Expletive not deleted

This week, Alexandria Ocasio-Cortez delivered a powerful speech condemning the behaviour of a colleague, Florida Congressman Ted Yoho. Yoho had a problem with some comments she had made suggesting that a recent spike in crime was related to rising unemployment and poverty; he accosted her on the steps of the Capitol, and in the ensuing heated exchange he called her ‘disgusting’, ‘out of your freaking mind’ and finally (according to a reporter who overheard him, though by that time Ocasio-Cortez herself had walked away) a ‘fucking bitch’.

When the reporter’s account was published there were calls for Yoho to be sanctioned: a day later he made an apology to the House which Ocasio-Cortez and many others found woefully inadequate. In her own statement she said that she could have let the original insult pass—she’d heard far worse while waiting tables in New York City—but Yoho’s denial that he used the words ‘fucking bitch’, his lack of genuine regret and the House’s acceptance of his ‘non-apology’ had made her want to pursue the matter further.

This is, among other things, a story about language and power. It unfolded in three parts, and since each part brought a different aspect of language to the fore, I’ll consider them one by one.

I:  The insult

I’ll start where the story did, with a man calling a woman a bitch. What does that mean, and what does it accomplish? Ocasio-Cortez described it as ‘dehumanising’, and on one level she’s obviously right: ‘bitch’ represents a human woman as a non-human (canine) female animal. On reflection, though, we might wonder if that’s really what gives the insult its force. Many other labels compare women to animals—they can also be called, for instance, cows, sows, vixens, cougars and tigresses. In most cases, though, it’s more obvious what attribute of the animal is being invoked. A sow is fat, a vixen is sly, a cougar is predatory, a tigress is fierce. But what is the attribute linking canine bitches to human ones?

There are idioms (like ‘you’re my bitch now’) which suggest that the reference is to being dominated—the bitch is the submissive one, the bottom; but I don’t think that’s the prototypical meaning of ‘bitch’ when it’s used to insult a woman. On the contrary, in fact, women are typically labelled bitches when they aren’t submissive enough. The classic bitch is an ‘uppity’ woman–ambitious, powerful, outspoken, independent, non-compliant or outright disobedient.

Ambitious, outspoken and widely considered a rising star, Alexandria Ocasio-Cortez fits the ‘uppity woman’ profile. That’s probably why, following an argument to which her sex was irrelevant–and which ended when she called him rude and walked away–Ted Yoho reached for the sex-specific insult ‘bitch’. If the argument had been with a male politician he would doubtless have found the man’s behaviour offensive; he might have called the man ‘disgusting’ and ‘out of your freaking mind’. But he wouldn’t have called a man a ‘fucking bitch’. The sin of the bitch–asserting herself while female–is one men cannot commit.

‘Bitch’, we might conclude, is not so much a dehumanising term as a misogynist one. Its function is both to punish individual women who transgress in the ways just outlined, and to police the behaviour of women in general (‘listen and learn, ladies: if you don’t want to be called a bitch, you won’t do what that bitch did’). In the lexicon of misogyny it’s the ultimate all-rounder.

(Incidentally, if you’re still wondering what human bitches have to do with canine ones, there may be a clue in the earlier history of the word. When ‘bitch’ was first, to quote the OED, ‘applied opprobriously to a woman’ (the earliest citation for this sense is dated 1400) it meant ‘a lewd or sensual woman’, or in other words, a whore. So, originally I suspect the relevant canine comparison was with the insatiable sexual appetite of a bitch in heat.)

II: The (non) apology

In the second part of the story, which began when the incident on the Capitol steps was reported in the press, attention turned from Yoho’s offence itself to the apology he was forced to make for it. Apologising is what politeness theorists call a ‘face-threatening act’, of a kind which (especially if it is public) demands a carefully-considered balancing act: you need to display humility, but without allowing yourself to be humiliated. If you get this balance right, apologising can actually enhance your status. But there are many ways to get it wrong.

Yoho clearly got it wrong: many reports referred to what he delivered as a ‘non-apology’. To see why, let’s take a closer look at his statement. (I am linking, with apologies, to Fox News, because their report has an embedded clip, and in this case it’s instructive to listen to the vocal delivery as well as reading the words.) The quote below is the beginning of the apology proper:

I rise to apologize for the abrupt manner of the conversation I had with my colleague from New York. It is true that we disagree on policies and visions for America. But that does not mean we should be disrespectful. Having been married for 45 years with two daughters, I’m very cognizant of the language I use. The offensive name-calling words attributed to me by the press were never spoken to my colleague, and if they were construed that way I apologise for their misunderstanding.

In the rest of the statement he explains why he felt strongly about Ocasio-Cortez’s comments on crime and poverty; he talks about his own experience of poverty and his interest in helping other poor people to succeed. He concludes: ‘I cannot apologise for my passion, or for loving my God, my family and my country’.

Perhaps the most obvious explanation for the judgment of this statement as inadequate is what’s conspicuously missing from it: Yoho did not apologise for what was generally regarded as his most serious offence, referring to a colleague as a ‘fucking bitch’. Rather he denied that he had used ‘the offensive name-calling words attributed to me by the press’. Had he left it there it would just have been his word against the word of the reporter who claimed to have heard him utter the offending phrase. But instead he opened up a whole new can of worms by adding: ‘and if they were construed that way I apologise for their misunderstanding’.

This sentence is a puzzle which I admit I have failed to solve. ‘They’ and ‘their’ presumably refer back to ‘the offensive name-calling words’; but he’s just said those words ‘were never spoken to my colleague’. How can unspoken words be ‘construed that way’, or indeed any way? Is his point that he didn’t address the words directly to Ocasio-Cortez (‘my colleague’), but only uttered them after she had left (and if so, how does that make it better?) Or is he saying he used other words, which the reporter misheard as ‘fucking bitch’? The harder you look, the more opaque this denial becomes.

Yoho does manage to apologise for ‘the abrupt manner of the conversation I had with my colleague’. But as Ocasio-Cortez pointed out on Twitter, the words he chooses (‘abrupt manner’, ‘conversation’) downplay the aggressiveness of his behaviour. There’s also something weaselly about his use of pronouns in ‘it’s true that we disagree….but that does not mean we should be disrespectful’. It’s clear that the first ‘we’ must refer to him and Ocasio-Cortez. But what about the second one? He might claim it’s a more generic reference to ‘people who disagree’, but more likely it refers to the same two people as before—in which case the implication is that Ocasio-Cortez was also disrespectful, and should share the blame for ‘the abrupt manner of the conversation’ .

Yoho later muddies the waters further by making an explicit non-apology: ‘I cannot apologise for my passion’. Though he may not have intended this as a retraction of his earlier apology for ‘the abrupt manner of the conversation’, it’s not hard to see how that inference might be drawn. If we reason that Yoho spoke abruptly because of his passion, then his refusal to apologise for his passion may suggest that he didn’t really mean it when he apologised for being abrupt.

A felicitous apology must acknowledge that the speaker did something to cause another person harm or offence, it must express the speaker’s regret, and the expression of regret must be sincere (or at least, perceived as sincere by the addressee). Yoho’s statement fails on all counts. His acknowledgment is partial and selective, hedged about with denials, self-justifications and deflections of blame onto others; there is no expression of regret, and only the self-justifications come across as sincere.

And speaking of self-justifications…

Part III: the rhetoric

Though there’s nothing I like about Yoho’s statement, the part of it I dislike most is the reference he makes to his status as a husband and father: ‘Having been married for 45 years with two daughters, I’m very cognizant of the language I use’. Or, translated into the dialect of his fellow conservative Republicans, ‘I have far too much respect for women to let the words “fucking bitch” pass my lips’.

This sententious drivel is in a long line of similar statements made by conservative politicians in recent years. Think back to 2016, when senior Republicans reacted to the release of the Hollywood Access tape—the one where their candidate and future president Donald Trump boasted about ‘grabbing [women] by the pussy’—by claiming to be offended on behalf of their wives, mothers and daughters. Or to 2018, when Christine Blasey Ford’s testimony that she’d been sexually assaulted by Supreme Court nominee (now Justice) Brett Kavanaugh prompted Kavanaugh to become tearful about the toll her alllegations were taking on his family. The other men in the room felt his pain: ‘I know as a father’, smarmed Ted Cruz, ‘there’s been nothing more painful to you than talking to your daughters and explaining these attacks’. You couldn’t have asked for a clearer demonstration that some women matter, others don’t, and powerful men decide which are which.

But when Yoho played the family card, Ocasio-Cortez evidently saw an opportunity. In the most powerful part of her statement, she pointed out that she too was somebody’s daughter. She was glad, she said, that her late father was not around to read about her mistreatment in the papers. She told the House that by accepting Yoho’s non-apology they were giving permission for their own wives and daughters to be treated by other men in the way he had treated her.

This may be an unpopular opinion, but I wish she’d taken a different tack. Though her speech was eloquent, and doubtless designed, like all good rhetoric, for a particular audience and setting, ‘remember every woman is some man’s daughter/ sister/ mother/ wife’ is a deeply patriarchal argument. If feminists can agree on nothing else, they can surely agree that women are people in their own right, and deserve to be valued for their own sake.

But I’m not going to labour the point, because Ocasio-Cortez is getting plenty of grief already: if I waited a little longer I could probably add a fourth part to the story, headed ‘the backlash’. Exhibit A is an article in yesterday’s New York Times, which reported on Ocasio-Cortez’s statement, and commented that she ‘excels at using her detractors to amplify her own political brand’. Ambitious, disruptive, opportunistic, self-promoting…the Times doesn’t need to use the B-word to make the point. The media narrative has come full circle; but the real story, like the struggle, goes on.

Isolated incidents

If you read the news regularly, you may have noticed that a lot of women die in ‘isolated incidents’. Between 22 May and June 19, for instance, Melissa Belshaw suffered fatal injuries in an isolated incident in Wigan (a man was later charged with her murder); in Stockport a woman’s body was found in a park following another isolated incident (a man was arrested shortly afterwards); and in a further isolated incident outside Norwich, Gemma Cowey was stabbed to death while walking in the grounds of a disused psychiatric hospital (the police arrested a man who has since been identified as her husband).  

The cases I’ve just mentioned are only the first three I found when I searched recent news coverage for the phrase ‘isolated incident’. There have been others: in Britain these ‘isolated’ incidents occur at a rate of 2-3 a week. ‘Isolated incident’ is police-speak, and it’s meant to reassure: ‘don’t worry, this killer isn’t a danger to the public. He only had it in for the woman he killed’. But it’s also shorthand for a larger narrative which frames each killing as a unique personal tragedy–a relationship gone wrong, a man who couldn’t cope, an act of violence that, supposedly, no one saw coming (though it will usually turn out that the victim saw it coming, and not uncommonly that her warnings went unheeded). The existence of a pattern, suggesting a social rather than purely personal problem, is effectively denied.   

Feminists have long argued that the narratives a culture constructs around male violence against women are very much part of the problem. This blog has also made that argument several times before–about rape, sexual harassment, domestic homicide and mass killings perpetrated by self-proclaimed ‘incels’. Stories are powerful, especially when they’re constantly repeated. But what I want to ask in this post is, why do the media go on repeating them?  

It’s not because no one ever complains. Every so often, the reporting of a case will prompt an outcry. In February, protesters in Mexico targeted the offices of La Prensa after it reported on the Valentine’s Day murder of Ingrid Escamilla under the headline ‘It was Cupid’s fault’. Last year there was anger about the media’s coverage of the trial in New Zealand of the man who was ultimately convicted of murdering the British tourist Grace Millane. More recently, the Sun newspaper’s decision to run a front page story headlined ‘I slapped JK and I’m not sorry’ (‘I’ being JK Rowling’s first husband, whose abusive behaviour during their marriage she had written about on her website) prompted over 500 complaints to the press regulator IPSO.  But the effect, if any, is usually short-lived. Even if the media have been forced to apologise for one story, the same narratives invariably reappear the next time around. 

The piece I’ve just linked to about the Millane trial offers one explanation:

Sadly, profit is and always has been the solitary pursuit of any given news outlet, and cultural appetites for stories featuring details of violence against women are seemingly insatiable. 

But while I don’t dispute the importance of the profit-motive, I think we also need to pay attention to the way news stories are produced, and the way certain narratives get entrenched and normalised through the routine reporting of ‘ordinary’ cases. 

To explain what I mean, I’m going to focus on an example I came across back in February. More exactly, I saw the headline which had appeared in the Independent: ‘Teenager pushed woman over balcony after she rejected his advances during houseparty’. The case was in the news because the trial had just ended, and the defendant, 19-year old Yusef Ali, had been found guilty of causing grievous bodily harm to the 18-year old woman he pushed over a balcony (she fell four storeys to the ground, sustaining serious injuries to her back and neck). I decided to look more closely at the way this story had been reported across a range of media outlets.

