Hold my beer

This week we learned that the organisers of the Great British Beer Festival, an annual event sponsored by CAMRA, the Campaign for Real Ale, have taken the radical decision to ban alcoholic beverages with sexist names. The products which were said to have fallen foul of this new policy included a cider called ‘Slack Alice’ slack alice(whose makers describe it, hilariously, as ‘a little tart’), and beers named ‘Dizzy Blonde’, ‘Village Bike’ and ‘Leg Spreader’. A quick trawl of the internet produced a number of other potential candidates, such as ‘Bristol’s Ale’ (‘I’ll let the image reproduced below speak for itself), ‘Top Totty’, and ‘Voluptuous Vicky’.

In my last post, about the sexism of dictionary and thesaurus entries for the word ‘woman’, I pointed out that the vocabulary of English is rich in terms that represent women as men’s inferiors, dependents, servants and sexual objects. The beer and cider names just mentioned cover most of these bases—as with ‘humorous’ greeting cards and ‘saucy’ seaside postcards, there seems to be a particular obsession with double-entendres featuring breasts—but the thing I find most striking is how many of them are drawn from a very specific part of the lexicon of sexism: the extensive and elaborate set of terms which mean ‘an unchaste or promiscuous woman’. One who spreads her legs for any man, or has been ‘ridden’ by every man in the village. Who is ‘slack’, a ‘little tart’, a strumpet, a slut, a whore. bristols ale

As feminists have been pointing out for at least the last 45 years, there is no analogous set of slur-terms denoting men. Men who have a lot of sex are ‘studs’ rather than ‘whores’. ‘Gigolo’ can be an insult, but that’s about it. As Amanda Montell summarises the rule in her recent book Wordslut: (incidentally, I’m not going to get into the debate on reclaiming ‘slut’, but there’s a good concise discussion of the word’s past and present uses in this blog post by Nancy Friedman):

If you want to insult a woman, call her a prostitute. If you want to insult a man, call him a woman.

Even then, as Montell observes, there are far more insults based on the first principle than the second. Where do they all come from?

Quite a few are the result of a process which the linguist Muriel Schulz named ‘the semantic derogation of women’. As she explained:

Again and again in the history of the language, one finds that a perfectly innocent term designating a girl or a woman may begin with totally neutral or even positive connotations, but that gradually it acquires negative implications, at first perhaps only slightly disparaging, but after a period of time becoming abusive and ending as a sexual slur.

‘Tart’, for instance, started out as a term of endearment, like ‘sweetie’ or ‘cupcake’. ‘Hussy’ is a variant of ‘housewife’, a neutral occupational label. ‘Slut’ was always negative, but in its earlier meaning of ‘untidy or slovenly person’ it wasn’t a sexual slur. ‘Slack’, as in ‘Slack Alice’, can be applied to people of either sex, but it only means ‘unchaste, promiscuous’ when it’s used about a woman. If I criticised a man for being ‘slack’ I’d be implying that he was lazy or careless, not sexually incontinent or undiscriminating in his choice of partners. (Similarly, we can talk about ‘loose women’, but not ‘loose men’.)

Female promiscuity and prostitution belong to the set of socially taboo subjects which tend to generate a lot of slang words. The variety and inventiveness of this vocabulary has often been celebrated by lovers of language. There’s a famous literary example in John Barth’s novel The Sot-Weed Factor, a 1960s pastiche of 18th century picaresque novels like Tom Jones, where two characters identified as prostitutes engage in a prolonged verbal duel (it goes on for several pages) consisting entirely of English and French epithets meaning ‘prostitute’.

“The truth is,” said the dealer, “Grace here’s a hooker.”
“A what?” asked the poet.
“A hooker,” the woman repeated with a wink. “A quail, don’t ye know.”
“A quail!” the woman named Grace shrieked. “You call me a quail, you, you gaullefretière!”
“Whore!” shouted the first.
“Bas-cul!” retorted the other.
“Frisker!”
“Consoeur!”
“Trull!”
“Friquenelle!”
“Sow!”
“Usagère!”
“Bawd!”

Amanda Montell also notes that some promiscuous woman-terms are ‘fun to say’. Archaic-sounding words like ‘strumpet’ and ‘harlot’, or newer coinages like ‘skankly hobag’, are colourful, exotic, over the top; other terms are ‘fun’ because, like ‘village bike’, they involve some kind of play on words. In all this celebration of linguistic creativity, it’s easy to forget that what we’re looking at is a long list of sexual, and sexist, slurs.

But why, you may be wondering, would sexual slur-terms be considered good names for alcoholic beverages? What are you trying to say when you call your product ‘Leg villagebikeSpreader’ or ‘Village Bike’? Is it, ‘hey, lads, this one’s as good as Rohypnol if you’re looking to get your end away’? Or ‘this beer is convenient and undemanding–good for a quickie in the car-park, but you wouldn’t take it home to meet your parents’? Or is the point just to associate a product that targets a certain (male) demographic with something else that demographic is believed to be keen on?

Actually, I don’t think what’s behind these names is the old adage that ‘sex sells’ (there’s surely nothing sexy or aspirational about the Village Bike): what they’re selling has more to do with masculinity and male camaraderie. Beer, after all, is the classic male homosocial beverage, the one men consume while engaged in stereotypically male homosocial activities like watching the football on TV or having a night in the pub with the lads. Arguably, what’s being referenced in names like ‘Leg Spreader’ and ‘Village Bike’ is the stereotypical language of male homosocial bonding—our old friend ‘banter’, which, just like the crude beer names, is transgressive, politically incorrect and resolutely non-serious (hence the common coupling of the term ‘banter’ with words like ‘irreverent’, ‘witty’ and ‘light-hearted’).

In support of this interpretation I will cite what I consider to be—at least for this purpose—an unimpeachable source, namely the comments made on the CAMRA ban by readers of the Daily Mail. There were three points that recurred in this set of comments. The first (though in fairness it did not command universal agreement) was that beer is a man’s drink, and that in attempting to make it less off-putting to women, CAMRA was alienating its core constituency. The second point, which did command more or less universal agreement, was that banning ‘Slack Alice’ et al. was ‘PC nonsense’; and the third was that anyone who found these ‘light hearted’ names offensive must be a miserable git with no sense of humour.

