could be a disappointed man.

“Ours is a modern marriage: I’m the kind of modern husband who’s totally relaxed about his wife going out to work. Especially as we have staff.

So, we’ve addressed the whole domestic labour question, what other boxes do we need to tick to establish the correct degree of gender conformity? Ah yes…

I like buying nice shoes.

“I am the most powerful woman in Britain, BUT THAT DOESN’T MEAN I’VE LOST MY FEMININITY”.

I quite like ties.

“I am married to the most powerful woman in Britain, BUT THAT DOESN’T MEAN I’VE SUDDENLY DEVELOPED AN UNMANLY INTEREST IN FASHION”.

I don’t think it [the PM’s red box] has ever made an appearance in the bedroom. I’ve never had to shoo it out.

My wife’s job is not more important than our marriage, but if push came to shove I wouldn’t hesitate to tell her and her box what’s what. Also: I’m letting your reference to ‘the bedroom’ (just the one, then?) pass because it shows that ours is a normal marriage. But if you persist with this I will bore you to death.

Press commentators didn’t so much decode these remarks as write some more of the same code on top of them. In the Tory papers, the consensus seemed to be that the interview had helped to soften May’s steely image, making her seem more human (which was usually code for more ‘feminine’). As Quentin Letts put it in the Mail:

Theresa relaxed in [Philip’s] presence. She looked quite different from her normal, taut interview persona. Her eyes seemed rounder, her body language looser and happier than normal.

Reading this reminded me of an old advertisement which became a target for feminist protests in the late 1970s.2015HJ5115_jpg_ds It showed a woman walking down a street at night wearing a trench-coat, which she then unbuttoned to reveal that she was naked apart from her underwear (the product being advertised): the slogan was ‘Underneath they’re all Lovable’. In Mail-world, power does not make women lovable, and therefore it cannot make them happy: instead of trying to do important, stressful jobs, they should just follow their natural instincts, move to Stepford and let men kill them and replace them with robots take care of them.

Meanwhile, left-leaning commentators focused disapprovingly on Theresa May’s reference to ‘boy jobs and girls’ jobs’. Apart from being crassly sexist, wasn’t it a bit rich coming from a woman who’s doing one of the ultimate ‘boy jobs’ in her capacity as the UK’s Prime Minister?  Well, yes—but that was the point. If a right-wing woman has ambitions in the public sphere, it will always be prudent for her to reassure us that in private she’s as conventional as they come. ‘The nation needs me and I’ve dutifully answered the call, but I’m really just an ordinary housewife, cooking my husband’s tea while he puts the bins out. And by the way, shoes!’ There’s more rubbish in this kind of talk than there is in the aforementioned bins, but for as long as it plays well with the media and the public, Conservative women will go on spouting it.

You might be thinking, but is it really any different for the men? In 2015 they too (with the notable exception of Nigel Farage) dragged their families into their campaigns. The two Prime Ministerial contenders, David Cameron and Ed Miliband, both made high-profile appearances in their kitchens, as if to emphasise their credentials as loving husbands and hands-on fathers. As Emily Harmer pointed out at the time, though, the way this works is not the same for men and women. When a male political leader presents himself as a ‘family man’, he may be projecting a ‘modern’ masculinity, but he is also activating a more traditional patriarchal frame in which a father is the head and chief protector of his family. His private role is thus consistent with the public role he seeks (‘what I do for my family I will also do for the nation’). If he gets it right, his performance will appeal to both conservative and more liberal audiences.

For a woman like Theresa May, by contrast, this strategy is not available. What she has to prove to avoid being damned as a virago is that she doesn’t try to usurp her husband’s position at home–she sticks to the ‘girl jobs’ and leaves the ‘boy jobs’ to him. Yet she also has to convince us that she isn’t too feminine (too weak, too indecisive, too emotional) to do the ‘boy job’ of governing the country.

The effect of these contradictory pressures was apparent in the One Show interview, where May shifted awkwardly between her familiar ‘strong and stable’ message and the coyer, girlier mode that made such an impression on Quentin Letts. I’ll admit, I found it excruciating, and it looked as if the Mays did too. But I don’t think we can blame them, or the campaign strategists, for inflicting this spectacle upon us. The sexist attitudes on show in it were an accurate reflection of the sexist attitudes that pervade the wider culture, and especially the popular media. I look forward to a time when these will be consigned to the proverbial dustbin of history, but for the moment they seem to have got stuck in the recycling.

 

 

Pride, prejudice and pedantry

Last year I discovered the perfect gift for the supercilious arse in your life: a mug emblazoned with the legend ‘I am silently correcting your grammar’. grammar-mug The existence of this item testifies to the widely-held belief that sneering at other people’s language-use is not just acceptable, it’s actually a virtue. When the subject is language, you can take pride in being a snob; you can even display your exquisite sensitivity by comparing yourself to a genocidal fascist (‘I’m a bit of a grammar Nazi: I can’t bear it when people use language incorrectly’).

On Twitter there’s a ‘Grammar Police’ bot whose mission is to belittle random strangers by tweeting unsolicited corrections of their ‘defective grammar’. Because, according to its profile, ‘publishing defective grammar abases oneself’.

‘Abases *oneself*’? Try ‘one’, or better, ‘you’. And maybe get your thesaurus out, because I don’t think ‘abase’ is the word you want.