I chose this example because it was ordinary: a bread-and-butter Crown Court case which was not seen as newsworthy enough to merit blanket media coverage (but for a single ‘spectacular’ detail–the balcony–it might only have been covered in the local press). The sample of reports I managed to compile included items from two national newspapers (the ‘quality’ Independent and the tabloid Sun), two free papers aimed at commuters (the Metro and the Standard) and one local paper (Southwark News), plus the website of one national TV news channel (Sky) and–as an example of non-mainstream coverage–the Christian webzine Joy 105.com. 

I also found two other important texts: the statements issued at the end of the trial by the Metropolitan Police and the Crown Prosecution Service. They’re important because it was clear they had served as the main if not the only sources for the news reports in my sample. Pressure to minimise costs (which also means staff) has made the news media increasingly reliant on official statements and press releases. Unless a trial is a major news event, they’re unlikely to send a reporter to observe the proceedings directly. That’s one reason why the reports are all so similar: their writers are working from the same sources, reproducing the same information (complete with the same gaps) and not uncommonly recycling large chunks of the text, right down to individual words and phrases.

Before I look more closely at some of those words and phrases, let me outline the facts of this case. In August 2019 Yusef Ali and a friend hired a fourth-floor flat in a building in Bermondsey where they planned to host an all-night party. Word of this event spread, and the young woman who became Ali’s victim was among a number of people who turned up on spec. According to witnesses Ali immediately began harassing her: he grabbed her neck, pulled her hair and slid his hand through a slit in her jeans to touch her thigh, telling her ‘this is what I do in bed’. Witnesses described her as becoming agitated, but they also said she made no direct response. Later Ali got into a fight with a group of men; as it escalated he took a knife from the kitchen and started lashing out indiscriminately. Other guests began to flee, including the woman he had harassed. But as she waited for the lift, he ran at her and pushed her over an internal balcony. He then tried to leave the building, but the police had been alerted and were waiting to arrest him. 

When the case came to trial the court heard that the young woman had been lucky to survive. Six months on, she was no longer in a wheelchair, but she was still unable to work or study. Clearly she had suffered a very serious, unprovoked assault. Yet that wasn’t quite how the media told the story. The way they told it reflects some troubling assumptions about men and women, sex and violence.  

For the purposes of this post I’m going to concentrate on the headlines. Research has shown that headlines are important (they’re also one thing news outlets don’t generally copy from press releases). It’s not just that for many readers (those who scroll through without clicking) the headline effectively is the story;  even for those who do read on, it’s been shown experimentally that headlines prime us to read what follows in particular ways, and that the presence of clarifying details in the story doesn’t always dispel assumptions based on the initial reading of the headline. With that in mind, let’s look at the headlines in my sample. 

  • Teenager pushed woman over balcony after she rejected his advances during houseparty (Independent)
  • EVIL REJECT: Teenager pushed girl, 18, off luxury flat’s 40ft balcony after she spurned his advances at a party (Sun)
  • Man found guilty of pushing teen who rejected his advances off fourth-floor balcony in south London (Standard)
  • Party host pushed girl off balcony after she rejected his advances (Metro)
  • Man pushed woman from fourth-floor balcony in SE1’s Long Lane after making inappropriate advances to her at a party (Southwark News)
  • A man has been convicted after pushing an 18-year-old woman off a fourth-floor balcony after she rejected his advances and stabbing two people at a party he was hosting (Sky News)
  • This 19 year old boy was flirting with this 18 year old girl: she declined and he pushed her off a balcony (Joy 105)

These headlines show some variation, but there are also some striking similarities. Most strikingly, four out of seven include the formula ‘rejected his advances’, while a fifth, the Sun’s, offers ‘spurned his advances’. Southwark News has ‘inappropriate advances’. Only Joy 105’s headline avoids the term ‘advances’ (though the word does appear in the story, along with ‘spurned’): instead it describes Ali’s behaviour as ‘flirting’ and tells us that the victim ‘declined’.

The fact that so many reports converged on the same or very similar formulas suggests that the writers were working from the same template–the CPS statement, which contains both ‘rejected his advances’ and ‘inappropriate advances’. It doesn’t have ‘spurned’, but it does describe Ali as ‘scorned’ (‘a scorned man who pushed a girl off a balcony after she rejected his advances’). It also describes him as behaving ‘disrespectfully’ towards the victim, and that word too appears in several reports.

The first objectionable thing about this is the mismatch between the language and the acts it describes. In what universe does grabbing someone you’ve never met or spoken to by the neck, pulling her hair and sliding your hand underneath her clothing constitute an ‘advance’, or ‘flirting’? Those terms belong to the lexicon of courtship: they denote ways of signalling sexual interest using words, gaze, posture and perhaps innocuous forms of touching, as part of an initial negotiation that may (or may not) lead to more intimate physical contact. What Ali did was far more aggressive: ‘inappropriate‘ and ‘disrespectful’ don’t begin to cover it. 

The second objectionable thing is the use of ‘rejected’, ‘spurned’ and ‘scorned’ to describe the woman’s response to Ali. Even the more neutral ‘declined’ suggests a level of engagement that’s at odds with witness testimony that the woman’s resistance was entirely passive. It’s a stretch to equate her non-response with actively ‘rejecting’, let alone ‘spurning’ or ‘scorning’ her assailant (verbs which imply that she set out to humiliate him). And that equation is significant, because it’s the basis for a narrative in which his later attack on her was payback for the earlier ‘rejection’.

I don’t think this is deliberate victim-blaming. All the reports are unsympathetic to Ali: the story ‘he pushed her over a balcony because she rejected his advances’ is told to explain his behaviour, not excuse it. But that’s still a problem, because it depends on an assumption that does get used to blame victims, and more generally puts the onus on women to prevent or contain male violence. It assumes that men will ‘naturally’ feel aggrieved when women don’t reciprocate their sexual interest. That’s one of the axioms of rape culture: it’s something every girl is taught she must manage. She must learn how to ‘let him down lightly’, in case he treats her lack of interest as a provocation. Men’s inability to tolerate rejection is also a common trope in reports on domestic homicide, where perpetrators are often said to have ‘snapped’ after a woman ended a relationship.

Can these narratives be changed? Feminists have tried: in 2018, for instance, the campaign group Level Up produced new guidelines for the British media on the reporting of domestic homicide, and in 2019 they succeeded in getting them endorsed by the press regulators IPSO and IMPRESS. Though newspapers are not obliged to follow them, the regulators’ endorsement does establish them as recommendations for ‘best practice’, and in theory that should strengthen the hand of anyone who complains about a breach. 

But complaining isn’t always a solution. It’s probably most effective in a case like the Sun’s ‘I slapped JK’ story, when the issue is a single newspaper overstepping the mark on a particular occasion. It’s not so useful when whatever you’re complaining about appears in every paper’s version of the same events.

Formulas like ‘isolated incident’ and ‘rejected/spurned his advances’ are not unusual or sensational: rather they are normalised and taken for granted. You can’t complain that they ‘overstep the mark’, because they are the mark; they’re clichés writers reach for (or copy and paste from other sources) because they’re seen as the obvious way to tell a certain kind of story. Of course it’s important to keep trying to raise awareness; but when even the CPS, the institution responsible for prosecuting crime, talks about ‘scorned men’ and ‘inappropriate advances’, it’s clear we still have a long way to go.

Forever 21

Like every other woman on social media, I am constantly bombarded with promoted posts about losing weight. Mostly I just scroll on by; but last week I saw something which stopped me in my tracks.  Here it is in all its glory:

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What caught my eye wasn’t the diet advice (which I can’t even read because the type is so small). It was those drawings of the Five Ages of Woman, which as everybody knows are ‘super hot’, ‘hot’, ‘less hot but still trying’, ‘sexless frump’ and ‘decrepit granny’. They may not be a great advertisement for the keto diet, but they’re a good example of what I want to talk about in this post: the intimate, complicated relationship between ageism and sexism.

In ageist societies, getting older, frailer and less independent entails a loss of status and  respect. Old people, of both sexes, may be addressed familiarly by total strangers, offered unwanted and patronising ‘assistance’, and generally treated as incompetent or foolish. It’s often been suggested that women, whose status is lower to begin with, are treated even more disrespectfully than men. Marie Shear, for instance, who wrote incisively on this subject, recalls struggling to board a bus and being told by the (male) driver to take ‘big girl steps’—a humiliating injunction which it’s hard to imagine being addressed to a man in the same situation (‘big boy steps’?) But the tendency to belittle and infantilise old people does not affect women exclusively.

There is, however, another kind of ageism that is sex-specific (and specifically sexist), and which reflects the way women in patriarchal societies are defined by and valued for their sexual and reproductive functions. This form of ageism kicks in earlier–long before its targets could reasonably be described as old. It affects women of all ages, and shapes their experience of sexism at every point in their lives.

Consider, for instance, the peculiar linguistic etiquette which (in my culture, at least) dictates that one should never mention or inquire about an adult woman’s age. I was taught as a child that this was unspeakably rude: ‘ladies’, people said (because it was also rude to call them ‘women’), ‘are forever 21’ (this wasn’t a reference to fast fashion: at the time 21 was the age of legal majority). When I became an adult, this rule was applied to me too. I wish I had £10 for every time someone with a legitimate reason for wanting to know my age has either apologised for asking or made some awkward joke. It took me a while to realise that what was presented as courtesy (or when men did it, chivalry) was really no such thing. By treating references to a woman’s age as what politeness theorists call ‘face-threatening acts’, requiring either avoidance or elaborate mitigation, the culture I grew up in was sending the message that ageing, for women, was shameful.

Of course, that was several decades ago; but I don’t think the basic message has changed. If anything, the endless expansion of consumerism and the advent of digital media have made us even more obsessed with youth and beauty. Just as a woman can never be too rich or too thin, so she can never be–or at least appear to be–too young. ‘She doesn’t look her age’ is a compliment; ‘she really looks her age’ is an insult. The fact that we consider it a cruel humiliation to tell a woman she looks as old as she actually is speaks volumes about what we value in women, and think that women ought to value in themselves.

To see how ageism, as I put it before, ‘shapes women’s experience of sexism at every point in their lives’, take a look at any random collection of women’s magazines, newspaper problem pages or cosmetics ads. You will soon discover that the beauty industry defines ageing as something that begins in a woman’s late 20s. That’s when she’s told she should start using products designed to delay or disguise its effects. It’s also roughly the point at which she’s expected to start worrying if she hasn’t yet found a partner and started a family: the biological clock is ticking and her time is running out. Later she will be urged not to ‘let herself go’ and give her husband a reason to trade her in for a younger model. And later still she will be instructed in the art of growing old ‘gracefully’—accepting her devalued status and behaving/dressing accordingly.

We can follow this narrative through the images reproduced above. The three younger women are sexualised: they have long, flowing locks, wear tight-fitting clothes and heels (the first two also flash some skin, though the third is more covered up), and they are depicted in a classic ‘look at me’ pose—head tilted up or to the side, one leg bent at the knee, hand on hip. They’re desirable, they know it, and they take pleasure in being admired. The two older women, by contrast, are desexualised. Their hair is pinned up or cut short; their clothes are shapeless and unfashionable. They are walking rather than posing, clutching shopping bags in their hands, and looking down or away from the viewer’s gaze.

Language tells a similar story. In English we have numerous labels for women–for instance, ‘babe’, ‘chick’, ‘MILF’, ‘yummy mummy’, ‘spinster’, ‘cougar’, ‘biddy’, ‘bag’, ‘hag’—which locate them on a continuum of increasing age and decreasing desirability. From a feminist perspective all these labels are sexist, but the most overtly negative ones are those referring to the oldest women. This relationship is less clear-cut in the case of men. Though there are some insults for men that imply a connection between negative qualities and advancing age (e.g. ‘old coot/git/fart’), there isn’t the same insistence on categorising and judging men by their perceived sexual attractiveness. Nor is it a foregone conclusion that old men must be sexually undesirable. As women in the acting profession have been pointing out for years, ageing male stars go on being cast as romantic leads long after their female age-peers have been relegated to supporting roles.

But we shouldn’t overlook the point I was hinting at when I said that all the labels on my list were sexist. The hierarchy of value in which young women are worth more than old ones exists within a larger system of male dominance and female subordination. The objectification of babes and chicks is as much a part of that system as the contemptuous dismissal of old hags; they are two sides of the same patriarchal coin. Though ‘hag’ may be considered more insulting than ‘babe’, it’s really no great privilege to be a babe.