Interestingly, a fair number of commenters felt impelled to add that in their experience, women are not at all offended by expressions like ‘village bike’. ‘All the women I know find this funny’, wrote one. ‘My wife’, affirmed another, ‘thinks [the ban] is PC, puerile condescension’. Yet another recalled that his ‘good lady’, an enthusiastic patron of beer festivals for many years, had only ever been put off a beer by its name on one occasion, when someone offered her a glass of ‘Old Fart’.

It’s always suspicious when a conversation about sexism consists predominantly of men making claims about what their wives, female friends and colleagues think, while the women themselves remain conspicuously silent. (The extract I quoted earlier from The Sot-Weed Factor is another case of a man putting words in women’s mouths and attitudes in their imaginary heads.)  But that’s not to say that the Mail readers’ wives, if asked, would share CAMRA’s attitude to ‘Slack Alice’ and her ilk. Women’s relationship to sexual slur terms is complicated: they have their own reasons for tolerating this kind of sexism, and even on occasion for joining in with it.

For many women who are not feminists, men’s fondness for beer, banter and busty women comes under the heading of ‘boys will be boys’. It’s seen as harmless, and they indulge it. It’s also common for casual sexism to be presented in the way the Mail comments do, as ‘light-hearted’, just a bit of fun. If you object to it, you’ll be that humourless person (and if you’re female, worse still, that humourless feminist killjoy) who doesn’t get, or can’t take, a joke. As I’ve said before, the charge of having no sense of humour is a surprisingly powerful one, and women are especially vulnerable to it (since it’s an old sexist stereotype that women can’t tell or understand jokes).

Another reason women may tolerate, or indeed actively embrace, the language of ‘sluts’ and ‘strumpets’ and ‘village bikes’ is to distinguish themselves from the women those epithets are aimed at. It certainly shouldn’t be thought that only men call women whores: there’s abundant evidence that women have been calling each other whores for centuries. What is known in modern parlance as ‘slut-shaming’ has long been, and continues to be, a way for women in patriarchal societies to exercise power over other women. Because of that, as I noted in an earlier post about sex and swearing, exchanges of sexual slurs between women were not usually light-hearted: accusations of unchastity could not be taken lightly, because a woman whose reputation was damaged by them faced real and serious social consequences. In some communities and situations that’s still the case today.

But surely, you might be thinking, you can’t compare the representation of women in beer names and on pumpclips with the slut-shaming of women in real life. ‘Slack Alice’ and ‘Voluptuous Vicky’ aren’t real people: their names may be sexist, but they’re clearly intended to be humorous, and arguably the humour is more affectionate than contemptuous. If you look at their visual representation, you’ll also notice that these women are presented as figures from a bygone age. vickyThey exemplify, in fact, the advertising strategy that the cultural critic Judith Williamson labels ‘retrosexism’, where you use obviously ‘retro’ imagery (in this case it’s most often drawn from the mid-20th century visual language of either the seaside postcard or the pin-up photograph) to locate sexism firmly in the past. The implication is that we all know this isn’t meant to be taken seriously: the past was another country, and we’re enlightened enough now to look back and laugh at the absurdity of it.

As Williamson says, though, in reality the world is still full of entirely unreconstructed and un-ironic sexism. The retro style may be dated, but the substance–objectifying women and judging them by a sexual double standard which is not applied to men–shows no sign of withering away. In her view what retrosexism really expresses is nostalgia: the longing of many men, and some women, for a time when sexism wasn’t just (as it still is) a thing, but an acceptable, taken-for-granted thing. A time when nobody complained that tit jokes were offensive, or lectured cider-makers about slut-shaming, or tried to attract more women to beer festivals.

In Britain in 2019 there’s an awful lot of this nostalgia about—expressed not just in retrosexism but also retronationalism and retroimperialism. In that sense, the popularity of crudely sexist beer-names and 1940s imagery is a depressing sign of the times. I’m glad to see that CAMRA, at least, is not just keeping calm and carrying on.

All the images reproduced in this post are taken from Pumpclip Parade, a blog dedicated to ‘aesthetic atrocities from the world of beer’ 

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Deeper and down: verbal hygiene for men

Like every other feminist in recorded history, I sometimes get asked, ‘But what about the men? Why do you only write about the linguistic injustices suffered by women?’

The short answer is that we live in a world that treats men as the default humans, and that is reflected both in our use of language and in our public conversations about it. Of course men’s speech may attract negative judgments if they belong to a group that’s a perennial target for this kind of criticism (like ‘young people’ or ‘foreigners’ or ‘speakers with working-class accents’), but they are rarely targeted specifically because they’re men. We don’t, for instance, see men’s employers sending them on courses to learn to speak more like women. And when did you last read an opinion piece in a newspaper criticizing some irritating male ‘verbal tic’?

But while men’s language doesn’t attract the same relentless scrutiny as women’s, that doesn’t mean it isn’t policed at all. Masculinity in general is pretty heavily policed, as any man or boy will tell you who’s ever been bullied for his failure to measure up to its exacting standards. But what those standards embody is the same sexist and misogynist belief-system that oppresses women. They police the boundary between the dominant and the dominated, with a view to maintaining the patriarchal status quo. Hence the Prime Directive of masculinity, from which no self-respecting male may deviate: ‘don’t be like a woman’. Don’t throw/run/play like a girl. Don’t like girly things. Don’t cry, or show weakness, or talk about your feelings. Don’t be a sissy, a pussy, or anybody’s bitch.

There are forms of language policing which are clearly related to the Prime Directive. For instance, while researching my last post, about the woman who allegedly faked a ‘deep baritone voice’, I stumbled into a part of the internet where men seek advice, or offer other men advice, on how to make their voices deeper. This quest is based on a simple assumption: the deeper the voice, the more masculine the man. Going lower is desirable, not only because it underscores the all-important difference between men and women, but also because it enables men to claim a higher status among their peers.

As I explored this subgenre of verbal hygiene, I found two things particularly striking. First, it seems to be an all-male affair, a case of men policing other men. Though I can’t claim to have made an exhaustive survey, I didn’t come across a single case where the advice-giver or self-proclaimed expert was a woman. Second, a surprisingly high proportion of it is undisguised quackery, a mixture of old-fashioned snake-oil cures (‘why not buy my patent voice-deepening vitamin supplement?’) and Viz Comic-style top tips, some predictable (‘breathe deeply and speak from the diaphragm’) and others less so (‘use a mentholated chest-rub when you go to bed and your voice will be lower in the morning’).