What I’ve just done is an example of what I’m going to take issue with in this post: criticising the way someone has (mis)used language as a proxy for challenging their actual message. This strategy has featured prominently in critical commentary on Donald Trump: he’s been lambasted as often for his limited vocabulary, fractured syntax and inability to spell ‘hereby’ as he has for his bigotry, dishonesty and megalomania. Linguistically speaking, a lot of this commentary is wide of the mark (for a more illuminating take on Trump’s speech-style,  try this). But the strategy was common long before Trump came on the scene. One of the first things I noticed when I joined Twitter in 2014 was how often liberal progressive types used the grammar-sneer to call out bigots. Like this*:

We should round all you feminazi’s up and put you on an island away from society.

we’ll be moving on to punctuation later this afternoon.

And this:

As a straight male how would u feel about yr child having a homosexual school teacher?! Who their around for 8hrs of the day?

If a gay teacher teaches my child the difference between they’re, their and there, I’m good.

The conflict that accompanied last year’s EU referendum produced a bumper crop of examples like this:

Britain was once a proud nation, but is now afraid to speak it’s own name.

and restore our ancient birthright of putting apostrophes where they don’t belong!

In the wake of the referendum, which the Leave side won, there was an upsurge of public racism and xenophobia—threats, vandalism, harassment, verbal abuse and violence targeting people perceived as ‘foreign’.  Facebook pages were set up where people could report incidents they’d experienced or observed. A number of these reports followed the same formula: first they described a racist white Briton telling a non-white or non-British person to ‘start packing’ or ‘go home’, and then they commented that the racist couldn’t even speak English properly. One writer reported that she’d stood up to a white woman who harangued her in a shop, by telling her, among other things, that ‘I speak better English than you’. She explained that she’d heard the white woman speaking to someone else, and noticed that ‘her grammar was appalling’.

I’m not going to blame someone in this situation for defending herself with whatever weapons are to hand. My question is why claiming to speak better English than your adversary is so often a weapon people reach for. Why does it seem more apt, and less crass, than (for instance) ‘I’m better looking than you’ or ‘I’ve got more money than you’?  Maybe it’s because it chimes with the idea that bigots are ignorant and stupid. It allows their critics to feel intellectually and culturally as well as morally superior (‘I’d hate my child to be educated by a gay teacher’. ‘Pity no one bothered educating you. Gotcha’). But however satisfying that may be, it raises the question of whether you can claim the moral high ground by using one unjust prejudice against another.

If you describe someone you’ve heard speaking in a shop as using ‘appalling’ grammar, the only thing you can mean is that s/he speaks a nonstandard dialect. In Britain, speaking a nonstandard dialect generally means that (a) you grew up working class and (b) you didn’t spend enough quality time in formal education for your native dialect to be replaced in everyday speech by the more prestigious dialect of the middle class (though you’ll use that dialect when you write, and you’ll certainly be able to read it). So, criticising a racist’s nonstandard grammar is mobilising one form of privilege (based on class and/or education) to attack another (based on whiteness). As I said before, I’m not going to blame the person who uses this tactic in self-defence. But that doesn’t mean I have to applaud the tactic.

Maybe you’re thinking: ‘but what you linguists call “nonstandard” is actually just bad English. Criticising that isn’t snobbery: anyone who goes to school for long enough to learn to read and write can learn what the correct forms are. If they haven’t learnt, it means they’re lazy. Plenty of working class people speak correctly: it’s an insult to suggest that bad grammar is good enough for them’.

Sorry, but no. Nonstandard English is not ‘bad’ by any objective criterion; it’s stigmatised because the people who use it have lower social status than the people who don’t. The actual linguistic forms used by nonstandard speakers (like, say, ‘we was’ instead of ‘we were’ or ‘she done it’ rather than ‘she did it’) are neither better nor worse than the forms we judge ‘correct’. The judgment is based on what class of person uses a particular form, and the form’s status can change as its class associations do. A hundred years ago, for instance, saying ‘aint’ was associated with upper-class Brits like Winston Churchill and the fictional Lord Peter Wimsey. Today it’s strictly for the lower orders, and it’s also become one of the most stigmatised of all English grammatical forms.

grammarpoliceAs for the apostrophe fetish (‘its’ and ‘it’s’, or ‘they’re’ versus ‘their’), that’s got nothing to do with grammar. The English apostrophe does mark grammatical distinctions, but the reason people make mistakes isn’t that they don’t know the difference between possessive pronouns and contracted verb forms: what they don’t know is which spelling goes with which form. The possessive form of nouns has an apostrophe (as in ‘the dog’s bowl’), so people often reason that the possessive pronoun ‘its’ should logically have one too. It’s also easy to pick the wrong option when writing in haste or on autopilot. On this one I’m with Jesus: ‘let anyone who is without sin cast the first stone’.

But there are other reasons for feminists (and other defenders of equality and social justice) to think twice before mocking a political opponent’s ‘incorrect’ use of language. Here are a few of them.

1. It’s a red herring

Earlier I mocked the creator of the Grammar Police bot for using ‘oneself’ incorrectly. It was a fine display of my superior linguistic knowledge, but it also completely missed the point. My quarrel with the bot-maker isn’t that he corrects other people’s grammar when his own is nothing to shout about. It’s that correcting strangers’ grammar in public is a shitty thing to do.