That’s why I’m not a fan of one now-common way of pushing back against sexist ageism —by insisting that older women can also be beautiful and desirable; or put another way, that women should maintain their status as sexual objects into their 50s, 60s and beyond. This idea has been taken up enthusiastically by the beauty industry, which sells it as a way of ‘empowering’ older women. Some companies have modified their branding to project a more positive attitude: instead of advertising ‘anti-ageing’ products which will make women ‘look x years younger’, they now promote ‘pro-age’ products which will ‘repair the damage’ or ‘reduce the signs of ageing’.

In her book about modern beauty norms, Perfect Me, the philosopher Heather Widdows is critical of this approach. She points out that what’s presented as a personal choice (‘getting older doesn’t have to mean losing your looks’) can easily turn into a moral obligation (‘getting older is no excuse for losing your looks’). Today, a woman who ‘lets herself go’ after having children, or after menopause, risks being shamed not only for her unattractive appearance, but also for her failure to ‘make the effort’. Far from pushing back against ageism, Widdows suggests, this message actually intensifies it.

But surely, you may be thinking, women are capable of seeing through this, and of resisting the pressure if they so choose? Clare Anderson, who has studied both the beauty industry’s discourse and women’s own talk about getting older, thinks it’s complicated. Many of the women she interviewed were indeed critical of the beauty industry, saying they knew it exploited their insecurities to sell them products. But they also said they bought the products anyway; and when they talked about their own experiences they often reproduced the industry’s ageist/sexist narratives (e.g. ‘ageing is decline’ and ‘it’s important not to let yourself go’). Whereas the men Anderson interviewed often said they felt more at ease with their bodies in their 50s than they had in their 20s, most women reported the opposite. Being aware of ageism, and in principle opposed to it, did not mean that in practice they could simply rise above it.

That’s also how I would interpret the responses I saw on social media to the ‘What to eat on keto’ image. Many critical comments were made by older women who objected to the stereotyping of their age-group as unattractive, shapeless frumps. Often they drew attention to the inaccuracy of these representations: ‘I’m over 50/over 60 and I don’t look anything like the woman in that drawing!’ And I’m sure they don’t (for the record, at 61 I don’t favour perms and shapeless slacks myself); but this line of criticism misses the point. It fails to acknowledge that the devaluation of women who do look old is fundamentally unjust; it also fails to connect the unjust treatment of visibly older women with another injustice that affects women in general, namely our culture’s insistence on judging them, at every age, far more by their looks than their achievements.

These responses underscore the point that attitudes which are damaging to women may be internalised by women themselves. And feminist women are not exempt. Having a feminist analysis of sexist ageism does not, on its own, destroy its power to wound you. And at the other end of the age-spectrum, as Claire Heuchan (aka the blogger Sister Outrider) recently reminded her followers on Twitter, a commitment to feminism may not prevent young women from weaponizing ageism in political conflicts with older ones.

What prompted Heuchan’s thread on this subject was noticing how much of the criticism recently directed to JK Rowling made use of ageist/sexist language. Rowling, now in her 50s, was called (among other things) a ‘dried up prune’, a ‘dried up old tart’, a ‘tired old bitch’ and ‘a bitter old hag who’s pissy because she doesn’t get as much attention anymore’. Noting that some of the people who used this language were women, Heuchan commented:

It can be difficult to unlearn ageist misogyny. In particular when there is a social reward (male approval) attached, and the opportunity to exceptionalise yourself through making demeaning comments about older women. It is patriarchal conditioning. But that doesn’t excuse it.

It’s not hard to understand young women’s desire to ‘exceptionalise themselves’. The trouble is that ageism makes no exceptions. Every young woman will—barring catastrophe—grow old; at some point her ‘youth privilege’, such as it is, will be revoked, and she too will become a target for ageist and sexist insults.

The good news is that this cycle can be broken. We can’t change the fact that people get older, but we can change the conditions–the attitudes and practices and social structures–that make ageing a source of fear and shame. Rejecting the kind of language I’ve discussed in this post–language that age-shames through avoidance, condescension  or outright contempt–would be a modest step in the right direction.

_____________

Postscript: the day after this was published a reader sent me a screenshot of another diet ad which uses the same format as the ‘What to eat on keto’ one–but this one targets men. The difference is instructive (and so obvious I don’t think I need to comment further):

Screen Shot 2020-06-23 at 2.03.35 PM

Many thanks to Brittney O’Neill for this example.

 

Tone deaf

A month ago, the psychologist Terri Apter tweeted

“I don’t like your tone,” is something said either to a child or a woman. Could @wordspinster confirm or comment?

@Wordspinster is me, but I didn’t see the tweet straight away, and it’s taken me a while to formulate an answer. The short version, as usual, is ‘it’s complicated’. So in this post I’ll try to dig a bit deeper. 

What prompted Apter’s tweet was a much-discussed exchange in Parliament between Matt Hancock, Conservative Secretary of State for Health, and Rosena Allin-Khan, a Labour MP and shadow minister for mental health who is also a working NHS doctor. Allin-Khan had asked Hancock an obviously critical question (using the third person, incidentally, because the arcane rules of the UK Parliament forbid MPs to address one another directly):

Does the health secretary acknowledge that many frontline workers feel that the government’s lack of testing has cost lives, and is responsible for many families being torn apart in grief?

He replied:

I welcome the honourable lady to her post… I think she might do well to take a leaf out of the Shadow Secretary’s book in terms of tone.

This was clearly intended as a putdown. The ‘Shadow Secretary’ is Jonathan Ashworth MP, who is white, male and senior to Allin-Khan. He is Hancock’s opposite number in the Labour shadow Cabinet, a post he has held for several years, whereas she is a recently appointed junior minister. So, first Hancock drew attention to Allin-Khan’s relative inexperience by welcoming her to her post; then he implied she didn’t know how to conduct herself properly in her new role, and suggested she should take her cue from the behaviour of her senior colleague.

But his strategy backfired: the criticism he directed at Allin-Khan was immediately turned back on him. This was partly because of the perception that his condescension was strongly gendered—as Glamour magazine put it, ‘steeped in micro-aggression and misogyny’.  Harriet Harman, no stranger herself to the gentlemanly sexism of male politicians, tweeted that there was ‘something creepy about a man telling a woman to watch her tone’. Pragya Agarwal, writing in the Independent, called attention to the specific ways in which women of colour get upbraided for their tone, noting that ‘longstanding tropes, such as the “angry black woman”, harm some communities more than others’. 

That wasn’t Hancock’s only miscalculation. Some people who didn’t pick up on the sexism/racism issue were critical of what he said for other reasons. It’s one thing for a Cabinet minister to patronise a more junior member of the opposing party, but another to do it to someone whose experience of actually treating Covid-19 patients gives her a far better claim than the minister to know what ‘frontline workers feel’. His dismissive response struck some as disrespectful not just to Allin-Khan, but to ‘our NHS heroes’ more generally. To many it also seemed irresponsible and petty for a minister presiding over the highest death-toll in Europe to scold a medically-qualified colleague for the tone of her question rather than giving her a serious answer.  

But that, of course, was the point. As the forensic linguist Claire Hardaker has also explained, tone policing (or as I will call it here, for reasons I’ll explain later, tone criticism) is a distraction strategy: it aims to shift attention from the substance of what is being said to the manner in which it is said, while also, as Hardaker notes, staking a claim to the moral high-ground. It’s one of many strategies politicians may use to avoid answering questions or buy time to plan a response; but it needs to be deployed with care, since it can easily give the impression that either you’re too thin-skinned for the job you’re in or else you haven’t got a credible answer. The more powerful a speaker is, in fact, the greater the risk that their criticism of someone’s tone will be interpreted as a sign of weakness.

That was how it went in this case. You could argue that the distraction strategy was partially successful, in that the subsequent conversation did focus more on the tone issue than on the substantive question about testing.  But that wasn’t unequivocally a win for Hancock, because it was his tone, not Allin-Khan’s, that attracted most negative comment.   

Terri Apter’s tweet raised the question of whether remarks like Matt Hancock’s are always or most often addressed to women. In Parliament, at least, the answer is no. A quick search of Hansard, the official Parliamentary record, revealed that references to tone are fairly frequent: a search for all uses of the word in the House of Commons since 2015 yielded 1835 results. I only had time to look closely at the first 100, and in this small sub-sample I found eleven examples of tone criticism directed towards an identifiable individual. Two involved men criticising a woman’s tone; three involved women criticising a man’s tone. The majority, six, were cases of men criticising other men.

Obviously these proportions (which may or may not be replicated in the sample as a whole) must reflect the fact that women are still a minority of all MPs. A more careful, full analysis might hypothetically show that female MPs are more likely than male ones to attract negative comments on their tone. But it’s safe to say that you don’t have to be female to be a target for this kind of criticism. 

It’s also clear that tone criticism isn’t only directed downwards, from more senior to more junior politicians. Backbenchers criticise ministers’ tone as well as vice-versa; and the highest-ranking politicians criticise each other. We had an example last week at Prime Minister’s Question Time, when Boris Johnson responded to a question from Keir Starmer, the Leader of the Opposition, by saying ‘I’m surprised he should be taking that tone’. In this case the status differential is slight to non-existent: both are white men, and in terms of rank they are peers (even if Johnson as the leader of the governing party has more real-world power). Their exchange makes it even clearer when and why powerful people resort to tone criticism–and how that move can backfire.

Starmer’s question, which like Allin-Khan’s to Matt Hancock was really a criticism framed in the interrogative, concerned the importance of public trust for managing the Covid-19 crisis. He cited a recent survey which found that trust in the government, and in Johnson himself, had plummeted in the previous week. Though he made no explicit reference to Dominic Cummings, everyone knew this shift in public opinion was connected to the controversy about Johnson’s chief political adviser, who had not resigned or been sacked following what most of the public regarded as gross breaches of the lockdown rules. Johnson knew that too, and since it’s a subject he’s keen to avoid, he reached for the distraction strategy of criticising the questioner’s tone. But what exactly was he talking about? What do people who make this criticism mean by ‘tone’?

This brings me to the reason why I’m talking about ‘tone criticism’ rather than ‘tone policing’. ‘Tone policing’ as I understand it refers specifically to the policing of emotional expression, the classic case being a demand that someone should refrain from making others uncomfortable by expressing their legitimate anger. That’s one kind of tone criticism, and it’s useful to have a term for it, but it’s also important (to me, at least) not to expand that term’s scope too far. I particularly want to avoid the implication that when women are criticised for their tone this is always or usually about them being, in someone’s opinion, too angry or too emotional. Without denying that can be an issue, we shouldn’t assume that it’s invariably what’s at stake.

‘Tone’ in everyday usage can mean a lot of things (which is very convenient for those who want to criticise it without going into the specifics of the alleged offence). Often it has more to do with, in technical language, stance–a speaker’s attitude to the addressee or the topic under discussion–than affect–a speaker’s mood or emotional state. In political discourse many judgments on ‘tone’ relate primarily to what kind of move is being made (e.g. agreement or disagreement, congratulation or criticism), what stance that implies and whether the critic considers it legitimate.  

In the two cases I’ve talked about so far it would be hard to argue that the targets of criticism spoke angrily. It could perhaps be argued that Rosena Allin-Khan used emotive language, in that her question included the phrases ‘cost lives’ and ‘torn apart in grief’; but that can’t be said of Keir Starmer, a former prosecutor whose style is frequently described as ‘forensic’. If you listen to a recording of his question you’ll notice that his delivery is calm and controlled: sometimes he uses heavy stress and a noticeably slow tempo for emphasis, but there’s no shouting or extreme fluctuations in pitch. So when Johnson complained about him ‘taking that tone’, what he seemed to be objecting to was the simple fact that Starmer had adopted a critical stance, as opposed to one supportive of the government.

A number of media commentators thought so too, observing that Johnson’s performance (which did display anger: one sketch-writer described it as ‘defensive and snappy’) showed his inability to tolerate criticism. He treats all non-supportive questions, however they’re delivered, as illegitimate challenges or personal attacks. Matt Hancock has a similar approach, as was demonstrated not only by his treatment of Rosena Allin-Khan, but also by a more recent interview on Sky News, where he laughed uproariously and called it ‘priceless’ when the presenter Kay Burley had the temerity to ask a question about the continuing problems with testing—something most viewers, as she immediately pointed out, were unlikely to regard as a laughing matter.