Of all the top tips I read, I think my favourite was probably this one:

How to Instantly Get a Deeper Voice

Step 1: Tilt your head back as far as you can.
Step 2: Recite the sentence “Bing, Bong. Ding, Dong. King Kong.” slowly, stretching/elongating the “ng” sound for each.
Step 3: Repeat step 2 but at a deeper pitch
Step 4: Repeat again, this time at your deepest possible pitch.

Congratulations, you now have a deeper, manlier and sexier voice. At least for the next day or so. Enjoy.

Reader, I laughed: it’s difficult not to laugh at the picture this conjures up, of men around the world throwing their heads back and intoning ‘Bing bong, ding dong, king kong’. But while the activity itself may seem harmless (if absurd), what’s behind it is arguably not so funny. What I haven’t told you yet is where I found this top tip: it was posted on a forum for followers of the pick-up artist Roosh V. Like other denizens of the manosphere—incels, MGTOWs, crusading men’s rights activists—PUAs buy into a toxic ideology of masculinity and male power, and their obsession with deep voices is clearly part of that. As the giver of the ‘bing-bong’ advice explains,

A deep voice is an inherently masculine strait [sic], being a symptom of both size and testosterone levels. Deep voices elicit attraction from women and respect from men.

Other sources clarify that these two benefits are linked: what really commands the respect of your peers is the ability to attract the ‘right’ women, the ones men regard as trophies (which is also to say, not as people. In this video, for instance, the presenter promises men who follow his voice-deepening instructions that ‘you’ll have your pick of the litter to sleep with’.) What PUAs call ‘game’, meaning ‘manipulating women for sex’, is a contest that pits men against both women and each other: the gratification it provides is at least as much about power and status as it is about sex per se.

But though the game by definition produces winners and losers, a recurring theme in all the advice I looked at is that everyone can be a winner: alpha-male status is not reserved for a few men who’ve won the genetic lottery, but can be achieved by any man who’s willing to make the effort. This classic self-improvement message makes a lot of voice-deepening advice seem very old-school, reminiscent of those 1950s ads where some former teenage wimp who’d had sand kicked in his face once too often explains how, with the help of Charles Atlas, he turned himself into the Incredible Hulk. Along those lines, the PUA prefaces his ‘bing bong’ advice with some personal testimony:

I was born…with a typical, merely average pitched voice. I was also born with a perfectionist streak which when met with discovering game and self-improvement meant maximizing all my attributes as best I possibly could, so having a merely average pitch voice was no longer good enough.

Mr Bing Bong represents the amateur end of the spectrum; at the other end is the slicker, more professional approach adopted by entrepreneurs like Dr Sam Robbins, the purveyor of a formula designed to deepen men’s voices permanently by increasing their testosterone levels ‘naturally’. As he explains in this promotional video, what he’s offering is a more expensive option than chanting or breathing deeply, but it’s also far more effective. And if you do buy the product, you won’t just be rewarded with the respect of your peers and the attentions of attractive women. Your investment will be repaid in actual money. Like the actor James Earl Jones, who was once paid a million dollars just for uttering the words ‘This is CNN’, you will benefit from the scientifically-proven fact that deeper-voiced men earn more than their higher-pitched peers.

This wasn’t the first time I’d encountered the claim that lower-voiced men earn more, and I was starting to wonder where it came from. So I did a bit of digging, and eventually concluded that in this case the source was probably an article published in 2013 under the title ‘Voice Pitch Predicts Labor Market Success among Male Chief Executive Officers’. This article reports on a study that examined the relationship between the pitch of a male CEO’s voice and the size of the company he worked for. Analysis revealed, as the researchers had predicted, that larger companies typically had lower-pitched CEOs. These deep-voiced men did earn more than their higher-voiced counterparts, but the income differential was not directly linked to voice-pitch. Rather it was a by-product of the link to company size, reflecting the fact that big companies generally pay their executives more.

There are a number of problems with this study which I won’t dwell on, because for the purposes of this discussion they’re a side-issue; but even if we took the findings at face value, they still wouldn’t license the conclusion implied by Sam Robbins’s sales-pitch–that men can increase their earnings by lowering their voice-pitch. Apart from anything else, the study only makes claims about one particular group of men, namely CEOs of public companies. Why would we expect a deep voice to confer the same financial benefits on Joe the Plumber or Jon the IT guy? Yet I’d guess it’s mostly the Joes and the Jons who are keeping Sam the Snake-Oil Seller in business.

Clearly, Sam’s business model works because so many men share his enthusiasm for the deep male voice. In America it would be fair to say that this enthusiasm is the cultural norm. But there are a few dissenters, one notable example being Dr Morton Cooper, a practising speech pathologist who is also the author of a best-selling self-help book called Change Your Voice, Change Your Life. Cooper is a controversial figure in his profession, not only because of his celebrity clients and his popular writing, but also because he is seen as a crank. One reason for this is his forcefully-expressed belief that a cultural bias towards deep voices is leading millions of Americans to damage their vocal apparatus by speaking at an unnaturally low pitch.

Not being a speech pathologist, I can’t say whether the preference for lower-pitched voices is having the harmful effects Cooper suggests, but I don’t think he’s wrong to say this preference exists. Apart from the ideological evidence provided by verbal hygiene advice (in both its male and female-directed forms), empirical investigations in a number of countries suggest that the average pitch of the female voice has fallen over time, to a degree which can’t be explained in purely physiological terms (e.g. as a side-effect of better nutrition or increased use of oral contraceptives). If, as some researchers think, it’s a response to social changes which have brought women into more direct competition with men, that could also be a factor driving the popularity of voice-deepening advice among men themselves.

But to judge from the items I reviewed while writing this post, the main reason voice-deepening advice is popular is not that it promises men increased earnings or higher social status; in most cases its central message is that going lower will improve your sex-life. The proposition that deeper-voiced men are more attractive to women is generally presented as a truism: why else, after all, would this form of sexual dimorphism have evolved? As it turns out, though, this is one of the many mysteries of human evolution about which scientists do not agree. There are competing theories, and the evidence is not clear-cut.