The same problem arises with the political examples I took from Twitter. In no case does the response engage directly with the tweeter’s prejudice. It says, in effect, ‘this mistake tells me you’re stupid, and if you’re stupid I can just dismiss your argument, which is also, by extension, stupid’. And the argument may indeed be stupid, but it wouldn’t be any less stupid if it were spelled correctly (just as Hitler wasn’t any less fascist because he could write a coherent sentence). Conversely, deviations from standard usage do not make a true fact less true or a just argument less just. The moral status of what someone says is about the content, not the grammar.

2. It cuts more than one way

On this blog I have complained frequently about the policing of women’s language, arguing that there’s no linguistic justification for the criticisms people make of uptalk and vocal fry, hedging, apologising, etc. What’s behind this is common or garden sexism: if a way of speaking is associated (accurately or otherwise) with women, it’s judged inferior to the male alternative. Not because it objectively is inferior, but just because women are the lower status group.

Judgments on nonstandard language work in exactly the same way, the difference being that the relevant status hierarchy is based on class and education rather than gender.  So, when feminists engage in grammar policing they’re undermining their own objection to the gendered equivalent. If you dismiss someone’s argument because of a misplaced apostrophe, what do you say to the people who claim they can’t take women seriously because of their ‘shrill’ voices and annoying ‘verbal tics’?

3. It’s a vote for the status quo

People sometimes say: ‘OK, I get that what’s “correct” is arbitrary, but if you want to get your point across you have to play by the rules’. But this is not a progressive argument, because it treats ‘the rules’ as neutral rather than asking whose interests they serve. If someone defends a workplace dress-code requiring women to wear high heels as just ‘reflecting the prevailing standard for appropriate female business attire’, we don’t say, ‘oh, OK then’, we say it’s time the standard was changed.

In the case of linguistic standards, we should question why we’re so obsessed with shibboleths like ‘aint’ and ‘we was’ and the apostrophe, which say a lot about a person’s social background and education, but very little about how well they can actually communicate. Would any feminist suggest that the nonstandard grammar of the phrase attributed to Sojourner Truth, ‘and aint I a woman?’ detracts from the clarity, coherence or persuasiveness of her speech?

4. In other contexts you’d call it ‘shaming’

If you don’t think it’s acceptable to make people feel ashamed (or exploit the fact that they already feel ashamed) of their bodies, their clothes, what they eat or who they have sex with, you’re going to have to explain to me why shaming them for the way they speak or write is different.

5. Modesty becomes you

If your own grammar and spelling are 100% standard, that’s probably because you served a long apprenticeship in a series of educational institutions where, through constant practice and feedback, you acquired a set of socially-valued linguistic skills which eventually became ingrained habits. Well, good for you, but let’s not get carried away. Other people have gone through a similar process to master a craft like carpentry or hairdressing. They also take pride in their skills, but they don’t mistake them for proof of superior intelligence. They don’t come to your house and laugh at the wonky shelf you made, or stop you on the street to offer unsolicited advice on blow-drying. If they did, how would you react?  Which brings me to…

6. It’s counterproductive

This point is well made in a post Nic Subtirelu wrote in 2015 after Grammarly (a major player in the online culture of language pedantry) drew attention to the poor grammar and spelling it had found on Facebook pages for supporters of Donald Trump. grammar-crackersWhat are the angry white working class men who came out in force for Trump in 2016 going to think about liberals making fun of him because he doesn’t use big words or complicated sentence structure? Might that not reinforce their conviction that supporting Trump is striking a blow against ‘the elite’, aka snobs who look down on anyone less educated than themselves?

Maybe your answer is that you don’t care what a bunch of racists, misogynists and homophobes think. Fine, I’m not asking you to (though I do think a commitment to social justice requires you to care about the economic inequality which is clearly a factor in the rise of right-wing populism). By all means take issue with bigots–but for their politics, not their punctuation. Criticise their views, not the size of their vocabulary. Stop using their grammar as a measure of their moral worth.

Language pedantry is snobbery and snobbery is prejudice. And that, IMHO, is nothing to be proud of.

*The examples used in this post are real, but I’m not supplying links, names, handles or screenshots because I’m not trying to single these particular authors out, I’m just illustrating something that’s very common.

2016: the bad, the bad and the ugly

Once again tis the season to look back on the last twelve months, and since we’re talking about 2016, that may not make for uplifting reading (unless your heroes are the Four Horsemen of the Apocalypse and President-Elect Donald Trump). If the Words of the Year chosen by dictionaries are any guide, the mood among English-speakers is darker than it was a year ago. Whereas Oxford’s choice in 2015 was the ‘face with tears of joy’ emoji, in 2016 it has gone for ‘post-truth’; other dictionaries’ selections have included ‘paranoid’, ‘surreal’ and ‘xenophobia’.

The reasons why this year sucked were not primarily to do with language, but language played a part—in some cases quite a prominent part. So, this review will be more about the lowlights than the highlights. Here are six of the worst:

Bantering bigots. In my 2015 annual round-up I named ‘banter’ as the word I’d most like to ban (if banning words were either feasible or desirable, which IMHO it isn’t). But banter continued to be exchanged in 2016, and the word ‘banter’, and variations thereon, continued to be used to wave away accusations of misogyny and bigotry. Both these tendencies peaked in October with the release of a 2005 tape in which Republican presidential candidate Donald Trump engaged in what he and his defenders called ‘locker room talk’. He was elected just a few weeks later.