I honestly don’t know if this behaviour reflects an outsize sense of entitlement-slash-grievance (‘how dare these ingrates pick on me’), or if it is purely cynical. Johnson and Hancock, after all, must know that it’s the job of the Opposition, and of the media, to subject the government to critical scrutiny. That’s the purpose of Prime Minister’s Questions, and the point of interviewing ministers on TV. Complaining about the ‘tone’ of questioning simply because it’s adversarial (especially when it happens in the House of Commons, an adversarial forum by definition) does not make senior politicians look statesmanlike; it makes them look churlish and out of their depth.  

This is a point to bear in mind whenever we’re faced with yet another example of a man criticising a woman’s tone–whether he uses the actual word ‘tone’, like Matt Hancock, or tells her to ‘calm down, dear’ like the former prime minister David Cameron, or reaches for the codewords used recently about the Newsnight presenter Emily Maitlis by Daniel Kawczynski MP, who tweeted that he’d declined to be interviewed on the programme because he found Maitlis ‘extraordinarily aggressive, unnecessarily rude, biased & confrontational to point of intimidation’. (If he’d only added ‘strident’ we’d have a full house.) Yes, it’s a putdown, an attempt to embarrass or shame (something women, for all kinds of historical and cultural reasons, are often particularly susceptible to); and yes, there’s often a double standard at work (Boris Johnson doesn’t have to keep calm; Jeremy Paxman was respected for his aggressive interview style). But when we make those points (as we should, every time), let’s not forget to add that this is a strategy used by the insecure and less-than-competent to distract attention from their own shortcomings.

‘I don’t like your tone’ is something powerful people say when they’ve been put under pressure, they haven’t got a winning argument, and they are hoping to silence criticism by other means. But it doesn’t always work and it can easily backfire. Rosena Allin-Khan wasn’t shamed; Keir Starmer wasn’t distracted; Emily Maitlis wasn’t silenced; Kay Burley wasn’t amused. And a large section of the public was on their side. Read the room, guys: if anyone’s got a tone problem, you have.

A short history of lads in (British) English

Back when universities were still teaching face-to-face, the Times Higher reported on a research project which found that on some courses lecturing had been abandoned because of the ‘laddish’ behaviour of certain students, who disrupted the proceedings by heckling and interrupting. I found I had some questions about this. One was why universities were dealing with this problem by changing their teaching methods, rather than warning the offenders that if they persisted they’d be kicked out. Another, however, was about the language we use to discuss this kind of behaviour.

The Higher called it ‘laddish’, as did the researchers whose work was being reported. In Britain, the word ‘lad’ and its derivatives (e.g. ‘laddish’, ‘laddism’ and ‘lad culture’) are now well-established labels for what a 2012 report on sexual violence in universities described as ‘a group or “pack” mentality’ among young men, expressed in practices like heavy alcohol consumption and our old friend ‘banter’ (much of it, according to the report, sexist, misogynist and homophobic). But are these ‘lad’ terms helpful from a feminist point of view? Where do they come from and what do they imply?

According to the Oxford English Dictionary (OED), the English noun ‘lad’ has been in use since the 14th century. Originally it had two main senses: the first, now obsolete, was ‘serving man or attendant, man of low birth’, while the second was ‘boy, youth, young man’. In some regional varieties of English (and Scots) ‘lad’ is still a straightforward synonym for ‘boy/young man’. But in the standard language it’s now more commonly used in another way: ‘familiarly’, to or about a male of any age, as either a term of endearment or a marker of solidarity among men who share ‘common working, recreational, or other interests’.

This non-age-specific usage is something ‘lad’ has in common with ‘girl’. As I pointed out in an earlier post, the argument that calling an adult woman a girl automatically demeans her by reducing her to the status of a child doesn’t work for all cases and contexts. ‘Girl’ can certainly be demeaning when it’s used by a person of higher status (e.g. by a boss about his secretary or a mistress about her servant), but among equals what it expresses is solidarity or camaraderie. It can also be a way of metaphorically attributing the positive qualities we associate with youth–like being carefree, fun-loving and sexually attractive–to someone who isn’t literally young. No doubt that reflects our culture’s ageism, but it isn’t necessarily an insult.

‘Lad’ works in a similar way. The plural form ‘lads’ most often appears in contexts where the emphasis is on solidarity and male bonding: ‘the lads’ may refer to the male friends a man goes out drinking with, the teammates he plays sport with, or—as the OED’s 20th century examples reminded me—his brothers in a union where the trade is working-class and male (‘I’ll have to take this offer back to the lads’). Like ‘girls’, ‘lads’ also turns up in expressions like ‘a night out with the ___’, where the implication is that those involved are temporarily putting adult cares aside and recapturing the pleasures of youth.

But there are also some differences between ‘lad’ and ‘girl’, reflecting the differing norms of masculinity and femininity. One of the senses listed for ‘lad’ in the OED is ‘a man of spirit and vigour’, as in ‘Jack the lad’ and ‘a bit of a lad’. These idioms suggest a general propensity for mischief or bad behaviour, but they can also take on a more specifically sexual meaning. One of the OED’s examples, from a text published in 1960, is ‘A bit of a lad, Mr Alan Clark, going around fancy-free for years’.

If you’re thinking, ‘but don’t girls also misbehave, sexually and otherwise?’, the short answer is yes, of course–but that isn’t part of the meaning of the word ‘girl’, nor indeed of ‘lass’, the female-specific term that directly parallels ‘lad’: we wouldn’t refer to a woman as ‘Jill the lass’ or ‘a bit of a lass’. So what do we call women who behave like ‘Jack’? Historically, they have also been ‘lads’: the OED notes that in the past ‘lad’ was sometimes used to mean ‘a spirited girl’ (the example it offers is dated 1935). More recently, young women who engage in ‘laddish’ behaviour–being loud and disruptive, getting drunk and having sex–have been referred to, belittlingly, as ‘ladettes’. This language suggests that female lad(ette)s are seen as gender-deviant: they’re assumed to be aping the boys rather than expressing their own authentic ‘spirit’.

The ‘lad’ of ‘lad culture’ is clearly a descendant of the ‘man of spirit and vigour’, and in 2001 the OED acknowledged this development by adding a new draft section to the ‘lad’ entry. In contemporary British usage, it explains, a ‘lad’ is

a young man characterized by his enjoyment of social drinking, sport, and other activities considered to be male-oriented, his engagement in casual sexual relationships, and often by attitudes or behaviour regarded as irresponsible, sexist, or boorish; (usually) one belonging to a close-knit social group’.

The first illustrative example for this sense comes from a 1986 article in The Face by Julie Burchill:

Remarried after more than a decade on the rampage, at 47 in true Lad style to a girl of 22.

The capitalization of ‘Lad’ here suggests that Burchill is referencing what she regards as a recognisable social type. It’s that type which the section is concerned with–though the  reference to ‘a young man’ does not acknowledge what the example clearly implies, that the Lad is defined less by his age in and of itself than by his attitudes and behaviour. In Burchill’s terms 55-year old Boris Johnson, with his long string of well-publicised affairs and his famously indeterminate number of children, would surely count as a Lad.

Johnson was also what we might now describe as a lad when he was young: at university in the early 1980s he belonged to the hard-drinking, restaurant-trashing Bullingdon Club. But as boorish and irresponsible as their behaviour undoubtedly was, it was not yet described as ‘laddish’. It wasn’t until the 1990s that the ‘lad’—or as he was sometimes called at the time, the ‘New Lad’–became a familiar cultural figure, his laddish enthusiasms both codified and celebrated in a clutch of popular ‘lad mags’ like Loaded and FHM.

What, you might wonder, was ‘new’ about the New Lad? In many ways he wasn’t new at all: he was an amalgam of all the earlier ‘lads’, simultaneously engaged in male homosocial bonding, disruptive mischief-making and aggressive heterosexuality. Some high-profile New Lads were middle-class men adopting a working-class style of masculinity (their sport was football, their drink was beer), but that wasn’t unprecedented either. The real point of the ‘new’ label was to contrast the emerging ‘New Lad’ with the already-established ‘New Man’, who was ‘sensitive, charming, considerate…he’d do the housework and not be afraid to shed a tear’. After a decade when pop culture had been dominated by foppish New Romantics and androgynous synthpop types, the ‘New Lad’ represented the return of the repressed: he gave men permission to be men again.

‘New lads’ were uninterested in feminism, but to begin with, at least, they were keen not to come across as unreconstructed misogynists. The message of Loaded, according to one of its founders, was

Don’t take us too seriously, we’re blokes and we’re useless. . .We like football, but that doesn’t mean we’re hooligans. . .We like looking at pictures of fancy ladies sometimes but that doesn’t mean we want to rape them.

Feminists were not impressed, however, and there was also concern in other quarters. The examples illustrating ‘lad culture’ in the OED show that by the end of the 1990s it was widely regarded as a problem. This quote, for instance, is taken from the Glasgow Herald:

Boys seem to have an extreme amount of pressure on them and it’s very hard for them to resist the lad culture.

What prompted this anxiety wasn’t the sexism of lad culture, but rather the contribution it was thought to be making to the much-discussed problem of boys’ academic underachievement. Research confirmed that one of the hallmarks of laddism among school-age boys was the belief that studying was uncool. No one wanted to be what Boris Johnson once called his slightly less laddish contemporary David Cameron–a ‘girly swot’. The worry was that lad culture was leading boys—especially the middle-class white boys who had embraced it so enthusiastically—to neglect their schoolwork and undermine their future prospects.

In hindsight this anxiety seems misplaced: far from ending up unemployed, the lads of the 1980s and 1990s have become the new Establishment. Whether they’re posh Tory boys like Boris Johnson and Toby Young, or leftists like Owen Jones (and yes, I know he’s gay, but he’s also a classic lad), they are well-represented among Britain’s most powerful and influential people. And it’s not just at the top that laddism rules. The lad mags are long gone, but the culture they promoted lives on. The current pandemic has given us countless examples of irresponsible, boorish and sexist male behaviour, whether it’s students ‘zoombombing’ online classes with offensive messages and/or pornography (which is generally having, as the Economist put it, ‘a good pandemic’), ‘covidiots’ flouting lockdown rules (in Britain 80% of those fined for this have been men, the majority young), or middle-aged professional men expressing outrage because they’ve been told to wear a mask or expected to look after their own children.

Of course this has not gone uncriticised. Nor has the sexual harassment and sexual violence associated with lad culture in educational settings. The effect of ‘lad’ masculinity on women students gets far more attention today than it did in the 1990s. But I do sometimes wonder if the vocabulary of ‘laddism’ does feminists any favours.

As this blog has pointed out before, words carry baggage from their history of being used. ‘Lad’ is arguably a case where that historical baggage is largely positive, and thus in tension with the feminist analysis of ‘laddism’ as a serious problem. The ‘lad’ has long been associated with youthful exuberance, vigour, rebelliousness, hedonism and humour–qualities which many people find attractive, and whose less appealing manifestations they are willing to shrug off as ‘only natural’. Familiar excuses for irresponsible, boorish and sexist behaviour—‘boys will be boys’, ‘it’s just banter’, ‘we’re blokes and we’re useless’—are more or less baked into the discourse. (See also: ‘classic Dom’, and ‘it’s just Boris being Boris’.)

What words could we use instead? For some forms of ‘laddish’ behaviour (like disrupting lectures, or partying in large groups in the middle of a pandemic) I’d be happier with a term like ‘anti-social’; for ‘lad culture’ I’m tempted to suggest substituting ‘toxic masculinity’. (For the Boris Johnson/Toby Young variant there’s also ‘posh boy misogyny’, but not all misogynists are posh.) It’s not that I think this language would have a deterrent effect (a true ‘lad’ would presumably delight in the disapproval of feminist killjoys); but it would send the message that no, we don’t think this is harmless, or funny, or something we must put up with because that’s just the way men are.

Of course it could be argued that changing culture is more important than changing labels, and that efforts to change culture have to start from where people are. That’s the view of the Good Lad Initiative, which works with men and boys to rethink ideas about manhood. They want to reclaim the ‘lad’, not demonise him. But while ‘lad’—like ‘girl’–has some uses which I agree are innocuous, there might still be a case for calling ‘lad culture’ or ‘laddism’ by a name that doesn’t trivialise it or make excuses for it.

.

 

Mother, father, parent

Last Monday the Prime Minister Boris Johnson returned to work from sick leave; two days later it was announced that he would miss Prime Minister’s Questions because he’d just had a baby. Obviously, Johnson hadn’t given birth himself: he’d delegated that task to his partner Carrie Symonds. But in the media coverage the baby was very much ‘Boris’s’, and its birth was presented as a major life-event. The political commentator Robert Peston tweeted: 

Having babies change [sic] us. Near-death experiences change us. @BorisJohnson has the full set. So will he become a very different PM from the one the UK voted for in December?