One frequently-cited piece of research on this subject is a 2007 study conducted with the Hadza, a hunter-gatherer group in Tanzania, which found that deeper-voiced male members of the group (where according to the researchers no one used any kind of contraception) fathered more children than those with average voice-pitch. This is compatible with the theory that women prefer lower-voiced men as mates, but as one of the researchers pointed out, it could also be explained in other ways—it’s possible, for instance, that men with lower voices (which implies higher testosterone levels) begin having children earlier.

The same researcher, Coren Apicella, went on to investigate Hadza women’s preferences directly, by playing them recordings of male voices and asking them whether they thought each speaker (a) was a good hunter, and (b) would make a good husband. Low-voiced speakers were generally judged to be better hunters, but there was no clear preference for them as husbands. In fact, when Apicella divided the women into two subgroups, those who were currently nursing infants and those who were not, she found that the nursing mothers actually preferred men with less deep voices. This was puzzling, because women do less foraging while they’re breastfeeding, and are consequently more dependent on the food provided by men. Why wouldn’t women in this position prefer the low-pitched good hunters? Apicella speculates that less deep male voices might be associated with ‘pro-social behaviour’—there’s no advantage in marrying a good hunter if he’s not committed to sharing.

Some scientists believe that the low-pitched male voice did not evolve to make men more attractive to women, but rather to make them more intimidating to other men; a super-low voice suggests high levels of testosterone, which are potentially associated with high levels of aggression. Evolutionary scientists often assume that women are attracted to aggressive men, but feminists might think there are reasons to question that assumption.

Clearly the evolution question has not yet been definitively answered; but whatever the answer turns out to be, it’s unlikely to change my belief that voice-deepening advice for modern men is bullshit. Not only because the advice itself is bullshit (though I’m certainly sceptical about herbal formulas and mentholated rubs), but also because, like verbal hygiene for women, it exploits and magnifies insecurities which are themselves a product of sexism. The response I recommend to men is the same one I’ve spent three decades recommending to women: don’t buy it, either literally or metaphorically. Don’t let a bunch of quacks, conmen and PUAs tell you what’s ‘manly’. Their ideas on that subject belong in a museum, and their advice belongs in the bin.

‘Men, shut up for your rights!’

If you haven’t spent the last decade living on another planet, I’m sure you will recognise the following sequence of events:

  1. A powerful man says something egregiously sexist, either in a public forum or in a private conversation which is subsequently leaked.
  2. There is an outpouring of indignation on social media.
  3. The mainstream media take up the story and the criticism gets amplified.
  4. The powerful man announces that he is stepping down.
  5. His critics claim this as a victory and the media move on—until another powerful man says another egregiously sexist thing, at which point the cycle begins again.

The most recent high-profile target for this ritual shaming was David Bonderman, a billionaire venture capitalist and member of Uber’s board of directors. It’s no secret that Uber has a serious sexism problem. Following a number of discrimination and harassment claims from former employees, the company commissioned what turned out to be a damning report on its corporate culture. At a meeting called to discuss the report, Arianna Huffington (who at the time was Uber’s only female director) cited research which suggested that putting one woman on a board increased the likelihood that more women would join. At which point Bonderman interjected: ‘actually what it shows is that it’s likely to be more talking’.

To call this remark ill-judged does not do it justice. In the space of 12 words it managed to (a) slander women collectively by recycling the idea they talk incessantly (when in reality, as a ton of evidence shows, it’s men who do more talking in mixed-sex interactions); (b) insult the only woman on the board by dismissing the point she had just made; and (c) undermine Uber’s attempt to look as though it was taking sexism seriously. What was needed from David Bonderman was a moment of silence—a moment when he considered his options and took an executive decision not to say what he was thinking. But that level of self-restraint was apparently beyond him. And he’s by no means the only powerful man who has this problem.

A few days before Bonderman’s comment made headlines, the trade publication PRWeek had held its annual, ickily named ‘Hall of Femme’ event celebrating women’s contributions to the PR industry.  This year, the organisers decided that what the event really needed was an all male panel, at which a group of male industry leaders would share their thoughts about women in PR. One of these men, Richard Edelman, made a particularly original and constructive suggestion: if women want to be heard they should try ‘speaking up more loudly’.

Once again, you have to marvel at the apparent inability of powerful men to practise the same kind of judicious self-censorship the rest of us routinely engage in. How could anyone with a functioning brain have prepared a speech containing this pearl of wisdom without ever thinking, ‘hang on, might there be something a bit dodgy about a male speaker on an all-male panel telling women they need to speak up?’ It’s even more ironic that this PR disaster was perpetrated by a leading PR professional, who apparently didn’t see it coming. Induct that man into PRWeek’s Hall of Shemme!

You can’t resign from a conference panel, so in this case the ritual only got as far as stage (2), public indignation. David Bonderman, however, was obliged to fall on his sword. His resignation statement took the form that’s become standard on these occasions: (1) apologise for causing offence; (2) deny that you really meant what everyone thinks you meant (one perennially popular version of this denial is ‘my remarks were taken out of context’, but Bonderman went for another cliché, ‘the way it came across was the opposite of what I intended’); (3) say that you’re stepping down because the controversy has become a ‘distraction’ (‘I do not want my comments to create distraction as Uber works to build a culture of which we can be proud’).

Every part of this is bullshit. The belated apology is rendered even less convincing by the accompanying denial of prejudiced intent, and the form of the denial adds insult to injury:  Bonderman appears to be claiming that when he said women talk too much, what he really meant was that women don’t talk too much—an interpretation even Humpty Dumpty might think far-fetched. (More likely he meant that he was joking, but that’s also an insult, implying that his critics have no sense of humour.)  The obligatory reference to ‘distraction’ is itself a distraction—very obviously in this case, where the issue from which Bonderman’s sexism had allegedly ‘distracted’ was—well, sexism.  The purpose of this formula is damage limitation: it’s an attempt to contain the criticism and draw a line under the affair. ‘OK, a rogue individual said something offensive, but he’s accepted his mistake and done the honourable thing. Problem solved. Time for the circus to move on’. Until the next time it happens, which will probably be within a week.

Increasingly I find myself wondering what good this ritual does. To me it doesn’t feel like much of a victory when a man like David Bonderman resigns: it feels more like cutting off the Hydra’s head when you know the Hydra will just grow a new one. If you really want to change a culture, you have to change the behaviour of the people in the culture: just replacing one director or CEO with another who’s cut from the same cloth is never going to solve the problem.