Relentlessly sexist commentary on female politicians, often focusing (most notably in the case of Hillary Clinton) on their voices and style of speaking. All the familiar word-weapons—‘shrill’, ‘harsh’, ‘grating’, ‘aggressive’—were deployed by all the usual suspects.

If you’re thinking, ‘but surely there was plenty of critical commentary on Donald Trump’s language too’, you’re not wrong, but the comparison is instructive. When negative judgments are made on the speech of a female politician, her alleged failings are typically presented as the failings of her sex in general. Trump’s failings, on the other hand, were presented as his alone. They were ‘Trumpisms’, not ‘man-isms’ (it was even argued that Trump talks like a woman). The one exception was the ‘locker room talk’, where the idea that this was typical male behaviour got wheeled out not to condemn Trump but to excuse him.

If a female politician is widely acknowledged as an excellent public speaker, you can always accuse her of talking too much. In April, Owen Smith MP (in case you’ve forgotten, he was the man who unsuccessfully challenged Jeremy Corbyn for the Labour Party leadership) tweeted about his visit to a café in Millport in Scotland. He included two photos, one showing him with his arms around two of the ‘ladies’ (his description) who worked there, and the other showing a jar of old-fashioned gobstoppers. The part of the tweet relating to this second image said: ‘they’ve got the perfect present for @NicolaSturgeon, too’. A gobstopper, geddit? Because Sturgeon, the First Minister of Scotland (and at the time—before Theresa May became PM—the most powerful female politician in the UK), talks entirely too much and needs a good shutting up.

The continuing war on the word ‘women’. Two of the most popular posts I published this year touched on the question of why ‘women’ now seems to be the hardest word. In April the women’s section of the UK Green Party set off a Twitterstorm with its use of the term ‘non-men’. Across the Atlantic in September we had Planned Parenthood talking about ‘people’ being ‘criminalised for their pregnancy outcomes’. And throughout the autumn there were regular sightings of a new addition to the lexicon of ‘women’-avoidance: ‘menstruators’.

Having rejected sex or gender-based labels as essentialist and exclusionary, promoters of this term apparently felt that bodily function-based labels were the way to go. I, by contrast, feel pretty sure they aren’t. If you don’t want to say ‘women’, OK, I get it, but why not try using your linguistic judgment to find a contextually appropriate alternative? In this case, where the news story was about the removal of sales tax on pads and tampons, ‘sanitary product buyers’ would have worked—or where the report had already made clear what products were being discussed, just ‘customers’. If you’d find it offensive, or just plain weird, to read statements like ‘the recent fall in the price of toilet paper has been welcomed by defecators across the country’, or ‘perspirers have questioned the classification of deodorant as a luxury’, then you shouldn’t be giving house-room to ‘menstruators’ either.

More terrible advice and stupid opinions about women’s speech. This year hasn’t (yet) brought us anything quite as ludicrous as the ‘Just Not Sorry’ app that appeared at the very end of 2015, but bullshit continued to be churned out by the bucketload. It remained a truth universally acknowledged that women apologise too much, and constant criticism of female ‘verbal tics’ was once again presented as empowering rather than underminingAn op-ed piece in the New York Times added ‘I feel like’ to the list of words and phrases women should avoid if they want anyone to take them seriously—while also managing to relate the rise of ‘feeling like’ to Everything That’s Wrong With Our Society Today. (If anyone from the Times is reading this, I’d be happy to advise on what linguistic opinions editors should avoid giving space to if they want anyone to take them seriously.)

Not all bad advice is addressed to women: some of it is advice for men on how to make women’s lives a misery. The example that got most attention this year advised on how to make a woman take off her headphones and PAY ATTENTION. Because it’s part of a woman’s job description to be available to random men who want to converse with her AT ALL TIMES.

Death. It’s become a truism (though maybe not an actual truth) that 2016 brought a bumper harvest for the Grim Reaper. Two posts on this blog reflected that: one was a response to the death of the architect Zaha Hadid and the other was prompted by the murder of Jo Cox MP.

Online misogyny. In 2016 the abuse directed at women online was widely acknowledged as a significant problem, and in Britain it was the subject of a high-profile cross-party campaign—which was launched with a report that managed to blame half of the problem on women. (If you want to read something more sensible on this subject, I can recommend Emma Jane’s new book Misogyny Online: A Short (and Brutish) History.)

There were a few small consolations:

Resolution 109. The American Bar Association made the use of patronising endearment terms to women lawyers a breach of professional standards. (Meanwhile in the UK, a female judge responded to a male defendant who called her a cunt by saying ‘you’re a bit of a cunt yourself’.)

Women political speakers kicking ass. In the wake of the referendum that brought us Brexit, Nicola Sturgeon showed once again that few politicians can touch her when it comes to rhetorical skill. The US presidential campaign brought another outstanding female political speaker to the world’s attention: Michelle Obama.

Arrival. Not the best thing I’ve ever seen, but hey, Hollywood made a film about a woman linguist who saves the world!

In real life, of course, linguists don’t save the world: the best someone like me can do is try to make a bit more sense of some of the things that are happening in the world. As ever, my efforts to do that this year have been indebted to the work of many other researchers and/or bloggers, and I’m grateful to everyone I’ve cited/linked to in my posts.

I’ll be back with more feminist guiding in 2017, but in the meantime I thank everyone who reads the stuff I put here (there are a lot more of you than I ever thought there would be when I started this blog in 2015), and I wish you as much peace, love and joy as you can find in these unsettled and discouraging times.