This take was greeted with some incredulity, because we all know Boris Johnson has a number of children already–though we’re not sure exactly how many, because he’s refused to answer the question. Many responses to Peston’s tweet were joking references to this:

The first 7-9 kids didn’t do it but I’ve got a good feeling about this one

Ah you know what they say, nothing like getting a sixth/seventh [subs pls check] child to change a man

There were also some more serious responses. One man suggested that

For a certain class of man, having children really does not change him at all… They’re what you do, and after they have arrived in the house, they’re simply there while your life carries on. They have their rooms, you yours. You know their names; birthdays not so sure.

Boris Johnson, who by his own account has never changed a nappy, belongs to the class that delegates routine childcare to others. Its young children have nannies, and are later sent away—as Johnson himself was—to boarding school. Women of this class may not do much nappy-changing either. But their class privilege does not completely cancel out the effect of their sex. Women generally are expected to be able to keep track of their children’s birthdays; and it’s hard to imagine a woman becoming prime minister who’d had (at least) five children with (at least) two different men, had abandoned and tried to conceal the existence of (at least) one child, been denounced by another as a bastard, and launched her bid for the highest office while pregnant by a third man. A woman with this record wouldn’t just be joked about: she’d be vilified as a terrible mother, irresponsible, negligent and selfish.

This difference is also evident in some uses of the English words ‘father’ and ‘mother’. These may look like a straightforward pair of terms denoting, respectively, a male and a female parent; but if we look more closely it becomes apparent that their meanings aren’t entirely parallel. As many feminists have noted, the difference is most obvious when they’re used as verbs. To father a child is not at all the same thing as to mother one.

By way of illustration, here’s a list of synonyms for the verb ‘to father’ taken from an online thesaurus:

Sire, beget, originate, generate, create, procreate, found, get, engender, institute, conceive, initiate, spawn, author, reproduce, breed, produce, trigger, bring to life, give life to, sow the seeds of

and here’s the same thesaurus’s list of synonyms for the verb ‘to mother’:

Pamper, nurture, coddle, raise, tend, cherish, cosset, protect, care for, deliver, look after, overprotect, spoil, mollycoddle, indulge, take care of, mind, minister to, fuss over, give birth to, bring into the world

Whereas the ‘father’ synonyms focus on men’s contribution to the biological process of reproduction (‘sowing the seed’, supplying the sperm that fertilises the egg), most items in the ‘mother’ entry relate to women’s social role as carers. They also illustrate the tendency for women’s performance of mothering to be scrutinised and judged (good mothers ‘nurture’ and ‘cherish’, bad mothers ‘spoil’ and ‘mollycoddle’) in ways men’s performance of fathering is not.

Though motherhood also has a biological element and fatherhood a social one, the way the verbs are used and interpreted underlines that one is conceptualised primarily as a social role and the other primarily as a biological function. If you say ‘he fathered six children’ you cannot mean, or be taken to mean, ‘he brought up/took care of six children’; you can only mean ‘he begat/sired six children’. With ‘to mother’ the reverse is true: ‘she mothered six children’ will be interpreted as meaning that she brought them up, not that she gave birth to six children who were then raised by other people.

These non-parallel meanings reflect a combination of social facts and ideological beliefs which have a long history in patriarchal cultures. But in recent decades we have seen the rise of a more ‘modern’ ideology which rejects the traditional division of roles in favour of something more equal and symmetrical. One sign of this shift is linguistic: the increasingly widespread use of the gender-neutral or inclusive verb ‘to parent’.

The meaning of ‘parent’ as a verb is close if not identical to the meaning of ‘mother’: if you insert it in the same hypothetical sentence I used before—‘he/she/they parented six children’—the meaning (at least according to my intuitions) has to be ‘brought up, took care of’, not ‘begat’. In this case, then, the purpose of switching to inclusive terminology is to include fathers in the caretaking role traditionally assigned to mothers. But it might be asked: does this new language correspond to any new reality? If in reality it’s still women who are doing most of the work involved in raising children, but we now call what they’re doing ‘parenting’ rather than ‘mothering’, has anything, from a feminist perspective, been gained?

This is one instance of a more general dilemma which radical political movements have often grappled with: should we choose our terms to reflect the world as it currently is, or the world as we would like it to become? The answer, in practice, is ‘it depends what you’re trying to do’. Sometimes what you want to do with words is name the reality of injustice and oppression; sometimes what you want to do is model alternatives to that reality, on the basis that (put crudely) words shape thoughts and thoughts shape actions.

This second argument was used in the 1970s by feminists who supported the introduction of gender-neutral job titles, even in cases where the job was still restricted to one sex: they hoped that inclusive terms, by making it easier for women to imagine themselves in new roles, would hasten progress towards their actual inclusion. In other cases, however, feminists have taken the opposite position. Neutral terms like ‘gender-based violence’ and ‘intimate partner killing’, for instance, have been criticised for glossing over the fact that these are acts committed predominantly by men against women, not vice-versa. Here the argument is that male violence needs to be named: the problem can’t be addressed effectively using language that renders it invisible.

As these examples illustrate, different problems call for different solutions. It’s entirely possible to maintain that sex-specific terms are preferable in some cases and inclusive terms work better in others. But that’s not to say feminists always agree among themselves about either the nature of the problem or the optimal solution. The language of parenthood is a case in point.

Recently a case which dramatises the dilemma has been making its way through the English courts. It concerns Freddy McConnell, a trans man who gave birth to a baby after he had already been legally recognised as a man. Because he had given birth to the child, the law required him to be recorded as its mother on the birth certificate. He contends that this was a breach of his rights, and that he should have been allowed to register either as the baby’s father or as its parent.

So far the courts have rejected this argument. Last week an Appeal Court judge, upholding an earlier decision against McConnell in the High Court, reiterated that the law requires whoever gives birth to a child to be registered as its mother. From the moment of a child’s birth there must be someone who is authorised to make decisions about its care, and the 1989 Children Act assigns that responsibility specifically and automatically to the child’s mother. ‘No-one else’, the judge explained, ‘has that automatic parental responsibility, including the father’.

Though this case is about the rights of trans parents, the principle set out by the judge applies to all parents, and many who are not trans may also find it questionable, since it is at odds with the modern, inclusive concept of ‘parenting’. If a birth certificate can be issued which doesn’t name the father—though every child must axiomatically have a male as well as a female progenitor—why is it impossible to issue a certificate which doesn’t name the mother? And why can’t a registered father be given ‘automatic parental responsibility’? The law seems to follow the same logic as the verbs ‘to mother’ and ‘to father’: it applies a similar understanding of how reproductive functions are connected to social roles, assuming that the caretaking element is central to motherhood (it is seen as following naturally from mothers’ reproductive role) whereas the social element of fatherhood is dispensable or peripheral.

In McConnell’s case these two elements have been separated, so deciding whether he should be identified as a mother or a father means deciding whether to give priority to the biological or the social component of parenthood. Since I think of parenthood as primarily a social role and a social relationship, my own view is that it makes more sense to identify McConnell as the child’s father, that being the only role in which the child has ever known or related to him. It is true, however, that while ‘father’ is closer to the child’s experience, it elides material facts about its history. Neither term is a perfect fit with all the relevant facts.

Is this a situation where gender-neutral or inclusive language would be preferable? There are jurisdictions which have adopted neutral terms as standard on some official documents: in the state of New York, for example, the parties to a marriage are recorded simply as ‘Spouse A’ and ‘Spouse B’. In addition to being inclusive (putting both men and women and same-sex/mixed sex couples on a par), this terminology has the advantage of not carrying the same ideological baggage as the traditional terms ‘husband’ and ‘wife’ (I’ve written before about my problems with the word ‘wife’). ‘Spouse’ defines you as a party to a contract that entails certain rights and obligations, but beyond that it says nothing about your role in the relationship. In theory there seems to be no reason why this minimalist approach could not be extended to birth certificates, replacing ‘Mother’ and ‘Father’ with ‘Parent A’ and ‘Parent B’.

But in practice there might be good reasons to resist that move. As I said before, inclusive terms are open to the objection that they do women a disservice by glossing over or concealing politically consequential facts—such as, in this case, the fact that motherhood and fatherhood are not generally treated as equal and interchangeable roles. Most fathers still do significantly less childcare than most mothers (even, it turns out, when both are working from home), and plenty of men still father—that is, ‘beget’—children while treating the social role/relationship as optional. Society as a whole is still organised on the assumption that women, not men, will be primary carers, and it’s women, not men, who experience discrimination because of their actual or potential status as mothers, Does the language of ‘parenting’ help feminists’ efforts to change this reality, or does it hinder them by obscuring what the real problem is?

Clearly, different feminists have different views. But what’s also clear is that you can’t resolve issues of terminology simply by asserting that language should represent reality (whose reality?) Disputes about terms arise because there’s conflict about the reality they relate to: they are political through and through.

Take me to your leader

Writing in the Wall Street Journal recently about what lessons we might learn from the great pandemics of the past, the historian Amanda Foreman concluded:

History shows that public leadership is the most powerful weapon in keeping them from becoming full-blown tragedies.

Leadership has been a prominent theme in media coverage of Covid-19. Journalists focus day in and day out on the performance of presidents and prime ministers, and there’s a whole subgenre of commentary on which countries have the best and worst leaders. Opinions on that point differ, but one quite widely-held view (one which could not have been expressed during the Black Death, or even the 1918 flu pandemic) is summed up in this meme, which I saw numerous times last week:

EVJu96LUYAESjpp

 

The point was taken up enthusiastically in an article for the business magazine Forbes:

Looking for examples of true leadership in a crisis? From Iceland to Taiwan and from Germany to New Zealand, women are stepping up to show the world how to manage a messy patch for our human family.

Female political leaders may be a minority in the world as a whole, but in this crisis, it’s being suggested, they’re doing a better job than men.

Should feminists be cheering? In my (possibly unpopular) opinion, it’s complicated. I’m certainly not going to argue with anyone who finds Angela Merkel or Jacinda Ardern more impressive than Boris Johnson or (if you want to set a really low bar) Donald Trump. But in the last couple of weeks I’ve been struck by how gendered a lot of our pandemic leadership talk is, and how heavily it leans on very familiar gender stereotypes. Even when it’s deployed to big up women, I think feminists should approach this discourse with caution.

One thing that makes me uneasy about it is the way it mythologises leadership itself, as if the fate of each nation will ultimately depend on the abilities and the character of a single individual, the Great (or not so Great) Leader. The problem with this from a feminist point of view isn’t just that the prototypical Great Leader is male: it’s that the basic idea is patriarchal, authoritarian and infantilising. In reality, both good and bad outcomes result from the actions taken, or not taken, by many people, not just one; those actions also have a wider context, which would shape the outcome whoever was in charge. Donald Trump, for instance, has clearly made a bad situation worse, but it isn’t obvious that any US president could have prevented a ‘full-blown tragedy’ given the deep-rooted structural problems—like the absence of universal healthcare—that he or she would have had to negotiate.

Dependence on the One Great Leader can be paralysing, as we saw in Britain recently when the prime minister Boris Johnson was hospitalised with severe Covid-19 symptoms. His ‘war cabinet’ apparently thought it was crucial for the nation’s morale to believe that he was still in command. First they prevaricated, suggesting he had been hospitalised only as ‘a precautionary measure’ and remained ‘in charge of the government’; after his admission to intensive care, his deputy Dominic Raab told reporters the cabinet would be implementing plans the prime minister had ‘instructed them to deliver’. There followed a stream of reports, tweets and other comments telling us the patient was ‘in good spirits’ and that he would ultimately pull through because he was a ‘fighter’. We were even exhorted to ‘Clap for Boris’, as if he could be restored, like Tinkerbell in Peter Pan, by a collective demonstration of our belief in him.

This is what I mean by ‘authoritarian and infantilising’: it felt a bit like living in the kind of dictatorship where apparatchiks lie about the Leader’s health to avoid causing panic in the streets. If I’d believed it, which I didn’t, I’d have been more alarmed than reassured to think that important decisions were being made by someone who was ill enough to be in the ICU. My worry (which seems to have been justified), was more that Johnson’s absence had left a vacuum in which no one else felt able to decide anything. But it soon became clear that this nonsense was what a certain section of the public wanted to hear. Believing that only Boris could save us, they wanted him to be both irreplaceable and invincible.

A particularly transparent expression of this belief appeared in a Telegraph column written by Allison Pearson, headed ‘We need you Boris—your health is the health of the nation’:

How is Boris? For millions of people, that was our first thought upon waking yesterday. And our last thought before we fell asleep the night before….It’s rare for a politician to inspire such emotion, but Boris is loved – really loved – in a way that the metropolitan media class has never begun to understand. Hearing reporters and doctors on TV talking about the PM’s admission to the ICU at St Thomas’s Hospital, discussing the likely effect on his lungs and “other vital organs”, was horrible; the picture of naked vulnerability it painted so entirely at odds with our rambunctious hero barrelling into a room with a quizzical rub of that blond mop and a booming: “Hi, folks!”