You might say, but at least Bonderman was held to account: he wasn’t just permitted to carry on as if nothing had happened. But you could equally argue that resigning is the easy option. Rather than having to change his behaviour, the offender just cuts his losses and walks away.

One day I’d like to see a powerful man in this position taking real responsibility for his actions by dispensing with the usual boilerplate and saying something more like this:

The asinine remark I made at yesterday’s meeting has prompted many people to call for my resignation. But instead of stepping down, I’ve decided I should try to step up.

For as long as I can remember, I have been given a license by the people around me to say whatever came into my head at any given moment, regardless of whether it was on point and with no thought for its effect on other people. But I’ve now realised that needs to change, and I have hired a consultant to conduct a year-long intervention. One of her responsibilities will be to interrupt me every time I begin to speak in a meeting. She will also arrange a series of corporate events at which male attendees will be obliged to listen to mainly all-female panels while having no opportunity to speak. In the Q&A men will be permitted to raise their hands, but the Chair will operate a policy of ignoring them.  A couple of panels will feature one token man: in those cases a woman will be tasked with talking over their contributions, then explaining at length what they’ve just attempted to say.

I know I can’t recreate other people’s experience of being ignored and disrespected from cradle to grave, but I hope even a small taste of my own medicine will make me less of an arse in future. Then perhaps I will have something to contribute to the creation of a culture we can be proud of.

This fantasy non-resignation speech was partly inspired by the title of a lecture once given by the artist Grayson Perry: ‘Men, sit down for your rights!’  In his book about masculinity, The Descent of Man, Perry argues that men—especially middle aged, middle class white ones—are lacking in self-awareness because they have gone through life taking their privileged position for granted. Being treated as the cultural default means never having to interrogate your own behaviour. But in a world which is moving towards greater equality, where maleness can no longer be regarded as an automatic ticket to the top, men will have to develop more humility and learn to, as Perry puts it, ‘sit down’.

One crucial element in this metaphorical sitting down will be learning to (literally) shut up. Because there is no form of privilege men deploy more frequently, more casually and more unselfconsciously than their assumed Divine Right to Talk—to monologue, to mansplain, to interrupt, to say whatever’s on their minds without considering the consequences.  This behaviour is everyday sexism at its most basic: it’s even commoner than catcalling, and its effects are felt by women of all ages, races and classes. Yet as I pointed out in my last post, the most popular way of addressing it involves telling women they should act more like men. Women are constantly exhorted to speak up. But who is making speeches telling men to pipe down?

Some mixed organisations are trying to grasp this nettle. Not long ago, for instance, a journalist told me about a small political party in Denmark which had introduced a rule to even out the distribution of speaking turns at its meetings. A male speaker cannot speak straight after another man, but must wait until after a woman has taken a turn.  Yes, there’s a degree of artificiality about this arrangement, but that’s true of any rule-governed system for managing the floor in a group—Roberts’s Rules of Order, or Parliamentary procedure, or the rules feminists of my generation sometimes followed in women’s groups to prevent the most confident and articulate women from dominating the discussion. Without analysing the evidence it’s hard to say how well the Danish rule works in practice (if anyone reading this can supply some data I’d love to hear from you), but even if it works imperfectly, its existence will at least be making people pay more conscious attention to their own behaviour.

The absence of self-awareness that Grayson Perry talks about is one of the hallmarks of the true alpha-male, and it is never more visible than when one of them is forced to apologise for some casually bigoted comment. These gaffemeisters always seem astonished by the outcry their words have provoked–it’s as if it had never occurred to them before that anyone might think they were arses. The sports star who used the N-word protests that he hasn’t got a racist bone in his body; President Donald ‘grab em by the pussy’ Trump declares that ‘no one respects women more than I do’. I don’t think they are actually lying, in the sense of saying something they believe to be false: I think they genuinely can’t see the world from anyone else’s point of view.

The question all this raises is why we go on putting these self-regarding solipsists in positions of power and influence, by choosing them as our leaders, our role-models, our cultural icons. Occasionally we punish one of them, but mostly we continue to reward them–if we didn’t, they wouldn’t keep reproducing themselves. In my youth they seemed like dinosaurs on the verge of becoming extinct; but 40 years later they are more powerful, and more popular, than ever. From Russia to the USA, and from the Philippines to Turkey, their star is once again in the ascendant. Mere indignation, however righteous, is not enough to turn the tide: it might even be as much of a distraction as the gaffes that set it off.

 

A very British sexism

Last week I inadvertently caught the beginning of Question Time, a long-running weekly political panel show which I have loathed and detested for many years. As luck would have it, I switched on at the very moment when its smug host David Dimbleby called on an audience member to ask the first question. Which was: ‘do we need a bloody difficult woman to negotiate Brexit?’ The studio audience applauded (they always do, and I have no idea why), while I reached, simultaneously, for the TV remote and the sickbag.

‘A bloody difficult woman’ was originally a comment made by the veteran Tory politician Kenneth Clarke about the present Prime Minister Theresa May. He came out with it (during what he wrongly assumed to be a private, off-mic conversation) during last summer’s Conservative leadership contest, in which May was one of several candidates; and he clearly didn’t mean it as a positive assessment. But like Donald Trump’s rather similar description of Hillary Clinton–‘such a nasty woman’–it quickly took on a new life as an empowering feminist slogan. It became a popular hashtag on Twitter, started appearing on badges and T-shirts, and was hymned on the Telegraph’s women’s page as ‘the ultimate compliment’.

The same paper offered a handy guide to the various subtypes of ‘BDW’, personified by women like the (late) TV dog trainer Barbara Woodhouse and the (fictional) Dowager Countess of Downton. Jan Moir in the Mail added Anne Robinson and Miss Piggy to the list. Moir also argued that Clarke’s insult was really a compliment. When a man calls a woman ‘difficult’, she mused,

that’s a tacit acknowledgement of [her] power. It means: ‘I can’t control her.’ It means: ‘She won’t do what I tell her to do.’ It means: ‘To be honest, I am a little bit scared of her’.

While I don’t agree with Moir that women should be flattered by this reaction, I do think her observation points to an uncomfortable truth which many mainstream discussions of sexism gloss over. Those discussions often define the problem women face as getting people (especially men) to ‘take them seriously’. Just this week, for instance, Girlguiding UK released some research which showed that girls and young women are very aware of the sexist treatment of female politicians, and it’s putting them off engaging in politics. News reports quoted 16-year old Emma Taggart, who complained about the excessive attention paid by the media to women’s bodies and their clothes: as she said,

Focusing on a politician’s appearance instead of what she has to say sends the message that even women in the most powerful roles in the country aren’t taken seriously.