Woman up! (part 2) The Tories

A week ago, as the media congratulated Scottish First Minister Nicola Sturgeon on keeping her head when all around were losing theirs, I suggested that Britain’s leaders should ‘woman up’. Evidently they got the message. Both the Labour and the Conservative parties are now embroiled in battles over who should lead them, and in both cases the main contenders are women. For Labour, Angela Eagle is poised to challenge the incumbent Jeremy Corbyn; meanwhile, on the Conservative side, the five candidates to replace David Cameron (who resigned after the EU referendum) include two women, Theresa May and Andrea Leadsom. May has been widely tipped to win, but Leadsom now seems to be gaining ground. Both women are currently ahead of all three men (Michael Gove, Liam Fox and Stephen Crabb).

Last week I argued that what keeps women under-represented in positions of leadership isn’t a lack of competence or confidence, it’s our attitudes to female authority. Powerful women are resented in a way their male equivalents are not; the more authoritative a woman sounds, the less likeable a lot of people (both men and women) will find her. But you might think the current situation calls that analysis into question. If we’re so uncomfortable with women taking charge, how have we ended up in a situation where women are the most credible challengers for the top jobs in British politics?

One answer to that question invokes the concept of the ‘glass cliff’. In politics as in business, women are more likely to be chosen as leaders when an organization is in serious trouble and the risk of failure is high. In that connection it’s interesting to recall one of the phrases used about Nicola Sturgeon last week—‘the only grown-up in the room’. Since then, other women, including Theresa May and, in the wider European context, Angela Merkel, have also been described as ‘grown-up(s)’. Though the term itself isn’t gendered, I’m beginning to think the metaphor is: it’s a reference to the most culturally familiar and acceptable form of female authority, that of adult women over children. When the men are responding to a crisis by throwing their toys out of the pram, it’s time for Mummy to sweep in and clean up their mess.

But Mummy is not the only female archetype to have featured in this week’s political narrative, as told in both the print and the broadcast media. Their coverage of the Conservative contest has come straight from the Bumper Book of Old Sexist Clichés.

A particular highlight was the BBC’s confusion as it contemplated a leadership election featuring more than one female candidate. ‘May and Leadsom may both be women’, it reported, ‘but they have quite different views’.

Twitter had some fun with this ridiculous statement. ‘Crikey’, exclaimed one commenter, ‘they’re letting women think different things now??’ Whoever wrote the offending sentence was evidently operating on the ‘default male’ principle I’ve discussed in previous posts. Men, as the unmarked or default category of human beings, can be understood and judged primarily as individuals rather than gendered subjects; women, by contrast, are almost always viewed through a gendered lens. This disparity is easily overlooked when there’s only one woman in an otherwise all-male field; in that (still very common) situation it can seem ‘natural’ to treat her as representing ‘the woman’s perspective’. When there’s more than one, it becomes less natural. By solemnly explaining that May and Leadsom weren’t just generic and interchangeable ‘women’, the BBC exposed the underlying sexism of its own assumptions.

But treating women as individuals is not the only alternative to treating them as an undifferentiated mass. In between these two poles there’s another possibility: bring on the time-honoured female archetypes. Here are just three that featured prominently in last week’s media coverage.

The power behind the throne

What cleared the way for the two Tory women who are currently leading the field was the unexpected withdrawal of Boris Johnson from the race, after his supposed friend and loyal lieutenant Michael Gove made a last minute announcement of his own candidacy. Which apparently he did BECAUSE HIS WIFE TOLD HIM TO. The woman in question, journalist Sarah Vine, was cast by the media as a present-day Lady Macbeth, using a husband who by his own admission was temperamentally unsuited to hold the highest office as a proxy for her own ambitions. For this she was vilified—most notably by another woman journalist, Rachel Johnson. Who happens to be Boris Johnson’s sister. (Cue Tammy Wynette singing ‘Stand By Your Man’.)

This ‘female power behind the throne’ trope is a sexist triple whammy. It blames women for acts of treachery committed by men; it reinforces the view that the ‘natural’ way for women to exercise power is indirectly, via their influence on men; and it also gets used to suggest that a man who allows himself to be influenced by a woman (aka ‘henpecked’ or ‘pussy-whipped’) is weak and unfit to lead.

The family woman

With Johnson gone and Gove’s challenge looking shakier by the hour, Theresa May emerged as the new front-runner, and the much less well-known Andrea Leadsom also began to look like a serious contender. As the media geared up to explain who these women were, another traditional archetype came lumbering into view: the female politician who’s a housewife at heart. She may be running the country, but her family still comes first. Margaret Thatcher was a great performer of this role: old-fashioned though it now appears, it offers women—and especially Conservative women, who need the support of the traditionalists in their party—an opportunity to present themselves as both competent and unthreatening. Their apparent enthusiasm for everyday domesticity is meant to reassure us that they have not been unsexed by power.