This is the language of hero-worship, and we can tell from the vocabulary—not only the word ‘hero’ itself, but also words like ‘rambunctious’, ‘barrelling’ and ‘booming’—that its object is both male and hyper-masculine. What Pearson finds ‘horrible’ to contemplate isn’t just the knowledge that someone she admires is seriously ill, it’s the contrast between his normal masculine potency and the ‘naked vulnerability’ induced by illness.

Johnson’s own language has often suggested a similar preoccupation with masculine potency: he has baited opponents with insults like ‘big girls’ blouse’, and likened what he saw as wasteful spending to ‘spaffing money up a wall’. More recently, like several other ‘strong man’ leaders—Trump, Bolsonaro, Duterte—he has adopted a macho, tough-talking stance in relation to the pandemic, musing publicly on the possibility that we would just have to ‘take it on the chin’. Some found his insouciance callous, but for many it seems to have confirmed their view of him as the larger-than-life, ‘rambunctious hero’ who is uniquely equipped to lead us through this. Toby Young, for instance, proclaimed his ‘mystical belief in Britain’s greatness and her ability to occasionally bring forth remarkable individuals …’, adding, ‘I’ve always thought of Boris as one of those people’.

Of course, not everyone agrees. This week a columnist for the Irish Post tore into Johnson, saying that ‘of all the European leaders he has looked the most out of his depth, the most shallow, and vacuous’. The writer compares him to the arrogant generals who sent their troops to be slaughtered in the First World War. It’s a totally negative assessment, but it has something in common with the positive ones, in that it imagines the male leader as a quasi-military commander. Whether he is praised for his indomitable spirit and the loyalty he inspires in the ranks, or blamed for his incompetence and indecision, the thinking is hierarchical and the imagery martial. Female leaders are not generally talked about in this way. The archetypal figure we want them to personify is not the heroic warrior but the caring, empathetic mother.

Nothing illustrates this more clearly than the extraordinary emphasis commentators have placed on women leaders’ interactions with children. The Forbes article I mentioned earlier praises Norway’s Erna Solberg for holding a press conference specifically to answer questions from children; Angela Merkel has been commended for addressing the children of Germany; and Jacinda Ardern garnered vast amounts of approving media coverage (the TV clip has become iconic, embedded in almost every report I’ve read about her) for her answer to a question about what lockdown would mean for the Easter Bunny and the Tooth Fairy (she explained that they’d been classified as essential workers, but might not be able to get to everyone as easily as they would in normal circumstances).

To the writer of the Forbes article, this shows what’s different and special about women leaders. ‘How many other simple, humane innovations’, she wonders, ‘would more female leadership unleash?’ And it’s not just that women are good with children: their relationship with their adult citizens is also figured as maternal.

The empathy and care which all of these female leaders have communicated seems to come from an alternate universe…It’s like their arms are coming out of their videos to hold you close in a heart-felt and loving embrace.

I find this almost as embarrassing as Allison Pearson’s gushing over Boris Johnson. That’s not because I don’t think leaders should display ’empathy and care’: I agree those are important qualities, especially in a situation where people are anxious, fearful and grieving. But even if we put aside the loving embrace stuff (which will never be my top priority when judging the performance of any prime minister), it’s a serious problem for women in politics, and a barrier to the normalisation of female authority, that good leadership in women is always equated with–or reduced to–empathy and nurturance. It’s also a problem that women, for whom nurturance is supposed to be natural and instinctive, are expected to adopt a quasi-maternal leadership style (and often harshly criticised if they don’t), whereas with men we are more open to a range of styles and personae.

In the English-speaking media the most widely praised of the women leading their nations’ responses to the pandemic has been New Zealand’s Jacinda Ardern. Her conduct has been described as ‘a masterclass in leadership’, and particular admiration has been expressed for her empathetic communication style. Alistair Campbell, writing in the Independent, commented that ‘natural [sic] empathy has always been a strong point for Ardern’, and went on to ask, rhetorically,

could any other leader have stood at a government lectern as she did recently and talked directly to children about how yes, the tooth fairy and the Easter bunny were key workers, but they might not be able to get everywhere because they were so busy in these challenging times?

Actually, yes: at least one male leader, Ontario’s Doug Ford, also reassured children about the Easter Bunny’s ‘essential worker’ status. But Ford, a conservative whose ‘crass, populist politics’ have been compared to Donald Trump’s, attracted more media attention when he angrily criticised the US President for blocking shipments of  medical equipment to Canada. Commentary on Jacinda Ardern, conversely, has given far more play to her remarks about the Easter Bunny than to her demotion and public upbraiding of a health minister who broke the country’s strict lockdown rules. ‘I expect better’, she said, bluntly, ‘and so does New Zealand’.

Ardern is tough as well as caring: it takes more than ‘a heart-felt and loving embrace’ to formulate and execute a strategy as hardline as hers. And men’s leadership isn’t all about Trumpian tough-talking. A number of male leaders, including Ireland’s Leo Varadkar and Canada’s Justin Trudeau, have been praised for their emotionally literate communications. It’s not only possible but arguably necessary for effective leaders of both sexes to combine so-called ‘male’ and ‘female’ qualities. But we view their behaviour through a gendered lens, and emphasise different aspects of it in each case.

Sometimes gendered expectations can lead us to see what isn’t there. In our research on the 2015 UK General Election, Sylvia Shaw and I found that perceptions of the way female party leaders communicated were at odds with the evidence of their actual speech, and that the same stereotypical qualities were attributed to women whose styles, according to our analysis, were totally different. That’s another thing that irritates me about the meme: it treats the women pictured as interchangeable representatives of their sex rather than individuals with their own distinctive qualities.

Talking about leadership in the stereotypically gendered terms I’ve been discussing is a habit I think we need to break. I’m not suggesting a leader’s gender is irrelevant to the way they do things—it’s part of their identity and of the life-experience they bring to the role—but it isn’t the only thing that matters, and it certainly doesn’t determine their style of communication, decision-making or crisis management.

We can surely recognise that certain women leaders are doing an excellent job in this pandemic without putting them in a special, separate ‘female leadership’ box tied up with a pink ribbon. (Would Theresa May have belonged in that box? Margaret Thatcher? Sarah Palin?) And we can surely acknowledge the importance of leadership in a crisis without buying into the fantasy of the Great Leader—whether invincible warrior or nurturing mother—whose words and actions will determine our fate.

Slanging match

In 1960 the lexicographer Stuart Flexner declared in his preface to the Dictionary of American Slang that ‘most American slang is created and used by males’.

Many types of slang words – including the taboo and strongly derogatory ones, those referring to sex, women, work, money, whiskey, politics, transportation, sports, and the like – refer primarily to male endeavor and interest. The majority of entries in this dictionary could be labeled “primarily masculine use.”

This view reflected more general assumptions about women, men and language. Forty years earlier the Danish linguist Otto Jespersen had suggested that linguistically as in other respects, the two sexes were complementary. Women’s role in the development of language was to exert a civilising influence through their ‘instinctive shrinking from coarse and gross expressions’. Men, by contrast, were responsible for ‘renewing’ language to ensure that it did not become ‘languid and insipid’. Slang, from this perspective, had two defining masculine qualities: much of it was ‘coarse and gross’, but it was also inventive and continuously changing–a product of the linguistic creativity which Jespersen assumed that men possessed and women lacked.

Feminists, of course, have questioned this account. Like the related idea that women don’t swear, ‘women don’t create or use slang’ sounds suspiciously like a combination of wishful thinking and sexist language-policing (‘we don’t think women should swear/use slang, so we’ll insist that it’s not in their nature’). But in that case, why are dictionaries like Flexner’s so dominated by the vocabulary of men? Does that just reflect the historical fact that slang has flourished most conspicuously in the ‘underground’ subcultures of (for instance) thieves, conmen, gangsters, gamblers, soldiers and sailors—all groups in which women were un- or under-represented? Or is it a reflection of male slang-collectors’ limitations, either their inability to access women’s slang or their insistence on defining slang in a way that excluded female speech?

This long-running debate has recently been revisited by the slang lexicographer and historian Jonathon Green, in a book entitled Sounds and Furies: The Love-Hate Relationship between Women and Slang. Having dipped into it last year, I’ve now (thanks to the current lockdown) had time to digest it properly. At over 500 pages it’s not a quick read, but if you’re interested in the subject it’s full of fascinating detail. It is also (IMHO) a welcome corrective to the nonsense that has been talked for decades about women’s (non)contribution to slang.

Women’s supposed avoidance of ‘coarse and gross expressions’ is obviously a myth, contradicted by evidence about both the present and the past. We have many historical records of the abuse uttered by women during arguments with their neighbours that sometimes landed them in court, not to mention the Billingsgate fishwives whose obscene invective gave their occupational title a secondary meaning of ‘foul-mouthed woman’. However, slang encompasses more than just insults and obscenities: it also includes the informal terminology used by specific in-groups, especially those outside or on the fringes of ‘respectable’ society. On this question Green suggests (though cautiously, since most records of the speech of marginalised groups were written down by outsiders, making it difficult to gauge their accuracy), that what’s often been presented as male in-group slang was most likely known and used by both sexes, to the extent that they participated in the same activities and social networks.

Crime is the prototypical example of an in-group slang-generating activity (the precursors of slang dictionaries were glossaries of ‘thieves’ cant’, which began to appear in England in the 16th century), and it is one that has always involved women as well as men. Some women played supporting roles as men’s wives, girlfriends or accomplices, but others (like Mary Frith, aka ‘Moll Cutpurse’) engaged in daring exploits that made them (in)famous in their own right, or played influential roles behind the scenes. Early writing about these women represents them using the same cant as their male counterparts, and this is hardly surprising—if your business was robbing or conning people, you’d surely know the vocabulary of the trade. Later on, though, the conviction that women didn’t use slang (or obscenities, or nonstandard dialect) would lead writers to clean up the language of both real and fictional female criminals, creating such implausibly ‘well-spoken’ examples as Dickens’s Nancy in Oliver Twist.

One criminalized activity in which women were always over-represented was the sex trade, but some male authorities have gone out of their way to deny that prostitutes have created slang: as one put it, ‘they lack the sophistication to make and acquire an artificial language for themselves’. But the evidence Green reviews suggests, again unsurprisingly, that women who sell sex have developed their own ‘work-specific jargon’—including a list of terms describing their customers as fools, suckers, losers, sexual inadequates, perverts and scumbags. Perhaps they chose not to share this lexicon with the male researchers who sought them out—or perhaps the researchers didn’t ask. A similar point can be made about lesbians, another ‘outlaw’ group who have been said to have no slang of their own. The folklorist Gershon Legman put the dearth of lesbian material in his 1941 glossary of ‘the language of homosexuality’ down to lesbians’ ‘tradition of gentlemanly restraint’, but he doesn’t seem to have had much evidence about the way lesbians talked among themselves.

Slang is not, in any case, the exclusive domain of ‘outlaws’ or people at the bottom of the social hierarchy. Green also discusses family and nursery slang (much of it probably female-coined), the slang of ‘respectable’ female occupations like nursing, and a number of historical cases where young women—not infrequently from the higher echelons of society—were the prime movers in the development of an identifiably female or female-centred form of youth slang. In these cases no one suggested that girls and women were incapable of inventing their own language; on the contrary, their linguistic creativity was used as a stick to beat them with. The Burlington Free Press complained in 1879 that

The poorest, feeblest and most vicious slang….is the fashionable slang which pollutes the lips of young girls. ‘Awfully jolly’, ‘Immense’, ‘Aint he a tumbler?’ ‘He has a great deal of the dog on today’.

This writer was talking about the in-group language of the young middle-class women who were referred to, disapprovingly, as ‘fast young ladies’. The term ‘fast’, applied to men, meant a hedonist who devoted his life to pleasure; applied to young women, however, it meant

one who affects mannish habits, or makes herself conspicuous by some unfeminine accomplishment—talks slang, drives about in London, smokes cigarettes, is knowing in dogs, horses, etc.

The slang-using girl was seen as rejecting femininity, and with it her prospects of future happiness. ‘She thinks she is piquante and exciting’, complained one (male) writer in 1868, ‘and will not see that though men laugh with her they do not respect her, though they flirt with her they do not marry her’. He called for the return of the ‘simple and genuine girl of the past, with her tender little ways and pretty bashful modesty’.