The same point was made by another women’s organisation, Fawcett, in its 2015 ‘Views not shoes’ campaign against sexist election coverage. But while it isn’t wrong as far as it goes, I find this analysis superficial. The problem isn’t that we as a culture don’t take powerful women seriously. How seriously we take them may be inferred from the lengths we are willing to go to to demonise and undermine them. The real problem is not denial, but resentment of female authority–a resentment which no woman should take as a compliment, since what is ultimately behind it is misogyny.

Trivialising women with comments on their shoes or reducing them to the status of sexual objects (as in the Mail’s now-infamous ‘Legs-it’ photo), legs-for-commentsis only one expression of this resentment, one strategy for putting women (back) in their place. Calling them ‘bloody difficult’ or ‘nasty’ is another. But these codes are relatively simple and transparent. What I want to talk about is another, more insidious code, which is also pervasive in the British media.

The reason for talking about this, of course, is that we’re currently in the middle of another General Election campaign, unexpectedly announced last month by Theresa May. This ‘snap’ election has been widely interpreted as a Brexit version of Churchill’s ‘give us the tools and we will finish the job’–it’s a post-referendum referendum on May’s leadership. But when she first announced it, surprising her party colleagues, it wasn’t Churchill she put them in mind of.  Rather, the Sunday Times reported that ‘Tory MPs…have taken to referring to their leader as “Mummy” in their text exchanges’.

Actually, they’d called her that before: ‘Mummy’ also turned up in Tory tweets during last suheel boysmmer’s battle for the party leadership. GQ helpfully suggested that May was ‘nasty mummy’ to her younger rival Andrea Leadsom’s ‘nice mummy’.  And of course, nasty mummy won; we all know those Tory boys love a bit of discipline. When May became Prime Minister, the front page of the Sun depicted her stiletto heeled foot (she actually favours kitten heels, but why ruin a good dominatrix reference?) coming down on the heads of her hapless male subordinates. The headline, inevitably, was ‘Heel, boys’.

What was the Sun trying to say, though? It’s a Tory paper, it supported the side that won the referendum, and the text on the page implied approval of the party’s choice—’Maggie’ May was another Thatcher, she was going to re-unite the country and deliver Brexit to the people. But the subtext, if something so in-your-face can be called a subtext, was sending another message entirely. Give a woman the whip hand (geddit?) and she’ll treat you like dogs.

This isn’t just about Theresa May, and it isn’t just about the Tories. When Sylvia Shaw and I analysed the press coverage of the 2015 General Election for our book Gender, Power and Political Speech, we noticed a pattern in the way authoritative women were described. Here are a few examples: the first two are about Julie Etchingham, the news presenter who moderated the first TV election debate, and the rest are about Nicola Sturgeon, the leader of the Scottish National Party.

  1. Our Julie was also in a white jacket that gave her the air of an imperious dental nurse.
  2. This headmistress was not taking any nonsense from the naughty boys and girls at the back of the class.
  3. But the Aussie [Natalie Bennett, leader of the Green Party] backed the head girl Nicola when she took on the Prime Minister, saying: “I agree with Nicola.”
  4. She was very much like a primary school teacher, bobbing her head up and down, using her hands a lot.
  5. She ticked off Nigel Farage like a hospital matron who has found something nasty in the ward.

The women being described here had featured prominently in a debate watched by millions; one of them also had a day job running a small country. And what did the pundits compare them to? Head girls, primary school teachers, headmistresses, nurses, Matron. This is how female authority is made intelligible: through allusions to a set of archetypal roles in which women have traditionally exercised power–prototypically over children, or over adults infantilised by illness. There was no pattern of analogous references to men: their authority in the political sphere is taken for granted, and does not call for comment or explanation.

In the press reports I’ve quoted, the cultural references writers draw on in their comparisons are noticeably British (and evidently aimed at Britons of a certain age): Malory Towers, St Trinians, Hattie Jacques in the Carry On films. 8615-3006We’d only need to add Nanny, Bertie Wooster’s aunt Agatha and the Dowager Countess of Downton and we’d have the full set of Thoroughly British Battleaxes. These women’s authority is both a joke and a threat (or perhaps I should say, it’s made into a joke to defuse the threat): they’re bossy boots, petty tyrants, and in popular culture often grotesque—ageing, physically unattractive and either sexless or pathologically oversexed ‘man-eaters’.

Another common figure in this gallery of female grotesques is the man in drag, as exemplified by Margaret Thatcher’s Spitting Image puppet. Margaret Thatcher Spitting Image puppetThe running gag on Spitting Image was all about emasculation: Thatcher’s male Cabinet colleagues were portrayed not just as ‘a little bit scared of her’, but as terrified, spineless wimps. One sketch had her ordering a steak, and replying to the waitress’s query ‘what about the vegetables?’ with ‘oh, they’ll have the same as me’.

As this joke demonstrates, resentment of female authority is a weapon that can also be used against men. Whereas authority in women is unnatural and repulsive, in men it is normal and desirable: the unnatural man is the one who lacks authority, or worse, who submits to the authority of a woman. He is ‘henpecked’ or ‘pussy whipped’, allowing the  woman to ‘wear the trousers’. During the 2015 General Election campaign this unnatural role-reversal became a recurring theme in right-wing press commentary on Ed Miliband and Nicola Sturgeon (in case anyone’s forgotten, in the latter stages the Tories leant heavily on the idea that if English people voted Labour they would end up being governed by the SNP). georgeEd and Nicola were compared to George and Mildred, the characters in a 1970s sitcom about an overbearing nagging wife (another of British popular culture’s oversexed grotesques) and her long-suffering henpecked husband.

Then there was this little fable, composed by Matthew Parris for the Times after watching the second TV debate:

Spring is the season when pigeons distract us with their mating dance. The male paces about in an exotic strut, coocooing and puffing out his chest. The female makes a show of mincing away from him. He follows; she sidesteps; he pursues; she retreats. … On Thursday night on the BBC a similar courtship ritual could be observed taking place between two politicians, but with this striking difference. It was the lady in the dove-grey jacket [Sturgeon] coo-cooing with a puffed-out chest, and the gentleman in the dove-grey tie [Miliband] who was being coy.