Before the referendum, Theresa May’s main concession to the demand for some token display of femininity involved the wearing of slightly unorthodox shoes. But now she’s an aspiring Prime Minister she has turned up the emotional temperature. In what was billed as ‘the most candid and intimate interview she has ever given’, May revealed what the Daily Mail called the ‘softer side to the steely favourite to be the next PM’—most notably by speaking of her own and her husband’s ‘heartbreak’ about not being able to have children. Childlessness is always suspect in women—Nicola Sturgeon was asked about it in the General Election—but it’s more forgivable if it’s involuntary. By speaking openly on this subject, May addressed the one minus-point identified in a Telegraph article assessing her merits as a leader:

She’s been married to the same man since 1980 (morally sound: check), doesn’t have any children (could be a turn-off for some but it does mean she’s less likely to be distracted on the job). She cooks a new recipe every week and goes to church every Sunday: she knows there’s more to life than Westminster.

Andrea Leadsom also cooks, prays and, as we learnt from an interview in the Telegraph, ‘finds comfort in the familiar routines of family life’.

“When in doubt, cook a Sunday roast, get the family around you and you’ll feel fine afterwards,” she says. “If my boys are there, it’s beef and Yorkshire pudding. If it’s me and my daughter and husband, it’s more likely to be chicken…”

That last bit shows real attention to detail. Chez Leadsom it’s not just the roles that are traditionally gendered, the food on the table is too. Red meat for the boys and white meat for the girls. (‘Beef vs. chicken’ is a classic example of what’s known as ‘metaphorical gender’, where the two items in a pair are judged to express a masculine/feminine contrast despite having no directly gendered meaning—other examples include ‘square vs. circle’ and ‘knife vs fork’).

After last year’s General Election, when both David Cameron and Ed Miliband gave interviews in their kitchens, some commentators suggested that active involvement in ‘the familiar routines of family life’ had become a symbolic marker of likeability for male as well as female politicians. But that moment—if it was one—seems to have passed. No one was asking the men in the Conservative contest what they cook for their families at the weekend, or whether they have children (and if not, why not).

That’s not to say the men have been exempt from gender stereotyping. But with them it’s more about the steeliness than the softness. In its profile of Stephen Crabb (who, like Leadsom, was previously little known outside Conservative circles), the Mail seemed to have come down with a touch of the Vladimir Putins, informing readers that

…rugby-playing wannabe PM Crabb’s broken nose adds grit to his boy-next-door charm.

Crabb’s response to a predictable question about his lack of experience in government prompted another reference to his sporting prowess:

‘I’ve got more experience than Margaret Thatcher had when she became leader,’ Crabb fires back, like the ferocious rugby-tackler he is.

But in interviews with men these passing references to masculine pursuits are largely decorative: in the journalist’s actual conversation with Crabb, the focus was on politics rather than rugby. It’s only women who are required to spend a good part of any interview affirming that something else is more important to them than the job which is the reason they’re being interviewed.

Deadlier than the male

But it hasn’t all been cosy domestic chit-chat. The Guardian’s Andrew Rawnsley, for instance, preferred another familiar formula: ‘the female of the species is deadlier than the male’. Her ‘softer side’ conceals a dark heart, and an insatiable hunger for power over men.

In her quiet but deadly way, Mrs May has been the most ruthless player of them all… She waited for the Tory boys to finish knifing each other in their pantomime version of House of Cards and then elegantly stepped over their twitching corpses to seize pole position for the succession.

Apparently we’re supposed to judge May as somehow more ruthless than Gove or Johnson because she stood quietly on the sidelines while they were figuratively killing each other. And then stepped over their dead bodies in a properly ladylike manner. As he reached for his dictionary of sexist clichés, perhaps Rawnsley regretted that May steps out in kitten heels rather than stilettos. Or perhaps his use of a subtly gendered rhetoric (juxtaposing ‘deadly’ and ‘ruthless’ with ‘quiet’ and ‘elegant’) was not the product of deliberate calculation. Perhaps he was just channelling the collective unconscious, where misogyny can flourish unencumbered by logic.

Andrea Leadsom has also been presented as a ‘sinister’ figure, sometimes using a strategy I mentioned in my previous post–comparing her to one of the archetypal female wielders of petty authority (head girl, headmistress, Matron, etc.) who are conventionally depicted as simultaneously ridiculous (their pretensions to power are comical) and repulsive. The Times sketch-writer Patrick Kidd brought these themes together in a comment he made on Twitter:

I can imagine Andrea Leadsom being a very reassuring pharmacist, if not a prime minister. She has something of the Night Nurse about her.

…..

So, let’s just recap. According to the media a Conservative woman leader should be ‘steely’ but with a ‘softer side’, fully domesticated but immaculately shod, dedicated to her job yet insistent that family comes first. She must be a grown-up, firmly restoring order and  cleaning up whatever mess the children have made; but she should approach the task in a spirit of service, downplaying any personal ambitions she might harbour. Her behaviour should be ladylike, her ruthless streak carefully concealed, and she should not court cheap popularity.

There is one woman who fits that specification, and I think it’s high time she stepped up. Or rather, flew in. Ladies and gentlemen, the next leader of the Conservative Party and Prime Minister of the United Kingdom will be… MARY POPPINS. If Mary can’t sort us out, I really don’t know who can.

Readers should note that at present an hour is a long time in British politics: all factual statements made in this post were accurate when I wrote it, but they may well be out of date by the time you read it. Updating the text to take account of new developments would be virtually a full-time job, so I’m not going to attempt to do it comprehensively. But I might add the occasional newsflash.

NEWSFLASH: since this post was published, Ken Clarke has been caught on camera calling Theresa May ‘a bloody difficult woman’–another well-worn archetype to add to the list. 