The panic about ‘fast’ girls did eventually fade away, but complaints about young women’s slang lived on, finding new targets in the girls who featured in (and read) the early 20th century boarding school stories of Angela Brazil (‘Right you are, O Queen, it’s a blossomy idea!’) and in the slightly older figure of the 1920s flapper. Frivolous, flighty and ‘loose’, with her trademark bobbed hair and lipstick, the flapper had an elaborate slang lexicon for discussing her main preoccupations, which included dancing, drinking, money and men. Among the expressions she either coined or popularised are some we still recognise, even if we no longer use them—like ‘the cat’s pyjamas’, ‘the bee’s knees’ and ‘for crying out loud’ (a ‘clean’ version of ‘for Christ’s sake’: the avoidance of actual obscenity does seem to have been a feature of middle-class girls’ slang).

Flapperdom was the first in a long line of 20th century youth subcultures with a distinctive style that included slang. In some cases this argot was either male-centred or shared by both sexes, but in others, like the ‘Valley Girl-speak’ that emerged in California in the 1980s (‘gag me with a spoon!’), it was created and primarily used by young women—who were promptly criticised, like fast girls a century earlier, for being vacuous, frivolous, pretentious and superficial.

These recurring complaints underline the point that slang is not and never has been an exclusively male preserve. But each generation of critics has presented young women’s slang as if it were a wholly new phenomenon, a worrying departure from the relatively recent past when girls were allegedly ‘genuine’ and modest. As usual with verbal hygiene, there is more at stake here than language. Disapproving of girls’ slang has often been a coded expression of a deeper unease about social change. Whether she was a middle-class flapper or a working-class ‘munitionette’, the slang-using young woman symbolised female emancipation, and as such she was a threat to the patriarchal status quo.

Complaints about young people’s slang have continued into the 21st century: in the past few years a number of British schools have gone so far as to ban slang expressions like ‘peng’, ‘bare’, ‘bait’, ’emosh’ and ‘fam’. But today the anxiety youth slang provokes seems to have more to do with class (and sometimes race) than gender. Girls are no longer accused of ‘affecting mannish habits’, or warned that they are jeopardising their chances of finding a husband. Rather, both they and boys are told that their slang is holding them back academically and damaging their future employment prospects.

Yet the old sexist prejudices have not completely disappeared. Two years ago, when the Metro newspaper asked if swearing made a woman less attractive to men, not only did many men answer ‘yes’, some added that they were also turned off by women who spoke with strong local accents or used ‘colloquial slang’. Two years earlier, Faima Bakar had complained in a piece for Gal-Dem about young men telling young women not to talk ‘street’. Jespersen’s idealised woman (or rather, ‘lady’), with her ‘instinctive shrinking from coarse and gross expressions’, lives on in these judgments—as does the idea of slang, along with nonstandard speech, as rough, tough and therefore male by definition.

This view of slang as ‘rough talk’ doesn’t just exclude women as legitimate users of slang, it also excludes certain kinds of in-group language used by women from the category of slang. As the lexicographer Katherine Connor Martin has pointed out, this makes the argument that women use slang less than men entirely circular. A full picture of women’s slang would require researchers to look beyond the ‘usual suspects’ and consult a wider range of sources. One source Jonathon Green looks at is Mumsnet, whose users, predominantly middle-class women with children, are pretty much the opposite of ‘outlaws’; yet they’re prolific creators of in-group terminology, and an excellent source for nursery slang (including terms for both sexes’ genitals: the male slang collector who confidently asserted in 1811 that ‘it is impossible that a female should understand the meaning of “twiddle-diddles”’ evidently hadn’t checked with his mother).

It has sometimes been suggested that women avoid what’s generally thought of as ‘real’ slang not because they’re prudes, but because so much of it is sexist and misogynist. But while that might be a consideration for some of us, there’s abundant evidence that woman-hating language has been weaponised by women as well as men. ‘Whore’ and its many synonyms have been the go-to woman-on-woman insults for centuries. Conversely, women’s in-group slang is often rich in disparaging terms for men. The flappers had various words for men who were reluctant to spend money on a date; contemporary female college students have produced a range of unflattering terms describing men you wouldn’t want to date in the first place—for instance, the unattractive ‘craterface’, the overweight ‘doughboy’, and—my particular favourite—the tedious ‘Mr Dry Guy’.

And what, we might ask, about feminist slang? While I was checking the opening quote from Flexner’s preface, I unexpectedly found myself in the manosphere–more specifically, on the MRA hellsite that calls itself A Voice For Men--where Flexner had been approvingly quoted in a 2017 post celebrating slang as ‘the original voice of men’. The writer points out that men’s rights activism has an extensive slang lexicon–‘cuck’, ‘mangina’, ’emotional tampon’ (no, me neither)–whereas feminists, he says, have only ‘prosaic’, quasi-academic terms like ‘benevolent sexism’ and ‘toxic masculinity’. ‘Feminism’, he comments,

is an ideology, and ideologues are not noted for their sense of humor. Also, wit is a trait only rarely associated with women, though they do excel at making catty remarks.

The supposed nonexistence of feminist slang also shows that feminists are the establishment, whereas the men who invented ‘cuck’ and ‘mangina’ are rebellious outlaws. But hold on a minute, dude, if you’re going to boast about ‘mangina’, how about ‘mansplain’, ‘manterrupt’,  ‘manspread’ and ‘mantrum’? And while you’re waxing nostalgic about the 1960s, may I remind you that the feminists of that decade called men like you MCPs, which stood for ‘male chauvinist pigs’?

The truth is, as Green says in his conclusion, that slang is ‘an equal-opportunity employee’. Though men and women may have different slang repertoires, they employ them for the same basic purposes: bonding with in-group members while excluding outsiders, entertaining their friends and insulting their enemies. Those aren’t just things that men do: for better or for worse, they’re things that humans do.

Mandemic

Whatever else the current pandemic may be, here in the UK it’s been a communications car crash. We’ve been bombarded with confusing official messages, some containing technical terms which are used variably even by experts, and are incomprehensible to much of the public (‘herd immunity’, anyone?) And some politicians’ ‘backstage’ language (though in the age of social media what’s uttered behind the scenes tends to find itself under the spotlight sooner rather than later) has been remarkably ill-judged. Boris Johnson reportedly suggested to business leaders he had approached for help manufacturing ventilators that they could call the initiative ‘Operation Last Gasp’. In the US, someone complained on Twitter that a member of the Trump administration had referred to COVID-19 as ‘Kung flu’, and Trump himself has publicly called it ‘the Chinese virus’. Sexism, which is this blog’s territory, has not been such an overt problem in public health messaging. But I do think it is there more covertly, both in what’s not being said and in the way some things are being said.

Feminists have already called attention to certain absences or silences—most obviously of women’s voices at the highest level. There are exceptions, such as Germany and Scotland, but globally it is mainly men who are the public voices of  both political and scientific authority. As someone commented when the media published a photo of Mike Pence and his then all-male Coronavirus Taskforce praying, ‘it must be a mandemic’. (Pence has since appointed one woman expert, Deborah Birx.) Boris Johnson too has set up a high-level committee (‘C19’) that consists entirely of men.

When not making racist remarks or tasteless jokes, both Johnson and Donald Trump have adopted a martial rhetoric in which we are now ‘at war’ with the novel coronavirus. In Britain the tone is evidently intended to be Churchillian: rousing, patriotic, appealing to the legendary ‘Blitz spirit’ of plucky little England. At one press conference this week Rishi Sunak, the 39-year old who has very recently become Chancellor of the Exchequer,  uttered a series of platitudes about doing ‘whatever it takes’ to defeat ‘the enemy’:

Yes, this enemy can be deadly, but it is also beatable – and we know how to beat it and we know that if as a country we follow the scientific advice that is now being given we know that we will beat it.  And however tough the months ahead we have the resolve and the resources to win the fight.

But though wars are traditionally men’s business, they also make demands on women. The government’s recently-published list of key workers, for instance, includes a number of predominantly female occupational groups, like nurses, care workers and supermarket staff, who will all be at heightened risk because of the personal contact their jobs involve (these are also, and will doubtless remain, among the lowest-paid jobs on the key worker list). The absence of women from pandemic ‘war cabinets’ isn’t just a symbolic issue, it’s a ‘nothing about us without us’ issue. It raises concerns that the men in charge will give little or no thought to the way their decisions affect women–differently, not always equally, and potentially in very damaging ways.

Apart from the Churchillian posturing, one way I see ‘mandemic’ thinking being subtly reflected in language is in the way politicians and official spokespeople talk about ‘home’. ‘Stay at home’ is one of the UK government’s key public health messages, along with ‘wash your hands’ (it’s said that Johnson’s advisor Dominic Cummings particularly favours these three-word slogans—see also ‘Take back control’ and ‘get Brexit done’). But it was long ago pointed out by feminists that ‘home’ doesn’t have quite the same meaning for most women as it does for most men.

In Cheris Kramarae and Paula Treichler’s Feminist Dictionary the entry for ‘home’ defines it as ‘most women’s place of work’. In current conditions it’s temporarily become a place of work for large numbers of men as well as women whose jobs do not require their physical presence in the workplace, and also the place where 5-18 year-olds will now be doing their schoolwork. All this only adds to the unpaid care-work—domestic labour, childcare, the ‘mental load’ of planning and strategising that keeps the show on the road—which makes ‘home’ a permanent workplace for women with families (whether or not they also have a paid job). The idea of ‘home’ as a safe haven, a shelter from the dangers of the outside world, may be less than soothing when you’re the one who will be expected to do even more caring than usual, in conditions of household isolation (i.e., without a break, or any of the usual social supports), and possibly with drastically reduced economic resources.

There’s also the point that for some women ‘home’ is a place of danger rather than safety. Reported incidents of domestic violence increase significantly even during relatively brief holiday periods; it’s horrifying to think about what could happen during a lockdown lasting weeks or months. We know this was a serious problem in Wuhan, but the British government has pledged no additional funding for the organisations that provide services to women. (There’s some general advice and contact numbers here.)

In the UK people over 70 have been told they should isolate themselves completely for several months, a policy which has been referred to both in Britain and Ireland as ‘cocooning’ the ‘elderly’. Both those words set my teeth on edge. ‘Elderly’ is a euphemism which people use to avoid the plain but apparently taboo word ‘old’, and it has strong connotations of frailty and helplessness—hence the need for ‘cocooning’, wrapping the frail and helpless in cotton wool. I’m sure the term ‘cocooning’ was chosen to sound warm and caring, but for those who remain fit and active (as many people do in their 70s and even beyond), the policy might well sound more like house arrest, removing all personal freedom at a stroke. It’s true that social distancing restricts everyone’s freedom, but the degree of restriction envisaged for the over-70s is extreme—no leaving the house or seeing anyone in person for months—and I don’t think it helps to dress that up in warm and fuzzy words. (Especially if you’re leaving it to volunteers to make sure that ‘cocooned’ people who don’t have family nearby, or at all, can still access food and other necessities.)

As someone who’s not far from being ‘elderly’ myself, I’m not surprised that some people over 70 are resisting the official advice (which is not (yet) being stringently enforced). I doubt that’s because they’re unaware that rates of serious illness and death from COVID-19 rise steeply after the age of 60, but they might think there are other factors to consider (like the effects of such prolonged isolation/immobility on mental health) when deciding if extreme measures are necessary or desirable for them personally. What the world seems to think, however, is that any ‘elderly’ person who resists being ‘cocooned’ is simply proving that old people in general are muddle-headed and irresponsible, in denial about the risks they face and incapable of making rational decisions. They must be nagged, patronised and held up as Bad Examples on social media by people who know better, not uncommonly their own children.

A lot of this discourse is covertly sexist as well as ageist. Because ‘elderly’ (does anyone, of any age, actually ‘identify as’ ‘elderly’?) connotes ‘frail and helpless, in need of protection’, we tend to imagine the prototypical ‘elderly’ person as a woman. I’ve noticed it’s most often the behaviour of their mothers that prompts people in their 30s and 40s to take to Facebook or Twitter to recount examples of ‘reckless’ behaviour and solicit advice on how to stop it. Of course this anxiety is fuelled by love, and the fear that comes with love; and of course there are old people (of both sexes) who really are extremely frail and at very high risk. But where people are still healthy and independent, neither the government nor their younger family members will get through to them by patronising and infantilising them.

Meanwhile, the populist (and in some cases, ‘elderly’) male political leaders who have cast themselves as latter-day Churchills make a public spectacle of their recklessness. They’re no longer suggesting, as Donald Trump initially did, that the pandemic is either a hoax or ‘just the flu’, but they go on ostentatiously shaking hands: not long ago Boris Johnson boasted that he had shaken hands with people who had COVID-19, while Trump said he would continue to shake hands with anyone who might ‘want to say hello’, adding that if they ‘want to hug you and kiss you, I don’t care’. When he and Brazilian president Jair Bolsonaro were found to have had close contact with someone who later tested positive for the virus, both said initially that they saw no need to get tested themselves. (Trump later announced he had tested negative.)