The Sun, as ever, was briefer and blunter:

Nicola Sturgeon may wear high heels and a skirt, but the eerie silence from noisy ex-leader Alex Salmond proves she eats her partners alive.

All women who aspire to hold positions of power have to negotiate this representation of female authority as unnatural and emasculating (if not actually homicidal). And often, they find themselves trapped in a double bind. Margaret Thatcher, for instance, was damned both for not being enough of a woman and for being too much of one: while Spitting Image was portraying her as a man in drag, the Guardian was accusing her of ‘deliberately exploiting her gender as a weapon’. The writer seems not to have noticed that Thatcher’s gender was already a weapon—primarily one which others could use against her. Understanding this as a fact of life, she did not so much ‘exploit her gender’ as look for ways to turn men’s sexism to her own advantage.

According to her long-time ally Lord (Charles) Powell, one of the strategies she developed enabled her to get her own way in most arguments with her Cabinet colleagues: she would simply stand her ground until they backed down. ‘She knew’, explained Powell, that

private-school-educated British men weren’t brought up to argue with women. Only one or two of [the men in her cabinet] could stand up to that sort of treatment, or if they came from the same background as her… but most of the others got uncomfortable.

British ruling-class men of Thatcher’s generation had been formed by their experiences in an all-male world of public schools and single-sex Oxbridge colleges; as adults, their professional and political networks largely excluded women, except as helpmeets (wives and secretaries). In this milieu, the authority of women (personified by mummy, nanny and Matron) was something you had to put up with as a child, but you knew from an early age that when you grew up it would cease to be relevant. Since women were not your equals, or your rivals, you could afford to treat them with the pretend respect known to the upper classes as chivalry, or being a ‘gentleman’. This class-specific form of sexism was what Thatcher learned to manipulate. (Left-wing women confront a different set of challenges, but that’s a subject for a different post.)

Conservative women like Thatcher can also exploit the fact that authority itself is positively valued on the political right. As much as he or she may resent being bossed by a woman, your average Tory will take a strong female leader over a weak and ineffectual male one. If she passes their political virility test by being tough enough on their hot-button issues (war, national security, crime and immigration), conservatives may be willing to elevate her to the quasi-mythical status of the ‘Iron Lady’.

Despite her record as a hardliner on at least three of the issues mentioned above, Theresa May has not been given the ‘Iron Lady’ title. But it’s no accident that she and her supporters have spent the last two weeks talking incessantly about her ‘strong and stable leadership’. This is simultaneously a dig at her opponent Jeremy Corbyn (who is by implication weak and chaotic), and a message to anyone who might harbour doubts about a woman leader’s strength, determination or resilience. Like Thatcher before her, May is willing to embrace sexist stereotypes, but selectively, to suit her purpose. What she seems to be trying to project in this campaign is a combination of Mummy’s ruthless protectiveness (she’ll give no quarter when it comes to standing up for her British brood) and the stubborn persistence of the ‘bloody difficult woman’.

By now, though, you’re probably wondering what my point is: am I defending women like May and Thatcher? Am I suggesting British feminists should vote Conservative in June? The answer to that last question is no, absolutely not: I certainly won’t be voting for May’s clueless and inflexible leadership myself. To the first question, however, the answer is slightly more complicated. I’m not defending these women’s politics, but I am defending women politicians, and indeed women in general, against attacks which are rooted in misogyny.

No matter how much we despise the women being targeted, feminists shouldn’t applaud when they’re belittled and mocked using the code I’ve described in this post. We shouldn’t join in with the chorus of ‘bloody difficult woman’, ‘time for mummy’, ‘heel, boys’, and we shouldn’t pretend these jibes are really backhanded compliments. As I’ve said, what they express is resentment–and it’s not a specific resentment of right wing women, it’s a more general resentment (seen in varying forms across the political spectrum) of any woman who, as Rebecca West famously put it, ‘does or says anything that distinguishes her from a doormat’. We urgently need other ways of thinking and talking about women in authority: this one is toxic, and it damages us all.

Lekkers and losers

It will not be news to readers of this blog that I take a keen interest in popular literature on the subject of gender and communication. In my house there’s a whole shelf of old books I can’t keep in my office because they’re too embarrassing: they include Men are from Mars, Women are from Venus and several examples of vintage neurobollocks. Fortunately, the internet now allows me to sample this kind of material more discreetly (and usually for free). Really, I’ve no excuse not to stay current.

Yet until two days ago I’d never heard of Dan Bacon, a self-described ‘dating and relationship expert’ and the proprietor of a website called The Modern Man (‘if you have a problem with women, I have the perfect solution for you’). Dan has recently become infamous for writing a piece entitled ‘How to talk to a woman who is wearing headphones’. Or, put another way, ‘how to make a woman take her headphones off and pay attention while you try to pick her up’.

From what I could see on Twitter, the general consensus was that the premise wasn’t just sexist, it was creepy and borderline rapey. I don’t disagree. According to Fiona Vera-Grey, who has done research on women’s experiences of being harassed by men in public places, wearing headphones is one of several tactics women use specifically to protect themselves from unwanted male attention. Like looking down at your phone to avoid eye contact and sitting near the door on the tube, it’s a form of everyday ‘safety work’.

But to men like Dan it is a truism that a woman’s apparent lack of interest in you is not to be taken at face value. It’s a challenge. Reading his piece reminded me of when I was in my early 20s (before anyone had a mobile phone or routinely wore headphones when out and about), backpacking around Spain with my then-girlfriend. After days of being hassled by men, we went into a bookshop and bought large badges adorned with lesbian symbols and the sentence (in Spanish) ‘we want to walk in peace’. Which we soon stopped wearing, because they proved to be the opposite of a deterrent. The more clearly we broadcast the message WE’RE NOT INTERESTED IN YOU, the more of a challenge we were, and the more persistent the men became.

In those days we had no idea how men rationalised this kind of behaviour to themselves. Today we have the benefit of websites like Dan’s, where practical tips on picking up women are often padded out with more philosophical reflections on masculinity and gender difference.

Dan’s views are perhaps most clearly summarised in his concluding paragraph.

As you may have noticed, women don’t usually go around approaching men. Women know that it’s the man’s role to be confident enough to walk over and talk to women he finds attractive. Women, on the other hand, have to look their best and try to attract the attention of the confident alpha males who approach.