NEWSFLASH, 5 July 18.50: The bloody difficult woman has just won the first round of voting with 165 votes to her rivals’ combined 164. Andrea Leadsom came second with 66.

NEWSFLASH, 9 July 8.40: after the second round of voting it’s now a straight choice for the Tories between May and Leadsom, and we’re drowning in media commentary on what it means that this has become a contest between two women. A dozen columns have appeared warning that it isn’t a triumph for feminism (no indeed, but which feminists ever said it was?) Newsnight has debated which of the two women is more like Thatcher (Leadsom according to Norman Tebbit). Another well-worn trope, the catfight, has made an appearance: Leadsom has apparently claimed to be a better candidate because, unlike May, she has children. (As noted in the post above, May evidently saw that one coming). The stereotypes just keep on keeping on…

NEWSFLASH, 11 July 12.00: Leadsom has announced her withdrawal from the leadership contest. I’m not sure what will happen next, but I think it’s time to draw a line under this post. Here we go.

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Theresa May became Britain’s 76th Prime Minister (and the second woman to hold the position) on July 13, 2016. This blog deals exclusively in language-related feminist commentary, but if anyone’s interested in my other, non-linguistic thoughts on this contest and its outcome, check out this post on Trouble & Strife‘s website

Woman up! (part 1) In praise of Nicola Sturgeon

‘Shows what political leadership looks like’. ‘The only grown-up in the room’. ‘The only leader with purpose, resolve and backbone’. These are some of the things media commentators have said about Scotland’s First Minister Nicola Sturgeon since the result of the EU referendum plunged the UK into chaos at the end of last week. (If you’ve been asleep, or if you live somewhere this isn’t big news: Britain as a whole voted (narrowly—52: 48) to leave the EU, while Scotland voted (less narrowly—62: 38) to stay in.)

As usual, some news outlets have followed the unwritten rule that any positive assessment of a female politician must be served with a side-order of sexist clichés. The BBC website excelled in this regard:

“If you can keep your head when all around are losing theirs… you will be a man, my son” wrote Rudyard Kipling. He may have got the gender wrong but he could have been talking about Nicola Sturgeon.  …Whilst Labour and Tory politicians were playing cricket, hanging out at Glastonbury or hiding away indoors Nicola Sturgeon pulled on the power heels and took charge.

Surely, just this once, they could have spared us the lazy ‘power heels’ reference.  (‘Hey, a woman leader—let’s make her shoes a metaphor for her attitude!’) And they could also have avoided that tedious gesture of presenting authority as an inherently male quality, so that any woman who displays it must immediately be described as behaving like a man (see also Margaret Thatcher, ‘the best man in the Cabinet’).

Actually, no one should be surprised by Sturgeon’s authoritative performance. Last year, when Sylvia Shaw and I wrote a book about gender and language-use in the General Election campaign, we took the linguist’s equivalent of a fine-tooth comb to the speech-styles of our political leaders. Sturgeon stood out as the best communicator of the bunch.

Of course, political leadership is not just about communication. Sturgeon is being commended for her substance as well as her style, and to some extent—depressing as this may be—simply for maintaining a public presence when the people you might have expected to ‘take charge’ (the Prime Minister, the Leader of the Opposition, the organizers of the victorious ‘Leave’ campaign) were conspicuous by their absence. But in politics, facility with language isn’t just the icing on the cake. It’s a vital ingredient in any successful recipe. And Nicola Sturgeon has it in abundance.

What is it that makes her so impressive? Above all, I’d say, it’s her ability to operate effectively in a range of what linguists call ‘registers’, ways of speaking or writing that both reflect and help to define the nature of the situation. She isn’t a one-note political speaker: she knows how to vary her style and tone to suit the purposes of the moment (and she’s good at judging what the moment calls for). She can project gravitas using the traditional tools of formal rhetoric, and take down just about anyone in competitive debate; but she can also convey the sincerity and warmth we now demand from our political leaders.

Many of these qualities were on display in the speech she made after Saturday’s emergency Scottish cabinet meeting. She didn’t just focus on the most obviously newsworthy issue—whether the SNP would now be attempting to bring about a second independence referendum. She also took a moment to say this:

One group we want to reassure is EU citizens living here in Scotland. Those who have done us the honour of making Scotland their home will be protected.

Sturgeon had evidently grasped the importance of making a strong public statement of support for the non-Britons whose future was now in question. And she chose her words with care. She used the words ‘reassure’, ‘protect’ and ‘home’. She used the inclusive first person plural (‘we’, ‘us’): though strictly speaking the collective she spoke for was the cabinet, that ‘we’ was also hearable as a national, Scottish ‘we’. And she underlined both the seriousness of the issue and the explicitly positive stance her statement implied by using, unironically, the formal and slightly archaic phrase ‘done us the honour’.  (She has also made the same point using plainer words and direct, second-person address: ‘you are welcome here. This is your home’.)

Addressing the nation, Sturgeon sounds statespersonlike—calm, dignified, in control. But she can also do punchier, more combative messages, using colloquial language—often laced with sarcasm—to deliver a put-down to a political opponent.  In the General Election TV debates she repeatedly did this to Nigel Farage and Ed Miliband. And post-Brexit she’s been doing it on Twitter, another medium where sharp rejoinders work well. She responded to Boris Johnson’s announcement that ‘Project Fear is over’ with a withering

Indeed, Boris. Project Farce has now begun, and you are largely responsible.