These are performances of masculinity (of which the firm handshake, in particular, has long been a powerful symbol), and of imagined alpha-male invincibility. They say ‘I’m not afraid, I’m not a wimp, I’m hard enough to take the risks I’m telling others to avoid’. Which is bullshit at the best of times, and even more so when the risks they’re taking are potentially harmful to others too. And it isn’t just ageing politicians who think there’s something emasculating about following advice to act responsibly. According to one report on the introduction of stricter social distancing measures in Britain, ‘millennial men have been the worst offenders at failing to reduce their contact with other people, continuing to visit pubs, travel widely and take part in other social events’.

Finally in this round-up of ‘mandemic’ rhetoric, let’s not overlook the early signs that anti-feminism may be replicating alongside the novel coronavirus. National crises tend to turn people’s minds to what kind of world they’d like to build when it’s all over, and these visions of a better future are often marked by nostalgia for the past—especially when it comes to the roles of men and women. During World War II, comparisons with which have already become a cliché of pandemic-talk, women like the iconic ‘Rosie the Riveter’ were drafted in to help the war effort by filling the roles male combatants had vacated; but afterwards they faced intense pressure to become the dependent housewives whose profound dissatisfactions Betty Friedan would later write about in The Feminine Mystique.

If you’re thinking, ‘OK, but we’ve moved on since 1945’, consider the fact that the closure of schools across Britain yesterday prompted this ruminative tweet from a man whose profile identifies him as a trades unionist and ‘Blue Labour’ supporter (i.e. economically on the left but socially conservative):

One of the downsides of the shift towards an economic structure & culture in which both parents are expected to work is that domestic chaos ensues when a crisis hits. We need to build an economy which allows families to enjoy a good standard of living on the wages of one earner.

This does illustrate one way in which we have, perhaps, moved on: it is written in impeccably gender-neutral or ‘inclusive’ language. But as I’ve pointed out before, that formal inclusiveness often masks a clearly gendered meaning. I’m willing to bet that when you read the tweet you drew a non-random conclusion about which parent he was imagining as the ‘earner’, and which would be assigned responsibility for staving off ‘domestic chaos’. (And don’t bother asking about single parents: though they’ve always existed, nostalgia generally renders them invisible.)

Watch out for the bullshit, and whenever you come into contact with it, wash your hands.

A message to our sponsors

My feelings about International Women’s Day are a bit like my feelings about Christmas: what’s meant to be a celebration all too often degenerates into internecine squabbles and vacuous corporate messaging. At Christmas companies spout pieties about peace on earth; on IWD they spout platitudes about women’s empowerment. Sometimes these are embellished with eyecatching gimmicks, and sometimes this strategy backfires. This year, the energy company Shell announced that it was temporarily rebranding itself as ‘She’ll’—a gesture so lame that for a while people believed a tweet which claimed it was a prank played on the company by someone else.

In the run-up to IWD 2020 I was approached by a couple of PR consultants myself. They asked if, in exchange for a sum of money, I would put my name, my expertise, and in one case this blog, in the service of a language-themed corporate campaign. The first of these correspondents told me the identity of the client was confidential: it would only be revealed to me if I agreed to be involved. Since I declined, I will never know who I was being asked to get involved with. The second identified the client as Avon, the world’s fifth-largest beauty company and its second-largest direct sales company. I said no to that as well. Just to be clear, I would say no to any proposal of this kind. But I’d never expected to actually get a proposal, let alone two in quick succession.

Maybe I should have seen it coming, though, because I do know the corporate world is obsessed with language as a tool for empowering women. I’ve written many times about the pervasiveness of the ‘deficit model’, according to which women are prevented from achieving their true potential by their weak and unauthoritative style of speaking. This idea has spawned a large and lucrative industry devoted to fixing (sorry, ‘empowering’) women through workplace training, personal coaching, self-help books and articles in women’s magazines. If you read this blog regularly, you’ll know what this advice consists of: lose the high squeaky voices, the uptalk and the vocal fry, cut out all the ‘justs’ and ‘sorries’ and stop larding your emails with emoji. You’ll also know what I think of it: that it’s linguistically naïve, sexist nonsense whose main effect is to make women feel self-conscious, anxious and inadequate.

But this remains a minority view. Whenever I criticise the deficit model I always get pushback from women who say they find the narrative of empowerment through language uplifting and inspiring. That’s probably why the narrative is also used to market other kinds of products to women.

A few years ago I came across an example on an Indian website. It started like this:

If you think about it, women are always apologizing – even when it’s not their fault. Especially when it’s not their fault. In the boardroom. When asking if someone’s got a moment to talk. When accidentally bumped by the gent who just sat in the next chair. While handing baby to daddy. In the process of recovering their legitimate share of the quilt at bedtime. While opening the passenger door of the car. It’s like they are genetically hardwired to apologize for being there, for bringing themselves to notice, for leaving the kitchen, for abdicating parenting responsibility however brief it may be, for being greater than the sum of the parts society (mostly the male bits) expects them to be. It’s the residual guilt of generations of conditioning.

In this text, the deficit-model claim that women apologise too much is presented in a less judgmental way. The writer seems to be commiserating with women rather than blaming them for being such wimps. But while it wasn’t hard to follow her line of thought, I couldn’t quite see where the writer was going with it. What message, exactly, were readers meant to take away?

And then all was revealed:

Stop it, says this advertisement by shampoo brand Pantene. Don’t be sorry. If anything, be sorry about not being sorry. Instead of apologizing, shine strong – like your Pantene-shampooed hair.

What I was reading was an ‘advertorial’, or in more contemporary parlance ‘native advertising’. It was designed to look like regular editorial content, but in fact it was part of a global campaign promoting Pantene shampoo. Embedded in the text was a link to a video of the TV ad, ‘Sorry not sorry’, that had launched the campaign in the US. The ad presents a series of vignettes (the same ones rendered verbally in the text already quoted) in which women apologise unnecessarily, followed by the ‘stop saying sorry and shine strong’ message. US audiences reportedly loved it, and it also got a lot of attention in the media. Clearly, as the trade publication Adweek commented,

talking about sexism and feminism and female empowerment is a great way for brands to build buzz.

Actually, the Pantene campaign doesn’t so much talk about sexism and feminism as obliquely allude to them; in the text I’ve quoted the clearest reference to sexism (‘mostly the male bits’) is literally a parenthesis. But since 2016 the buzz has got louder, and the brands, or at least some of them, have got bolder.

Avon’s IWD campaign is a case in point. It’s called #SpeakOut (notice the echo of recent feminist hashtags like #MeToo and #TimesUp), and it’s explicitly about a form of sexism. As the company’s website explains:

Through conversations with our global network of women, we have discovered that in languages and cultures across the world there are words and phrases used specifically to describe, criticise and negatively stereotype women. For example, being called ‘Lippy’ in English, ‘Vorlaut’ in German, or ‘Mandona’ in Spanish, to name but a few. Through the #SpeakOut campaign, we are urging women to reclaim this stereotyped language and be proud to speak out and share their stories.

In Britain the campaign has produced a promotional feature in Marie Claire magazine headed ‘It’s time to reclaim the words used against us with the #SpeakOut campaign’. The words ‘in partnership with Avon’ appear just below this title, making it clear that this is commercially sponsored content. Unlike in the Pantene example, however, what’s being promoted isn’t Avon’s products, but rather its ethos and history as a company which has always believed in empowering women. It’s given generations of women whose domestic responsibilities precluded regular employment a way to earn money selling products to their friends and neighbours; in 1955 it established a Foundation for Women which supports breast cancer charities and organisations working to end domestic violence. Now it’s taking up the cause of women’s ‘equal right to voice’ and encouraging them to be ‘proud to speak out’.

The core of the feature is a conversation in which a group of women–and one man, from the male allies’ group Good Lad–share their stories and their views. One of the women is a linguist, and she is given the role of explaining what research has shown (for instance that women’s speech tends to be evaluated less positively than men’s). The others are a rapper, a journalist, a trans woman who’s an Avon representative, the CEO of Avon and the editor of Marie Claire. They talk about their experiences of being silenced, ignored or dismissed, and affirm the importance of ‘amplifying women’s voices’.  Apart from one predictable irritant (there’s a lot of emphasis on how important it is to bring men into the conversation—because god forbid there should be even one day of the year when women don’t have to tell men they’re important) I thought this was basically fine. It’s not my kind of feminism, but it’s certainly an improvement on the cynical faux-feminism of ‘stop apologising and buy our shampoo’.

Campaigns like these raise a larger question: whose interests are being served when companies take up feminist concerns and use the language of feminism in their messaging? Obviously they’re not just doing it out of the goodness of their hearts, but because they think there’s something in it for them. But should we condemn this corporate appropriation of feminism as inauthentic, self-serving and axiomatically antithetical to our goals, or is it possible to see it as enlightened self-interest, something which—if it’s done right—can serve women’s interests too?

With Pantene and ‘Sorry not sorry’ (or Shell and ‘She’ll’) I think it’s clearly self-serving: it’s the feminist equivalent of ‘green/pinkwashing’, using symbolic resources (logos, packaging, advertising copy) to associate your brand with a cause while doing absolutely nothing practical to advance it. But Avon is arguably a more complicated case. It does have some claim to be a historically woman-centred business, it puts a fair chunk of money where its mouth is, and I’m sure many of the women who work for it are genuinely committed to the causes it supports. But this pro-woman stance contains a number of contradictions which are hard for feminists to overlook.

First and most obviously, Avon is part of the beauty industry, which has long been criticised by feminists for relentlessly exploiting women’s anxieties and insecurities. Clearly the company is aware of this, and it attempts a quasi-feminist defence in a section of the website called ‘The Power of Beauty’. Beauty, it says, is ‘not vain or frivolous, for many women it is key to building confidence and self-belief’. In other words, it’s empowering. But this misses the point of the feminist objection, which is not that the beauty industry encourages vanity and frivolity: the  problem is rather the role the industry plays in defining what will count as a desirable or even just acceptable way for women to look. Not only does this ideal demand a significant investment of time, attention and money, it’s also sexist, ageist and (if we look globally) racist and colourist. Why should women’s ‘confidence and self-belief’ depend on conforming to oppressive beauty standards?

Another contradiction emerges if we consider Avon’s business model—recruiting women to sell products to other women in their own communities. The prototypical Avon representative is a woman whose main occupation is unpaid care-work in the home, and who is looking for a way to make money which is compatible with her domestic role. It’s true that Avon is meeting a need by providing earning opportunities for women in this position, but it is also profiting from the patriarchal social arrangements that create the need in the first place.

Avon’s feminism, and indeed corporate feminism in general, exemplifies what Catherine Rottenberg calls ‘neoliberal feminism’. This doesn’t focus on large-scale structural issues like the exploitation of women’s unpaid care-work, but rather ‘exhorts individual women to organise their life in order to achieve “a happy work-family balance”’.  Unlike 1990s ‘post-feminism’, which suggested that women (at least in the West) were already equal and no longer needed feminism of any kind, neoliberal feminism does acknowledge the continuing existence of gender inequality and injustice. But the solutions it proposes are ‘individualised–such as encouraging individual women to speak out against sexual harassment and abuse’.

The #SpeakOut campaign is clearly in this mould. As I’ve already said, I don’t disagree with its general aims; nor do I dispute that individual ‘speaking out’ can be a powerful gesture (think of #MeToo). But if it isn’t a prelude to any kind of collective action, it’s hard to see what the gesture accomplishes. Second wave feminists also held ‘speak outs’ on issues like rape and illegal abortion, but they were clear that this wasn’t just an end in itself: it was meant to deepen their understanding of the problem so they could figure out what needed to be done about it. The work of actually changing things came later, took longer, and demanded a serious commitment from the activists involved.

The corporate messages we get on International Women’s Day generally aren’t a prelude to anything. They’re just a fleeting moment of feelgood celebration before it’s back to business as usual until next year. Shell’s ‘She’ll’ campaign, for instance, has produced a video in which images of girls and women are overlaid with uplifting statements that begin with the words ‘she will’, like ‘she will be respected’, and ‘she will be heard’. In future, they’re telling us, women will be equal. But when will this happen, and how will it come about?

That’s a detail too far for the people who make these ads, but feminists know the answer: it will happen, if it does happen, through the efforts of women themselves. Today and every other day, it’s those efforts we should be celebrating.