From this we learn that in Dan’s imagination, nothing is what it seems. Deliberately ignoring a woman’s ‘leave me alone’ signals isn’t proof that you’re a jerk, it’s proof that you’re an ‘alpha male’. The woman’s headphones aren’t saying ‘I’m not available to talk’, they’re a test she’s set for the men who cross her path, and the losers who take her literally will fail. The man she’s actually attracted to is the one who disregards what she appears to want–who knows that her resistance is token, only there to be overcome. In this Mills & Boon theory of male-female relationships, no woman wants her man to be a wimp, or indeed an equal: he needs to make his dominance felt.

In an earlier post about lists of ‘things not to say’ to the opposite sex, I pointed out that women are told not to say things that men might perceive as criticisms or demands, whereas men are told not to say things that women might perceive as concessions or indications of weakness.  Dan Bacon observes this convention: his piece includes a list of mistakes men make which includes ‘allowing her to take control of the interaction’.

No matter how confident or challenging a woman might behave, she still dreams of meeting a guy who is more confident than her. A woman doesn’t want to be forced to control an interaction with a guy.

He goes on to point out that just getting the woman to take her headphones off is only the first step: now you’ve got her attention, you need to deliver on the promise of having something to say.

Engaging conversation skills are essential in keeping a woman’s attention at the best of times and even more so when she can switch herself off with a click of the “play” button.

Obvious? Banal? Well, yes, but it’s also an illustration of something that’s puzzled me for quite a while. Advice on communicating with the opposite sex presents men in two distinct and apparently contradictory ways. When the subject is dating, men—or at least, the alpha males the reader is encouraged to emulate—are depicted as articulate, smooth-talking charmers who ‘take control’ of interactions and use their ‘engaging conversation skills’ to keep women hanging on their every word.  But when the subject is marital relationships, men are most often presented as verbally-challenged idiots who can barely string a sentence together. They are said to prefer action to words, to be incapable of expressing their feelings, and to have great difficulty understanding what women say to them.

What unites these two accounts at a more abstract level is that each contains an inbuilt justification for problematic male behaviour. In the first case it’s ‘women want men to dominate them’, and in the second it’s ‘men care about women really, they’re just Martians with poor communication skills’. But it still seems odd that they can exist side by side. Maybe it’s a case of telling the target audience what it wants to hear: the smooth-talking charmer appears mainly in dating advice addressed to men, whereas the idiot appears in advice for heterosexual couples which is probably read more often by women.

The same two characters also turn up in scientific discussions of the evolution of language. Here there’s more explicit awareness of the contradiction: it’s a topic of debate among evolutionary scientists with an interest in how and why the human language faculty evolved. The question that’s relevant here is the ‘why’ one: our linguistic abilities are costly (because they require such a big brain), and other primates have done fine without them, so what survival advantage did they confer on us?  One early theory about this was that language enabled humans to co-ordinate joint activities that contributed to survival, like hunting. But more recently attention has turned to two other stories.

I’ll call the first one the ‘social networking’ theory. It says that the essential advantage conferred on humans by their ability to speak was to do with forging social bonds and transmitting social knowledge: talking helps individuals keep track of what’s going on in the group and maintain social relationships with other members. This produces a more cohesive (and therefore more successful) group. One prominent advocate of this theory, Robin Dunbar, argues that gossip—by which he means everyday talk about what’s happening and who’s doing what with whom—has a similar function in human groups to physical grooming among non-human primates. Dunbar thinks early human females would have been central in the development of language. Females play a key role in the organisation of primate groups, and females caring for infants would have had a particular interest in building networks of mutual co-operation.

Supporters of this theory often claim that it’s in line with contemporary observations about sex-differences in linguistic behaviour. Everyone agrees that women are the ‘more verbal’ sex, more talkative and more verbally skilled than the action-oriented male. What’s happening here is that the verbally-challenged idiot who appears in books like Men are from Mars, Women are from Venus (and the unspeakable neurobollocks classic Why Men Don’t Listen and Women Can’t Read Maps) is being projected back into pre-history.

But as you’ll know if you read another of my early posts, it isn’t actually true that women talk more than men: most evidence points in the opposite direction. And while women do, on average, do slightly better on certain tests of verbal ability, the abilities being tested are not things that would have helped our preliterate ancestors as they foraged on the African savannah. These points have been seized on by supporters of the second story about what language did for humans, which I’ll call the ‘lekking theory’.

A ‘lek’ is what students of animal behaviour call a type of courtship ritual seen among, for instance, peacocks, where males display themselves in groups to an audience of females, and the females make judgments on their reproductive fitness. The peacock’s tail is the example famously given by Darwin to illustrate the concept of ‘sexual selection’, where a trait that may confer no practical advantage is selected because it makes its carrier more attractive as a mate. Some evolutionary scientists suggest that the human capacity for language was selected in the same way and for much the same reason: speaking offered an excellent way for early human males to show off to females, and for females to judge the males’ fitness, given that verbal behaviour is a clue to both intellectual abilities and social skills.

Supporters of this theory, like the behavioural scientist John Locke, also claim that it receives support from contemporary observations about sex-differences in linguistic behaviour. Women may have the edge in lab tests of verbal skill, but who dominates—in virtually all the cultures where the question has been studied—the oral performance genres that display most skill and creativity? Who are the most accomplished orators, debaters, poets, rappers, preachers, stand-up comedians? Who fights verbal duels to assert their superiority over their rivals?

In this account it’s the smooth-tongued charmer who gets projected back into prehistory—conveniently ignoring the more recent evidence (by which I mean evidence from the past thousand years or so) that women’s non-participation in various kinds of oral performance reflected neither lack of skill nor lack of interest, but had more to do with men’s strenuous efforts to exclude them. (Which have not entirely ceased, but they’re becoming steadily less effective.)

I’ve got nothing good to say about either of these competing accounts of gendered linguistic behaviour: both are thoroughly sexist, as well as being unconvincing for other reasons. They also illustrate that sex-difference science and folk-wisdom aren’t always as far apart as we might think. Sometimes one is just a scienced-up version of the other. It’s possible Dan Bacon got his ideas from a book about evolutionary psychology, but it’s more likely he’s just channelling the wisdom of the ages. Either way, the effect is to reinforce the belief that women have no right to withhold their favours from men. Sorry, Dan, but the headphones stay on. If you don’t like it, lek off.