Sturgeon is an effective debater, not only because she’s articulate and stylistically flexible, but also because she fights her corner. During the General Election campaign it was a constantly repeated truism that women are less competitive and more ‘civilised’ debaters than men: allegedly they do more listening and less interrupting or talking over others. The women who participated in the national TV debates (Sturgeon, Leanne Wood and Natalie Bennett) were repeatedly praised by media commentators for their kinder, gentler approach. But in Sturgeon’s case this was wide of the mark. She was actually the most frequent interrupter in both debates, and the vast majority of her interruptions were challenges to the speaker she was interrupting.

This kind of behaviour can work against a speaker, by alienating the audience; Nigel Farage, who had the second highest interruption score, did not get an enthusiastic reception in the studio. But Sturgeon’s interventions were typically well-received: as well as interrupting more than anyone else, she got more applause than anyone else. (In the second debate she got 97 seconds of applause compared to 54 seconds for Ed Miliband and only 16 for Nigel Farage.)

When Sylvia Shaw and I examined Sturgeon’s performance in detail, we noticed she had a way of framing her contributions so that she seemed to be on the audience’s side—it was as if she had intervened to voice what many of them were thinking, or to explain in plain English what other speakers were cloaking in abstraction. For instance:

When Ed talks about ‘cuts outside some protected areas’ that’s jargon. Let me tell you what that means. That means cuts to social care, to social security, to local government services, to defence. Ed’s in the position that’s he’s so thirled to austerity, so scared to be bold that he’s not even doing the right thing by the NHS. He’s not promising the money the National Health Service needs. I think it’s time not for a pretend alternative to austerity, it’s time for a real alternative to austerity.

Opinion polls and focus group studies conducted during the campaign found that Sturgeon was perceived (even by people who strongly disagreed with her political views) as ‘authentic’, expressing her own sincerely-held beliefs in her own words, whereas Miliband was criticized for repeating lines he’d been coached in by spin-doctors. It’s possible he was no less sincere than she was, but he didn’t have her stylistic flexibility, nor the knack of cutting through the jargon and the waffle to sound like someone who spoke for ‘us’ (ordinary people) rather than ‘them’ (the political elite). That’s the ability which has come to the fore again this week: whether it’s her empathy for non-Britons living in the UK or her scathing criticism of ‘Project Farce’, many people are feeling that Scotland’s First Minister is speaking for them in a way other politicians are not.

Nicola Sturgeon is not, of course, the only impressive woman in British politics. The devolved legislative bodies of Scotland and Wales have produced a number of capable leaders: Plaid Cymru’s Leanne Wood performed better than the media gave her credit for in the General Election debates, and the new Conservative opposition leader at Holyrood, Ruth Davidson, has also impressed commentators outside Scotland and outside her own party. At Westminster, too, there are women who are at least as well qualified to lead their parties as the men who currently do lead them. The biggest problem for these women isn’t what it’s often said to be—a lack of confidence in their own abilities, or a feminine preference for less visible, supporting roles. Of course, not everyone wants to be a leader or has the qualities to be a good one—but that’s true for men as well as women. Where well-qualified women do aspire to positions of leadership, the main problem they face is the one illustrated in my earlier quote from the BBC website: the ingrained perception of authority as male, and thus of female authority as unnatural and threatening.

As well as analysing the actual speech of politicians in the General Election campaign, Sylvia Shaw and I examined the way they were represented in the press. What we found striking wasn’t just the obvious cases of in-your-face sexism that everyone commented on (for instance, the notorious Sun picture of a scantily-clad Nicola Sturgeon astride a wrecking ball). It was the way writers’ assessments of female politicians–positive as well as negative–were implicitly guided by what seemed like extraordinarily old-fashioned assumptions about gender and authority. The cultural shorthand journalists used harked back to my own childhood in the 1970s. Women leaders were repeatedly compared to grotesque ‘battleaxes’ like the headmistress of St Trinian’s and Matron in the Carry On… films, or else to predatory ‘man-eaters’ and domineering, nagging wives (Nicola Sturgeon was likened, predictably, to Lady Macbeth, but also to Mildred in the old sitcom George and Mildred, and to a Black Widow spider who had already eaten Alex Salmond alive and was poised to do the same to Ed Miliband).

These allusions tap into a deep vein of male resentment towards women ‘taking charge’. A Freudian might say it’s about their mothers; the people who write this stuff would probably say it’s just a bit of light banter. I would say (and if saying it makes me a humourless feminist, so be it) that it’s no joke: it’s a serious problem for women in politics, and indeed in other areas of public and professional life. It’s the reason why research has found that a woman who scores high on perceptions of her authority will tend to score low on perceptions of her likeability. And since the ‘ideal’ modern leader is both authoritative and likeable, that’s a significant barrier to women’s advancement.

The existence of such a barrier is regrettable in any case, but it’s doubly regrettable in the present state of British politics. In the aftermath of the referendum we need women’s interests to be represented and women’s voices to be heard. The last week has given us more examples than we ever needed of powerful men behaving badly. Rather than presenting Nicola Sturgeon as an example of what it really means to ‘be a man’, shouldn’t the media be calling on the rest of our so-called leaders to ‘woman up’?  

This post draws on research done with Sylvia Shaw, whose contribution I acknowledge with thanks–though she isn’t responsible for the opinions I’ve expressed here.